
Pebri Antoni Sagala
Management Trainee/Area Sales Supervisor

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About me
E-commerce & Digital Marketing Leader | Proven track in online growth, digital strategy & marketplace management | Passionate about innovation & CX
Education
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Institut Pertanian Bogor (IPB)
2008 - 2012Bachelor of Economics Resource and Environmental Economics (Agricultural Economics)Activities and Societies: Gen-BI (Bank Indonesia Grantee Community), KPS PMK IPB, REESA IPB.

SB IPB University
2021 - 2024Master's degree BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES 3.77/4.00
Experience

PT Tigaraksa Satria Tbk
Feb 2013 - May 2014Management Trainee/Area Sales SupervisorIn my role as a Management Trainee/Area Sales Supervisor at PT Tigaraksa Satria Tbk, I led sales, trade marketing, and process integration efforts in Bandung and Jogjakarta. Developed a successful project at Borma Dakota Group Bandung, resulting in a 150% increase in selling in. Presented project to the Board of Directors, highlighting the impact on visibility and consumer engagement.

PT. Astra International Tbk. Daihatsu Sales Operation
Jun 2014 - Dec 2014Management Trainee Part Head• Managed Bandung, Garut, and Tasikmalaya Area, exceeding all team goals and leading the High Performance Culture management process.• Developed productivity reports for 150 part shops, establishing independent work initiatives and strong customer interactions.• Exceeded company expectations in sales goals, transactions, friendliness, operations, communication, and store recovery.

PT Dunia Marine Internusa
Jan 2015 - Jan 2017Assistant Manager Business Development• Led business development efforts for Garmin Sport in Indonesia, expanding to East Indonesia and opening channels with modern markets like SOGO and SEIBU.• Managed high-profile events such as the Jakarta Marathon, showcasing the brand's presence and increasing market visibility.

LG Electronics
Feb 2017 - Dec 2019Assistant National Sales Manager• Analyzed market and customer needs for Consumer Electronic Products at LG Electronics Indonesia.• Implemented market penetration strategies to increase product availability and pricing competitiveness.• Developed and executed sales programs/campaigns to drive revenue growth and evaluated market performance.• Managed a network of 31 branches and 4 regional teams, ensuring effective distribution and problem-solving.

Kärcher
Dec 2019 - now• Managed e-commerce operations through e-distributor to increase online sales revenue for Kärcher in Jakarta, Indonesia.• Implemented digital marketing strategies to enhance website performance and drive customer engagement.• Monitored competitive landscape through competitor analysis reports, market share growth, and pricing competitiveness. • Managed key accounts for Kärcher Consumer Products in Jakarta, Indonesia, overseeing sales in general trade, modern trade, and online channels.• Developed strategic partnerships with PT Retail Bersama, Monotaro, and e-commerce platforms to drive sales growth.• Implemented innovative sales strategies resulting in a 20% increase in revenue for the company.
E-commerce and Digital marketing manager
Mar 2023 - nowKey Account Manager
Dec 2019 - now
Licenses & Certifications
- View certificate

Digital Marketing Foundations
LinkedInOct 2025 - View certificate

Content Marketing
HubSpot AcademyJul 2021 - View certificate

Create a Go-to-Market Plan
LinkedInSept 2025 - View certificate

Ecommerce Marketing with Generative AI
LinkedInOct 2025 - View certificate

Generative AI for Digital Marketers
LinkedInSept 2025 - View certificate

Google Ads Display
GoogleJul 2021
Volunteer Experience
Christian Religious Teacher
Issued by Christian Community Guidance of Bogor on May 2010
Associated with Pebri Antoni Sagala
Languages
- enEnglish
- inIndonesian
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