Nouran Akef

Experience

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  J. Walter Thompson Worldwide

  Jun 2018 - Jul 2018

  Social Media Intern

  • Updated client’s website Day today• Contacted the supplier for their deliverables on content• Reviewed the delivered content, making sure that it’s made according to scope of work and requirements• Made services more visible through social networks.• Searched and identified key online influencers.• Proactively engaged with participants in different platforms to achieve results & enhance online brand reputation.• Audited and monitored the online environment – what is being said about JWT brand/ competitors / industry. Show less

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  Brand Bazaar Agency

  Jun 2019 - Jul 2019

  Social Media Intern

  • Created, developed, and managed content for client’s web presence• Found and leveraged new social media tools to enhance social media results• Engaged with participants in different platforms to achieve results & enhance online brand reputation.• Desk research and knowledge management• Tracked the growth and the impact of social media on our business

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  MO4 Network

  Aug 2019 - Sept 2019

  Public Relations Intern

  • Contacted celebrities and digital talent for events, and, collaborations.• Conceptualized events and created PR strategies.• Planned and directed the events for Casa Cook Hotel’s Grand Opening.• Analyzed media coverage.• Undertook relevant market research.• Organized PR events for clients

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  The American University in Cairo

  Feb 2021 - Jun 2021

  Graduate Teaching Assistant

  • Assisted in three courses; Public Relations Theory Techniques, Advertising Agency Operations, and Mass Communication Research.• Attended all classroom sessions and records notes from in-class lectures. • Tracked and recorded student class attendance. • Maintained course Blackboard site, including but not limited to posting assignments, editing, and posting notes and/or slide shows for student access, and entering grades as assigned. • Maintained weekly office hours to communicate in person with students as needed. • Received and promptly responds to student inquiries regarding grades, assignments, attendance, and course material.• Planed, scheduled, and facilitated review sessions for exams as requested by course instructor Show less

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  SOCIALEYEZ

  Feb 2021 - May 2021

  Operations Executive

  • Created a schedule for new jobs and assign those tasks using the trafficking system in place.• Reviewed current and future timelines and job statuses with the heads of department, and if necessary, the individuals working on the jobs.• Rescheduled projects based on new or changing priorities. This often happens when clients initiate rush jobs, or the agency becomes involved in a pitch.• Reported to management about the current workflow, and communicate any possible issues with too much, or too little, work coming into the agency.• Worked with the accounting and production departments on invoicing, and possible additional costs due to rush fees, or unexpected deadlines.• Worked with freelancers and temporary contractors, getting them up to speed on jobs they will assist with. Show less

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  MO4 Network

  May 2021 - Dec 2023

  - Managed client relationships and building long-term partnerships with key client groups.- Executed creative client projects and liaising with key personnel regarding delivery and success.- Analyzed PR outcomes and interpret data.- Evaluated opportunities for partnerships, sponsorships and advertising on an on-going basis.- Coordinated all public relations activities.- Created and managed PR plan, including budgets, timelines, etc.- Planned and directed the events for clients.- Handled Coca-Cola, Four Seasons Hotels and Resorts, Al Marai, Azadea, Mega, l'Entrecôte, Hyatt Regency Hotel, Wimpy, The Grocer, Nacelle, Savills, and Farm Frites as clients.- Planned publicity strategies and campaigns.- Managed sensitive issues to maintain company’s good reputation.- Set objectives for the PR team and monitor team members’ performance. Show less - Distributed PR packages and send-outs to KOLs for clients and MO4 Network's digital magazines.- Handled and coordinated external events for clients.- Coordinated internally with MO4’s media platforms and production to deliver client needs.- Worked with suppliers to create stand outs for branding purposes.- Worked on Four Seasons Hotels and Resorts, Cocacola, WYF, Elmenus, Wimpy, and Almarai as clients- Conferring with managers to identify trends and group interests and providing advice on business decisions.- Analyzing media coverage.- Undertaking relevant market research.- Report on PR campaigns’ results - Use different channels to optimize campaign's reach and success- Build and maintain relationships with influencers, celebrities, and content creators Show less

  • Head Of Public Relations

    Dec 2021 - Dec 2023

  • Public Relations Specialist

    May 2021 - Nov 2021
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  EssenceMediacom

  Nov 2023 - now

  North Africa Influencer Manager

  • Spearhead comprehensive influencer marketing campaigns across North Africa, including Algeria, Egypt,Morocco, and Tunisia.• Collaborate seamlessly with cross-functional teams to align influencer strategies with the overall content strategyand brand objectives.• Successfully negotiate and secure partnerships with key influencers, amplifying brand messaging and brandawareness.• Conduct in-depth market research to identify emerging trends and influencers relevant to the North Africanaudience.• Maintain a proactive stance, staying ahead of industry dynamics and adapting strategies accordingly• Create, analyze, and oversee the projects' budget, ensuring efficient allocation of resources and financialresponsibility.• Utilize various channels to optimize campaign reach and success, demonstrating a comprehensive understandingof modern communication platforms.• Conduct rigorous data analysis of PR campaigns and projects across all social media platforms.• Prepare detailed reports on PR campaigns’ results, providing insights and recommendations for futureimprovements.• Deliver quarterly reports on planned goals versus achieved goals, offering transparency and accountability Show less