Manish Rajvaidya

Experience

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  JioSaavn

  May 2023 - now

  Associate Director-Content Licensing

  • Spearheaded JioSaavn's content strategy through data analysis, listener preferences, and market trends.• Identified promising content opportunities and cultivated partnerships with independent music producers, music labels, and content aggregators.• Orchestrated negotiations for license agreements with a diverse range of content providers, securing high-demand material for the platform.• Devised content benchmarks and formulated strategies to bridge any content gaps effectively.• Cultivated and managed relationships with CEOs and key figures within the music industry, nurturing strong collaborations.• Prioritized understanding customer needs, pain points, behaviors, and preferences, actively incorporating feedback to craft exceptional experiences within the digital streaming platform.• Collaborated closely with cross-functional teams across various locations to innovate and introduce new services and product offerings, including third-party bundling initiatives with partners and sponsors.• Conducted comprehensive market segment analysis to grasp market conditions, challenges, and potential opportunities.• Immersed in streaming data analysis, with a specific focus on real-time streaming metrics like DAU/LMAU, supplemented by external benchmarking and secondary research to inform decision-making. Translated metrics into actionable insights to enhance the music acquisition strategy.• Formulated and documented acquisition plans, financial metrics, and objectives for senior management review.• Coordinated seamlessly with other teams, particularly the editorial team, to curate and deliver content to JioSaavn's customers, serving as a formidable internal advocate for the listeners' preferences.• Led efforts in continuously refining the operational aspects of JioSaavn's relationship with content suppliers, fostering ongoing enhancements. Show less

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  JioSaavn

  -

  Associate Director-Content Licensing