Senam Kofi

Experience

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  ExplainerDC

  Nov 2011 - Mar 2014

  Graphic / Web UI Designer

  Designing of website template Treatment and Designing of WebPage banner image and content imageUpdating of website

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  SenamDesign

  Mar 2012 - now

  Product - UX / UI Designer

  Product StrategyWe conceptualise products that stand out with desirable features, creating concepts to demonstrate product ideas and plan product roadmaps.User ResearchIn user research, I combine quantitative and qualitative methods to discover user needs and pain points, create models of user behaviour, and provide a reliable foundation for strategic decisions.UX DesignBy combining iterative design with research, I create the logic of user journeys, layouts' structure, and the interactions that make up the core of how people use the application.UI DesignThe subtle ways I use colour, typography and graphics to create a harmonious visual style come to represent an application across different platforms.Prototyping and User TestingI create interactive prototypes that capture the experience of a product module and use behavioural measures to discover which interaction concepts bring the best results.- Logo Design- Branding Show less

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  Mambi creative

  Apr 2014 - Aug 2020

  Product Designer

  - Designing of Website - Logos- Branding - Social Media Management- Graphic Designing- Content Management System (CMS)

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  Squad Digital

  Sept 2015 - Mar 2017

  Web UI/UX Graphic Designer

  Responsible for creating exciting materials and design solutions that have a high visual impact.- Meeting clients to discuss their needs, objectives and budgets.- Designing and creating a wide variety of graphic art and promotional material.- Producing designs for both internal and external communications. Involving customers in the design process.- Creating integrated design projects across both online and offline outputs.- Developing design briefs.- Explaining design concepts and ideas to clients and colleagues. Show less

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  Impact Hub Accra

  Oct 2016 - Dec 2020

  Freelance Art Director

  Working from a brief, generating ideas to present to the client. Working on designs to produce an effective advertising campaign. Work on a project from its earliest stages through to the launch.

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  Ogilvy & Mather

  Dec 2016 - Mar 2017

  Web UI/UX Graphic Designer

  Responsible for creating exciting materials and design solutions that have a high visual impact.- Meeting clients to discuss their needs, objectives and budgets.- Designing and creating a wide variety of graphic art and promotional material.- Producing designs for both internal and external communications.Involving customers in the design process.- Creating integrated design projects across both online and offline outputs.- Developing design briefs.- Explaining design concepts and ideas to clients and colleagues. Show less

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  Africa New Media

  Mar 2017 - Feb 2019

  Freelance Creative Designer

  Create visual concepts using computer software, to communicate ideas that inspire, inform and captivate consumers.I develop overall layout and production design for advertisements and social media

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  Saltside

  Apr 2017 - May 2020

  Art Director

  _ I work from a brief with a copywriter or other members of a creative team, generating ideas to present to the client_ Working on designs in order to produce an effective advertising campaign_ Commissioning specialists, such as artists and photographers, to work on projects._ Managing projects, on and off location_ Working within a budget_ Editing the final results for presentation to the client.

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  DMTC Agency

  Aug 2018 - Dec 2022

  -Maintain ownership of the product vision and roadmap and improve the product development process. Led the team in expanding mastery of the business goals of each design request and pushing back on stakeholders with innovative UX/UI proposals.-Design and prototype elegant solutions for web and mobile apps.-Determine information architecture and create a sitemap.-Prepare and present rough drafts to internal teams and key stakeholders.-Combine UX thinking with design execution, to produce usable and intuitive user interfaces.-Conduct usability testing & Heuristic evaluations. Show less

  • Senior Product Designer

    Nov 2021 - Dec 2022

  • Product Designer

    Aug 2018 - Nov 2022
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  Grow For Me

