
Thilak Kumar
Accounts & Admin Executive

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About me
PGDipMM (SL) | Sales & Marketing Professional | Brand & Marketing Strategist | Business Analyst | Business Consultant
Education

Royal College Colombo
2013 - 2015Business/Commerce, General
Sri Lanka Institute of Marketing-SLIM
2022 - 2024Postgraduate Degree Marketing
Experience

Sellers International (Pvt) Ltd
Jun 2016 - Jul 2017Accounts & Admin ExecutiveResponsibilities include handling accounting journals, customer outstanding, human resource management, and marketing reports.

Sellers Apparel (Pvt) Ltd
Aug 2017 - Jun 2020Sales ManagerResponsibilities include managing key customer accounts, developing customer relationships and brand, overseeing product sampling process and stock management.

The Granton Group of Companies
Jul 2020 - Dec 2021Marketing and Sales ManagerResponsibilities include consulting clients, formulating strategies, supervising staff, monitoring work progress, interviewing and recruiting, and financial administration. (Managing a sales staff of 18 people, including trainees)

JLanka Technologies
Jan 2022 - Oct 2023Responsibilities Include Market Research, Brand Strategy, Target Audience Segmentation, Campaign Planning, Content Creation, Customer Relationship Management, Performance Analytics, Competitor Analysis, Budget Management, ROI Evaluation and overseeing Sales operations Management Responsibilities include managing key customer accounts, developing customer relationships and brand, overseeing technical sales, administration, business development, and finance management.
Manager - Marketing & Brand Development
May 2023 - Oct 2023Regional Sales Manager
Jan 2022 - May 2023

The Laundromat
Nov 2023 - Feb 2024Assistant Manager - Commercial SalesHere’s what I accomplished:- Developed and Executed Sales Strategies: I created and implemented targeted sales strategies to acquire new commercial laundry clients.- Conducted Market Research: I performed market research to identify new business opportunities and better understand customer needs.- Prepared Proposals and Presentations: I developed proposals and presentations that effectively showcased the company's laundry services and competitive advantages.- Negotiated Contracts and Pricing: I successfully negotiated contracts and pricing agreements with clients.- Managed Customer Relationships: I maintained strong relationships with existing commercial laundry customers, ensuring their satisfaction and continued business.- Oversaw the Sales Process: I managed the entire sales process, from initial contact to contract signing and onboarding.- Monitored and Analyzed Sales Performance: I tracked sales performance metrics, identified areas for improvement, and exceeded sales targets.- Collaborated with Marketing Teams: I worked with the marketing team to develop and implement effective marketing campaigns targeting the commercial laundry market.- Stayed Updated on Industry Trends: I kept up-to-date on industry trends and competitor offerings to ensure the company remained competitive.- Provided Excellent Customer Service: I delivered top-notch customer service by promptly addressing client inquiries and effectively resolving any issues. Show less
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CSAT Solutions (Pvt) Ltd
Mar 2024 - nowFounder/DirectorLet me tell you a bit about what I do and how I can help your business grow.I'm all about marketing - both offline and online. I've been in this game for more than 7 years, and I've got a ton of experience under my belt. Here's what I can do for you:Offline Marketing:- I'll help you nail your direct marketing campaigns- Need help with events? I've got you covered- I can optimize your print media strategy- Let's make your outdoor ads pop- I'll manage relationships with third-party agencies so you don't have toOnline Marketing:- We'll craft a killer digital marketing strategy together- I'll help you rock social media- Content marketing? That's my jam- I know the ins and outs of SEO- PPC campaigns? I can manage those tooBut here's the thing - I don't just do online or offline. I bring it all together:- We'll create an omnichannel strategy that really works- I'll make sure your brand looks great everywhere- We'll map out your customer's journey and make it awesome- And of course, I'll crunch the numbers and show you what's workingI'm also great at managing projects:- I'll coordinate your marketing efforts- I know how to motivate teams and get results- We'll set KPIs and track them like hawks- I'll handle those tricky vendor relationshipsOh, and if you need some extra help, I've got you:- Branding advice? Check- Design services? Yep- Need stuff printed? I can manage that- I even run workshops and training sessionsAt CSAT Solutions, we're all about getting results. We use data to make smart decisions, and we're always innovating. Whether you want to boost your offline game, kill it online, or do both - I'm your guy.I don't just give advice and walk away. I roll up my sleeves and work with you to make things happen. Let's team up and take your marketing to the next level!Ready to chat? Let's do this! Show less

Fino.lk
Jun 2024 - Aug 2024Marketing Project ManagerHere’s what I’m currently achieving in this role:- Developing and Running Offline Marketing Plans: I’m boosting brand awareness and bringing in new customers through targeted offline marketing strategies.- Building and Managing a Sales Team: I’ve set up and now manage a network of sales agents who promote our financial solutions directly to customers.- Overseeing Campaigns from Start to Finish: I handle all aspects of offline marketing campaigns, including print materials, direct mail, and events, ensuring everything runs smoothly.- Working with Other Teams: I collaborate with different departments to make sure our marketing efforts align with our business goals and connect with our target audience.- Studying Market Trends and Customer Behavior: I analyze market trends and customer habits to guide our marketing strategies and make them more effective.- Tracking and Improving Campaign Performance: I monitor how well our campaigns are doing and use data to make improvements that increase their success. Show less
Licenses & Certifications
- View certificate

Google Ads Display Certification
SkillshopFeb 2024 - View certificate

Google Ads Measurement certification
SkillshopFeb 2024
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