
Timeline
About me
Caring about customers and leading business to success
Education

Minsk state linguistic university
2015 - 2016Master’s degree communications management- Major in Cross-Cultural Communication- Studied management of internal communication, image-making, conflict resolution- Defended a Master's Thesis on Types of Management Styles in the Corporation

Minsk state linguistic university
2010 - 2015Bachelor’s degree computational linguistics gpa 9.3 of 10- Graduated with honors- Major in Modern foreign languages (teaching)- Minor in Modern foreign language (specialized translation)- Thesis on the Flaming Phenomenon in Online Communication
Experience

Panda | advertising agency | b2b
Jan 2015 - Jul 2015Advertising sales representativeProvided local businesses with ATL or BTL ad offers (ads on the metro carriages, bus stops, billboards, various events management). - carried out the full sales cycle - cold calling, pitching meetings, contract negotiating, and signing- prepared the expenditure and organized industry events, team buildings- participated in tendershttps://www.facebook.com/pandaagencyminsk/

Retsolmedia | advertising agency | b2b
Aug 2015 - Nov 2015Event managerOrganized local industry events for tech giants representatives in Belarus (Lenovo, Microsoft, Huawei) - organizing the suitable location, event host, music bands, DJs, catering- publishing promo materials- supervising documentation - building up expenditurehttps://www.facebook.com/retsolmedia/

Labs publicity group
Nov 2015 - Jul 2018- Unboxing and reviewing of the latest tech products and gadgets: smartphones, laptops, tablets, speaker systems, all PC gear- Featuring and live streaming at IT conferences, geek festivals, cosplay venues, and tech forums- Attending seminars and meetups organized by Microsoft, Lenovo, Huawei, and other tech giantshttps://www.youtube.com/c/byTechlabs/ Managed external communications at news audio app Vione and charity app Cheday - content writing for the website and mobile apps Vione and Cheday- building up NGO database and contacts- negotiating partnership with NGOs, mass media, third-parties- preparing swag and print materials for media at conferences and thematic eventshttps://www.facebook.com/chedayapphttps://www.facebook.com/vioneapp
YouTube blogger
Jan 2016 - Jul 2018Press Secretary. Mobile and Web projects
Nov 2015 - Jun 2017

Splitmetrics
Jun 2017 - Jul 2021Helped Growth teams optimize app performance in Apple Store & Google Play with the game-changing ASO and A/B testing solutions- Conducted the full sales cycle from lead generation, demo, trial to proposal tailoring, legal negotiations, and passing to customer success team- Collaborated with other teams (customer success, ASO, product) on custom projects to hit sales KPIs - Worked closely with marketing on ABM (account-based marketing) strategy to acquire enterprise customers- Attended and networked at mobile conferences and events to evangelize the product for brands and agencies- Ran cross-sell of ASO-related services on top of the subscription Show less
Enterprise Growth Specialist
Jul 2018 - Jul 2021Business Development Manager
Jun 2017 - Jul 2018
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Searchadshq - apple search ads automation (by splitmetrics)
Feb 2019 - Jul 2021Account executive @searchadshq - apple search ads partnerI help mobile publishers (User Acquisition, Performance Marketers) optimize Apple Search Ads channel towards ROAS & IAP through the advanced functionality of SearchAdsHQ solution. - Manage the full sales cycle: prospecting, demo meetings, trial experience, proposal crafting, contract negotiations, onboarding, passing to customer success team, and shadowing - Keep ongoing relationships to cross-sell other products and agency services in the company's portfolio- Work cross-functionally with customer success, product, UA, and marketing teams to achieve sales KPIs, OKRs, and optimize internal processes- Deliver health-checks and analysis on performance and structure of customer's accounts in Apple Search - Prepare and conduct internal workshops and webinars on the ASA-related topics tailored to each customer's strategy, KPIs, and level of expertise- Participate at key industry events and conferences ---------* Exceeded revenue goal by 165% 2020. * Generated 60% of all New Biz Revenue 2020. * Signed top-grossing brands from apps & games 2019/2020. * Speaker at MGS - Nov, 2020 - How to decrease CPI & CPA of your mobile title: pro tips & hacks * Speaker at All Things ASA Online Conference - Feb, 2019 - 5 steps to building Apple Search Ads structure Show less

Women of customer success
Jun 2021 - nowMember
Appsflyer
Aug 2021 - now- Managing a $4M ARR portfolio of strategic high-tier customers, including the largest Gambling and Subscription-based businesses in the region- Building trusted relationship with customers' decision-makers- Designing and delivering monthly EBRs which help clients achieve their business desired outcomes- Securing revenue growth (scaling, upselling, cross-selling, customer retention and satisfaction)- Assumed Product Specialist role on ongoing projects dealing with Audiences and Incrementality technologies- Mentoring CSM Onboarding- Running client onboarding and ongoing trainings- Presenting at live webinars - Providing client feedback internally to Product and R&D- Helping clients adopt new product features Show less
Senior Customer Success Manager
Aug 2023 - nowEnterprise Customer Success Manager, EMEA
Aug 2021 - Aug 2023
Licenses & Certifications

Apple search ads certification
AppleJan 2020- View certificate

Certified digital marketing professional
Digital marketing instituteOct 2020 - View certificate

Customer success management fundamentals
LinkedinJun 2021 - View certificate

Certified customer success manager (ccsm) level 1
SuccesshackerJan 2025
Volunteer Experience
Interpreter at Ice Hockey World Championship-2014
Issued by International Ice Hockey Federation (IIHF) on Apr 2014
Associated with Hanna YurchukAnimal Care Volunteer
Issued by Zooshans.by on Feb 2016
Associated with Hanna Yurchuk
Languages
- ruRussian
- enEnglish
- poPolish
- beBelarusian
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