  Jun 2020 - Jan 2023

  - Design experiences across web and mobile that delight our users (and our team!)- Develop and apply design system (DLS) components, patterns, principles and libraries.- Evangelise our design system and contribution model throughout the organization.- Create documentation, mockups, and style guides.- Develop reusable, pixel-perfect design assets for product use.- Anticipate and solve execution issues such as image resolution and cropping, cross-platform considerations, layout scalability, and accessibility.- Led the quality assurance process to ensure pixel-perfect execution across platforms and devices. Show less - Design and oversee all aspects of our digital marketing department including your display advertising campaigns.- Develop and monitor campaign budgets.- Plan and manage our social media platforms.- Prepare accurate reports on our marketing campaign’s overall performance.- Coordinate with advertising and media experts to improve marketing results.- Identify the latest trends and technologies affecting our industry.- Evaluate important metrics that affect our website traffic, service quotas, and target audience.- Work with your team to brainstorm new and innovative growth strategies.- Oversee and manage all contests, giveaways, and other digital projects. Show less

  • Product UI -UX

    Jul 2022 - Jan 2023

  • Media and Marketing Head

    Jun 2020 - Jul 2022
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  GIZ Ghana

  Jul 2020 - Sept 2020

  Brand Development Specialist

  - Quality design of branding logo and product labels to meet clients’ satisfaction.- 3 Prototype design of each product line for client selection.- Design of Banners for vehicle branding.- Printout of label samples for each partner supported

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  SmartGeeks Support Systems & Media Solutions

  Oct 2020 - May 2021

  Product Designer GUI / UX / UI Designer

  - Plan and implement new designs- Optimize existing user interface designs

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  Afrobarometer

  Jun 2021 - Jan 2024

  Senior Graphic Designer

  Create and design various materials for digital and printSelect colours, fonts, images, and layoutsEnsure projects are completed in a timely manner with a quality productAdvise best practices and optimizations throughout design projects.Collaborate with fellow designers to develop new approaches for creating more-expressive graphics for the company

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  Deep Dive Africa

  Dec 2021 - Mar 2022

  Product Designer

  - Set design requirements based on information from teams- Identify new product improvement opportunities.- Coordinate with other design team members to ensure consistent and accurate communication.- Modify and revise existing designs to meet changing customer preferences.-Developing design brand style across- Maintaining website and brand

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  MEST Africa

  Jan 2022 - Aug 2022

  Technology Teaching Fellow (UI/UX)

  Design, develop and execute the curriculum and lesson plans on UI/UX topics. Grade and evaluate technical deliverables.Mentor individuals and project teams. Lead projects within the curriculum.

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  The Education Collaborative

  Jan 2022 - Feb 2022

  Design and Innovation Lab Development Consultant

  Develop strategy and programmesa. Determine the key components of the iiLab for A.D.U.’s context and in line with A.D.U.’sinstitutional strategy.b. Design the curriculum, programs, and activities for the iiLab. This would include contents, activities,and programs in entrepreneurship (including social entrepreneurship), design thinking, andcommunity service.c. Formulate a yearly strategy for the iiLab activities, resource mobilization, and budget spending forshort-term and long-term operations and programming of the iiLab (5-year horizon).d. Map out strategic local and regional partnerships to benchmark and advance the iiLab mission.e. Develop manuals for key activities and processes for the iiLab.2. Implementation (Engage students in iiLab activities beginning in August 2021)a. Coordinate, monitor, and execute the planning and implementation of the iiLab activities based onthe project proposal.b. Organize, facilitate, and implement events, workshops, conferences and competitions relevant toiiLab activities for the first six months of implementation.c. Train related staff and faculty to manage the iiLab’s functions.3. Monitoring and Evaluationa. Develop the impact framework and theory of change for the iiLab.b. Develop outcomes, the measurement instruments, and evaluation tools for all iiLab’s activities.c. Prepare templates for progress reports and evaluations of the iiLab activities.4. Curriculum development and integration.5. Develop a guidebook on steps to setting up an Innovation or Design Lab for an African University using theA.D.U. process as a case study. Show less

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  Ashesi University

  Mar 2022 - Oct 2022

  Graphic Designer

  Providing support to ANDE WEST AFRICA Gender Action Lab by - Contributing to meetings that require graphic outputs pertaining to the project- Study design briefs and include requirements in all outputs- Reviewing final layouts and suggesting improvements if required- Conceptualize visuals based on requirements- Ensure final graphics and layouts are visually appealing and on-brand- Working closely with the communications lead, and supportively with the Content- Developer and Software Developer, to create visuals and provide design direction to work outputs- Develop graphics that can be used across multiple platforms (such as websites, apps, articles, blogs, and social media) Show less

