
Timeline
About me
Certified Management Accountant (USA) | Financial Planning & Analysis | Finance Business Partner
Education

The chartered institute of management accountants
2011 - 2012Certificate accounting and finance certificate in business accounting
University of greenwich
2013 - 2015Bachelor's degree accounting and finance
Institute of management accountants
2020 - 2022Certified management accountant (cma) financial planning and analysis, budgeting, strategic finance and management accountingCompleted:Part 1: Financial Planning, Performance, and AnalyticsPart 2: Strategic Financial Management
Experience

Interloop limited
Jan 2015 - Jan 2018Creating departmental and divisional budgets at the start of calendar yearReporting variance analysis monthly, quarterly and yearlyAssisting in Cost Accounting processes, using Oracle ERP systemAssistance in Financial month-end processReconciling balance sheet accountsProcessing Accounts Payable, Accounts Receivable, and CAPEX entries
Executive Officer Budgeting & ERP
Jan 2016 - Jan 2018Management Trainee
Jan 2015 - Jan 2016

Interloop limited
Jan 2019 - Jan 2020Senior executive officer accounts- Led budgeting, forecasting, and financial modeling, providing strategic insights to optimize profitability and operational efficiency.- Conducted variance analysis and scenario planning to identify risks, opportunities, and cost-saving initiatives.Acted as a finance business partner, collaborating with operations, sales, marketing, and procurement to align financial goals with business strategy.- Developed and automated reporting tools and dashboards using Excel, SQL, Power BI, and Tableau for real-time performance tracking.- Spearheaded the Oracle ERP implementation, streamlining financial workflows and improving reporting accuracy.- Drove process improvements and financial governance, ensuring data integrity and enhancing decision-making.- Analyzed key financial and operational metrics, delivering actionable insights for executive leadership and board-level reporting. Show less
![The Pakistan Credit Rating Agency Limited [PACRA]](https://img.deepenrich.com/v1/company/e26ad3a709c25fad122911adf02547d1/The%20Pakistan%20Credit%20Rating%20Agency%20Limited%20%5BPACRA%5D.webp)
The pakistan credit rating agency limited [pacra]
Jan 2020 - Jan 2021Senior financial analyst• Developed financial models for forecasting and budget planning, ensuring alignment with company goals • Managed the annual budgeting process, collaborating with department heads to create comprehensive budgets and align business activities with financial targets• Developed and tracked key performance indicators (KPIs), providing insights through performance dashboards to monitor financial and operational metrics• Partnered with departments to support decision-making, improve profitability, and optimize operational performance Show less

Noon - the social learning platform
Jan 2021 - Jan 2022Finance business partner- Strategic Analytics & Insights: Developed financial models, KPIs, and dashboards to drive business performance, identify cost optimization opportunities, and enhance decision-making.- Financial Planning & Reporting: Provided variance analysis, board-level reporting, and strategic insights to align financial performance with business objectives.Cross-Functional Collaboration: Partnered with operations, marketing, procurement, and HR, integrating financial insights into key business strategies.- Process Optimization & Innovation: Led automation and data analytics initiatives using Power BI, Tableau, and SQL to streamline reporting and enhance efficiency.- Performance & Value Creation: Assessed operational efficiencies, market-driven opportunities, and financial risks, translating insights into actionable recommendations.– Creating an active partnership with both management and operations and streamlining the company’s financial operations.– Overlooking financial operations nationally and liasing with the global finance team in Egypt and Saudi Arabia – Maintaining an accuracy rate of 95 percent for revenue recognition and reconciliation between the superset and the actual bank collections – Managed a project pertaining to payment gateways with a successful integration with EasyPaisa (mobile wallet in Pakistan) – Coordinated with tax consultants and partnered up with them in filing both the upcoming and backlog of taxes – Successfully negotiated with vendors to ensure smooth processing of payments – Working closely with the management in providing analysis and delivering insights for linking financial reports and budgets to business strategies Show less

Instore group of companies
Oct 2022 - nowSenior financial analyst - fp&a(Career Relocation)- Led financial planning and analysis (FP&A) initiatives, leveraging strong financial modeling and analytical skills to drive business decisions and operational improvements.- Led NetSuite ERP implementation, streamlining financial processes, improving automation, and enhancing reporting accuracy.- Optimized ERP workflows by integrating financial planning, budgeting, and forecasting tools, improving efficiency and data integrity.- Developed and managed forecasting, budgeting, and variance analysis, ensuring data-driven insights informed strategic decision-making.- Partnered with cross-functional teams, including finance, operations, and senior leadership, to enhance business performance and efficiency.- Designed and maintained weekly and monthly financial reviews, dashboards, and reporting tools to track key business metrics and productivity drivers.- Identified and resolved complex data integrity issues, ensuring the highest standards of accuracy and controllership.- Drove continuous process improvements by developing scalable reporting solutions and automating financial models.- Provided financial insights and business narratives, effectively communicating trends and recommendations to stakeholders and executives.- Mentored and supported team development, fostering a collaborative and high-performance finance culture.- Thrived in a fast-paced and evolving environment, consistently delivering results while influencing key business decisions. Show less
Licenses & Certifications
- View certificate

Verified international academic qualifications
World education services (wes)Oct 2019 - View certificate

Certified management accountant
Certified management accountant: cma®Sept 2022
Languages
- enEnglish
- urUrdu
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