Mike Michalski

Experience

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  Delaware North UK

  Jan 2006 - Jun 2010

  Hospitality Operations Manager

  I oversaw all hospitality operations at the stadium, coordinating multi-venue corporate events and major sporting events. As the lead liaison for UEFA, FIFA, NFL, and other organizations, I managed freelance teams and reported to the Head of Hospitality and GM.Key Achievements:- Recognized in Delaware North's Excellence program as a hospitality leader.- Managed complex, multi-level event operations.- Consistently delivered 10,000+ hospitality covers at major events.

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  Harlequin Hotels and Resorts

  Jun 2010 - Oct 2011

  Purchasing Operations Manager

  My role focused on two key areas:1. Local Purchasing & Logistics: Managed day-to-day purchasing and logistics, overseeing local suppliers and coordinating with authorities. Recruited and led logistics teams handling stock control.2. International Procurement & Asset Management: Directed international purchasing of FMCG supplies from Central America, China, and Miami, and managed stock consolidation for resort operations.Key Achievements:- Collaborated with the Ministry of Agriculture to establish local farms, reducing air freight costs by 40% and contributing to a 5% drop in unemployment.- Helped make the resort the second-largest employer in the country after the government. Show less

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  RPMC

  Oct 2011 - Feb 2017

  At RPMC, a global communications and event management agency, I led Latin America operations and built the business development department. I established a network of 11 satellite offices across Brazil, driving expansion and securing key partnerships. I oversaw major sponsorship activations for brands like Budweiser, McDonald's, and Sony during the 2013 FIFA Confederations Cup, 2014 FIFA World Cup, and 2016 Rio Olympics.Key Achievements:- Launched RPMC Brazil with 11 satellite offices.- Managed multi-million-dollar sponsorships for seven major brands.- Acquired $1.5M in new client accounts.- Led the Nike Golf pitch negotiation.- Recognized as a top sports agency in Brazil in 2014. Show less I led Poland operations during UEFA Euro 2012, overseeing 360-degree brand activation plans for major sponsors. I established satellite offices in each host city, developed overall strategy and marketing plans, and coordinated with DMCs, suppliers, and local partners. I also managed stakeholder communications, board presentations, and collaborated closely with London HQ.Key Achievements:- Successfully managed sponsorship activations for Sharp, McDonald's, and Sony Electronics.- Oversaw a multi-million-dollar sports marketing operation, delivering brand marketing and activation plans. Show less

  • Executive Director | LATAM

    Nov 2012 - Feb 2017

  • Country Director | Poland

    Oct 2011 - Nov 2012
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  ABSOLUT Sport Brasil

  Nov 2017 - Oct 2019

  Co-Founder & Chief Development Officer

  I co-founded the Brazilian subsidiary of Absolut Sport, a leading multinational agency in Latin America specializing in creating engaging sports experiences. I led the Business Development team, establishing Absolut Sport Brasil's presence in the region. Additionally, I played a key role in expanding the client base of Absolut Sport Germany, generating nearly $2 million in sales across Europe within the first two years.

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  MAKELÊ

  May 2019 - now

  Founder & CEO

  MAKELÊ is an integrated experiential agency. We are the architects of sports marketing, redefining the playbook for a new era of fan engagement. Crafting experiences that transform fans into fervent brand ambassadors.

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  Allure Ltd.

  Feb 2020 - Jan 2022

  Co-Founder, Chief Business Officer

  Allure, a private members club and conversational concierge platform. I developed the concept and brand strategy, I led teams in brand strategy, storytelling, and content production, while overseeing business strategy, including P&L, sales funnels, and structure. Additionally, I managed app development, marketing plans with local agencies, and key account marketing in Qatar. My role also included asset and celebrity management, organizing platform launches and media events in the Middle East, and coordinating PR, digital marketing, social media, and event production efforts. Show less

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  Polski Komitet Olimpijski

  Sept 2023 - Oct 2024

  Project Director: Olympic Games Paris 2024