Aprajita Shukla

Experience

• 

  Internshala

  Mar 2016 - Jan 2017

  Internshala Student Partner (5.0)

  • Promoted Internshala and its products in the college successfully• Helped the students with Internships • Participated in the competitions organised by Internshala • Maintained the College's Internshala Facebook Profile

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  Indian Institute of Technology, Bombay

  Jul 2019 - Jul 2020

  Master Thesis

  M.Sc. Project | Molecular Dynamics Simulation | HIV-1 Protease AIM: Molecular Dynamics Study of a HIV -1 Protease Mutant : Implications for its Function• Loss in functionality by the mutation done in the flap region • Detailed analysis on a Molecular level for the production of non-infectious form of the virus • Mutation at the Allosteric site, decreasing the possibility of side effects • Study might facilitate the search of drugs against HIV • Working knowledge of GROMACS 5.1.4, Spdbv, Pymol and VMD Show less

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  Chegg Inc.

  Apr 2020 - Aug 2020

  Subject Matter Expert

  • Providing the students with quality answers and detailed explanation. • Maintained a good Feedback score

• 

  BYJU'S

  Sept 2020 - Nov 2023

  • Performed Competitive Benchmarking to identify gaps in existing offerings, and assisted strategy head & senior product manager in Ideation, Design, and Go-To-Market Strategy, launching a new product that generated ~2.5 Crores in Revenue• Achieved a ~4% increase in Daily Active Users (DAU) by collaborating with the development team to release 2 new features and providing access to wider curriculum, enhancing Customer Engagement and Experience. • Optimized the “Booster feature” through Multi-Step Approach to Problem-Solving, increasing Video Completion Rates by ~24% by reducing duration and incorporating engagement prompts, fostering Habit-Forming Behavior• Enhanced Customer Experience by re-vamping the UI/UX after reviewing product metrics such as: session duration, completion rates, and feedback score of the Aakash Byju's App, increasing the Net Promoter Score (NPS) by ~15% Show less • One of the 10 Core Members who initiated the inception of the Aakash-Byju’s App and played an integral role in the Aakash-Byju’s App reaching the milestone of more than ~1 Lakh Paid Subscribers• Reduced overall project costs and enhanced operational efficiencies by strategically managing outsourcing with Pune and TVM studios, conducting comprehensive Cost-Benefit Analyses to balance in-house and external editing capacities• Increased conversion rate by producing flagship social-media marketing videos, overseeing the entire process, and acquired extensive experience in production and shoot direction, significantly enhancing product marketing• Project Management: Implemented cost-optimization strategies, reducing the per-minute production cost by ~25% through the streamlining of editing and review processes Show less

  • Assistant Manager

    Sept 2023 - Nov 2023

  • Lead - Content Development

    Jul 2022 - Nov 2023

  • Senior Associate - Content Development

    Jul 2021 - Jul 2022

  • Associate Content Developer

    Sept 2020 - Jul 2021