Experience

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  Taiwan public television service

  Oct 2005 - Dec 2006

  Tv program associate producer
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  Upbeat music corporation

  Apr 2009 - Mar 2010

  Marketing assistant
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  Taiwan trade center chicago

  Mar 2010 - Apr 2010

  Trade promotion specialist
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  Wwwins isobar

  Sept 2011 - Sept 2012

  Marketing executive
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  Akacia system

  Apr 2013 - Nov 2013

  Marketing executive
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  Enermax technology corporation

  Jan 2014 - Jan 2020

  Senior marcom specialist
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  Enermax

  Oct 2022 - now

  - Plan and execute a 360 go-to-market plan of E-city bike in Taiwan, including product commercial video production with Artists, product unboxing article and video on Mobile01, and receiving more than 20 media exposures of the new product launch news.- Work with the world-class brand (i.e. AMD, Razer) and create a join-marketing online campaign to increase brand- Adapt Influencer marketing into the new product launch strategy to increase product awareness worldwide.- Coordinate Computex Taipei and Taipei Cycle to approach potential buyers and gain media exposure. 收回 - Planned and executed sponsorship for the 2022 and 2023 Cycling Against Cancer press conferences and media exposure.- Strategically formulated communication messages for products, created promotional materials, including video production.- Strategic event planning for Taipei Cycle Show and Computex 2023, proactively inviting media visits, achieving maximum marketing exposure with minimal resources.- Utilized influencer marketing for participation in the 2023 Taichung Cycling Festival, effectively communicating with target audiences to generate buzz for new product launches and drive sales. 收回

  • Assistant manager in marketing communication

    Jan 2020 - now

  • Marketing Manager

    Oct 2022 - now