Abhishek Sen

Experience

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  College for Vocational Studies

  Jul 2005 - Sept 2005

  Guest Lecturer (Part Time)

  Guest Lecturer for Economics for third year honours course.

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  National Institute of Public Finance and Policy, New Delhi

  Sept 2005 - Feb 2006

  Research Associate

  Involved in Forecasting petrolium demand for next 25 years involving Vector Autoregression Technique

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  Symphony Marketing Solutions

  May 2006 - Jan 2010

  Senior Consultant
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  HDFC Bank

  Jan 2010 - Jun 2010

  Manager, Marketing Analytics
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  Ninah Consulting, Publicis Groupe

  Jun 2010 - Dec 2013

  Consultant

  Marketing Consultant, ROI and efficiency determination of marketing spend, Optimization of marketing spend among media channels, Building up of Brand Score Index, Key Driver Analysis

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  Ninah Consulting

  Dec 2013 - Oct 2017

  Engagement Manager

  Hands on functional expert in the field of Marketing Analytics Responsible for all onshore and offshore project deliveriesacross two offices based out of Mumbai and Gurgaon ,Resources Planning and project management Being one of the initial hires of the company, built a team ofskilled and experienced professionals by mentoring them,training on processes and business ideas, End to end client relation management including scoping ofstudy till evaluation of business impact of our deliverables formultiple Indian Clients Managing multiple stakeholders including media agenciesand external data agencies along with the client stake holders Managing communication and in-person presentation of finaldeliverables for multiple on shore clients in US Involved in new business development and cross sell initiativesin Indian market Show less

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  MMA (Marketing Management Analytics)

  Nov 2017 - Mar 2021

  Director
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  Accenture

  Mar 2021 - now

  Analytics Manager