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  Kraado

  Oct 2022 - Jan 2024

  Design Consultant

  - Plan and implement new designs - Optimize existing user interface designs- Test for intuitivity and experience- Develop technical and business requirements and always strive to deliver intuitive and user-centred solutions- Combine creativity with an awareness of the design elements- Create prototypes for new product ideas- Conduct ongoing user research

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  Data for Governance Alliance - Africa

  Jan 2023 - Jan 2024

  Senior Graphic Designer

  Create visual text and imagery concepts by hand or with the help of computer softwareCommunicate ideas that inspire and captivate consumersDevelop the production design and overall layout for advertisements, magazines, banners, products, brochures, and more. Design graphics to meet specific promotional and commercial needs like logos, packaging, displays, or imagery for digital and printable products

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  Federation of Canadian Municipalities

  Mar 2023 - Jul 2023

  Senior Graphic Designer

  Planning concepts by studying relevant information and materials.Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.Preparing finished art by operating necessary equipment and software.Coordinating with outside agencies, art services, web designer, marketing, printers, and colleagues as necessary.Contributing to team efforts by accomplishing tasks as needed.Communicating with clients about layout and design.Creating a wide range of graphics and layouts for product illustrations with software such as Photoshop. Show less

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  Wahu Mobility Ltd.

  Aug 2023 - Dec 2023

  UX-UI Engineer

  - Gather and evaluate user requirements in collaboration with product managers and engineers.- Illustrate design ideas using storyboards, process flows and sitemaps.- Design graphic user interface elements, like menus, tabs and widgets.- Build page navigation buttons and search fields.- Develop UI mockups and prototypes that clearly illustrate how sites function and look.- User testing UI mockups and prototypes to validate concepts.- Create original graphic designs (e.g. images, sketches and tables).- Prepare and present rough drafts to internal teams and key stakeholders.- Identify and troubleshoot UX problems (e.g. responsiveness).- Conduct layout adjustments based on user feedback Show less

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  Peswa

  Dec 2023 - now

  UI/UX engineer

  - User Research and Analysis: Conduct user research, usability testing, and competitor analysis to gain insights into user behaviours, needs, and pain points. Translate research findings into actionable design improvements and recommendations.- UI/UX Design and Prototyping: Create wireframes, mockups, and prototype design concepts and interactions. Develop intuitive and visually compelling user interfaces that align with the product vision and brand guidelines. Implement responsive design principles to ensure optimal user experiences across different devices and screen sizes.- Interaction Design: Design and optimize user interactions, ensuring smooth navigation, intuitive user flows, and seamless transitions between screens. Collaborate with front-end developers to implement the designed interactions using the latest web technologies.- Information Architecture: Define and organize information architecture, sitemaps, and navigation patterns for user-friendly product experiences. Improve the accessibility and usability of our products through thoughtful design choices.- Collaboration and Communication: Collaborate closely with designers, product managers, and developers to understand the project requirements and ensure alignment on design objectives. Effectively communicate design concepts, ideas, and rationale to stakeholders and team members.- User Testing and Feedback: Conduct usability testing sessions and gather user feedback to continuously improve and iterate on design solutions. Utilize data-driven insights to make informed design decisions and optimize user experiences.- UI/UX Guidelines and Documentation: Develop and maintain UI/UX design guidelines, pattern libraries, and design system components to ensure design consistency and scalability. Document design specifications and interactions for developers to implement accurately. Show less

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  UNICEF StartUp Lab

  Aug 2024 - now

  UNICEF StartUp Lab Cohort 4 Coach

  Review Pitch Deck Design & Pitch Clinic Support On- Preparing & delivering an interactive presentation to the startups on world-class pitch deck design- Participating in all pitch clinics, pitch practice sessions & dress rehearsals to provide guidance and feedback on startup presentations to prepare companies to develop seamless & aesthetically appealing pitch decks for the demo day final presentation.- Completing a pitch rubric at every pitch clinic to share documented feedback on each startup’s pitch performance- Conducting one-on-one virtual consultation with each startup where teams are given feedback on pitch deck design elements like branding, colour scheme, typography, slide transition, data visualization etc Show less