Ashley Skitt

Experience

• 

  Lady of America Franchise Corporation

  Mar 2002 - Sept 2007

  Director of Marketing
• 

  NuEar

  Mar 2010 - Sept 2011

  Marketing Specialist and Social Media Manager
• 

  The Argen Corporation

  Sept 2011 - May 2017

  Marketing Manager
• 

  Greenlee Communications

  May 2017 - Jun 2018

  Marketing Manager

  Lead the MARCOM activities to drive sales and increase brand awareness through traditional and digital marketing and events. Help drive customer engagement and increase customer retention by offering best-in-class user experiences with our brand.

• 

  Zest Dental Solutions

  Jul 2018 - Apr 2020

  Marketing Communications Manager

  Manage the allocation of a 1.5 million dollar marketing budget• Manage a team of 4 direct reports• Manage campaign creation and research project with creative agency• Collaborate with Product Managers on strategic development, product positioning and launch materials including technical manuals, sell sheets, brochures, display ads, etc.• Position brand as a category captain and thought leader through clinical articles, online webinars, education events and overall messaging• Execute monthly lead generation campaigns with over 12 external media partners• Implemented email drip/nurture campaigns and list segmentation to build a path to purchase from inquiry to sale• Support the web dev team with strategic keywords, images and content to optimize website SEO and build upon corporate initiatives to increase ecommerce sales• Oversee the planning and execution of over 30 tradeshows/meetings annually• Track and report on metrics of all print, social and digital advertising campaigns Show less

• 

  Dental Services Group

  Jun 2020 - Jul 2021

  AVP Marketing & Communications
• 

  TEMPO Communications, Inc.

  Jul 2021 - now

  Director of Marketing and Communications