Experience

• 

  Philip morris international

  Jun 2004 - Jul 2018

  Develop of company sales strategyDelivery sales volumeDevelop profitable and sustainable sales structure Commercial strategy accomplishmentBuild partnerships with key clients (Key Accounts) Develop Direct Sales and Distribution strategy of CStores, Supermarkets and HORECA (Hotels,Casinos and Restaurants (40% Nationwide volume). Direct report to General Manager.Commercial agreements negotiation with main chains. Develop direct and indirect Sales and Distribution Strategy of Coastal Region (w/o Guayaquil) representing 21% of Nationwide volume.Report to Sales Director.Strategic Business Lines – SBL (Mobiles, Coffee, Spirits and Matches) sales strategy implementation through KEY SALES INDICATORS based on profitability. Develop Indirect sales distribution strategy.Report to General Manager.Nationwide distributors management.Key Sales Indicators setting up based on Pay for Performance.Trade Marketing plans implementation. From Multi to Exclusive Distribution strategy development. Lead, supervise, motivate, train and develop the team of Sales Representatives and Territorial Sales Representatives within Lima territory and achieve optimal distribution, targeted availability, and quality display at the retail level in order to contribute the growth of Philip Morris market share.Distribution model strategy development.KEY PERFORMANCE INDICATORS development.Budget management.Report to Commercial Director (Head of Market). Lead TRADE MARKETING area.Report to MARKETING and TRADE MARKETING manager.Development and implementation of Point of Sales communication.KEY PERFORMANCE INDICATORS implementation based of visibility.Trade Marketing BUDGET management.KEY CLIENT negotiation support (Supermarkets, Distributors, CStores). ON TRADE channel responsible (Bars, Discotheques, Universities).Report to MARKETING and TRADE MARKETING manager.Visibility and activation at Point of Sales implementation.Visibility contracts negotiation.High impact visibility materials implementation.Area BUDGET management. BUSINESS BUILDING and SALES responsible at Distributors channel (Lima and Interior).Report to Sales ManagerTRADE MARKETING plans implementation.

  • Sales Manager

    Jan 2017 - Jul 2018

  • Key Account Manager

    Jun 2016 - Dec 2016

  • Territory Manager Other Coastal - Ecuador

    Oct 2014 - May 2016

  • Indirect Sales Supervisor

    Sept 2013 - Sept 2014

  • Direct Sales Supervisor

    Aug 2012 - Aug 2013

  • Trade Marketing Coordinator

    May 2010 - Jul 2012

  • Lamps Executive (ON TRADE)

    Jun 2007 - Apr 2010

  • Business Builder

    Apr 2006 - May 2007

  • G&A assistant

    Jun 2004 - Mar 2006
• 

  Djma professional sound

  Nov 2018 - now

  Business owner
• 

  Pescados premium perú s.a.c.

  Apr 2020 - now

  Co-founder and general manager