Experience

• 

  Lg electronics

  Jan 2004 - Sept 2004

  Marketing executive

  Responsible for assisting Branch Marketing Head in all marketing activities

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  Samsung electronics

  Oct 2004 - Nov 2006

  Marketing coordinator

  Assisted the Branch Marketing Head with executing marketing events and local promotions, enhancing brand visibility. Developed effective merchandising strategies for city and regional areas, coordinated vendor processes, and ensured timely financial operations. Supervised a team of 130 In-Shop Demonstrators, managing reports, incentive payouts, and compliance. Organized training programs for product launches and resolved customer issues to maintain seamless operations.

• 

  Transitions

  Apr 2007 - Oct 2007

  Marketing coordinator

  Handled vendor sourcing, registration, and payments, coordinating closely with Finance. Supported the Sales Director with scheduling and communications. Managed employee travel logistics, including visa processing. Oversaw new hire onboarding, handling IT procurement and access setup for a smooth transition.

• 

  Greenply industries limited

  Jan 2011 - Nov 2012

  Senior executive - customer relationship management

  Managed SAP-based order processing across the Southern Region, ensuring operational efficiency. Prepared key reports, including overdue reports, providing management with actionable insights. Coordinated marketing activities and promotions with the Head Office, supported regional sales efforts, and liaised with distributors, architects, and retailers, resolving queries and issues. Assisted the channel team with shipment tracking, stock management, and complaint resolution.

• 

  Vmware

  Dec 2012 - Jun 2024

  Served as a trusted finance business partner to Marketing FP&A, Global Partner Marketing, EMEA Geo, and cross-functional teams, leading strategic investment planning, budget management, KPI and ROI tracking. Managed substantial marketing budgets, handled month close process and aligning expenditures with business objectives. Conducted ROI analysis, optimized resource allocation, and strengthened Development Fund and Marketing Program investments. Led the implementation of a new reporting dashboard and delivered Quarterly Business Review (QBR) presentations, providing senior leadership with actionable insights. Managed procurement processes, vendor onboarding, and developed an enablement program to enhance financial awareness, operational efficiency, and compliance across teamsRecipient of Elevate Our Best – Execution award, conferred by the Finance Customer Operations team. Show less Partnered with EMEA program and budget managers to set budget and engagement goals, enabling smooth operations through KPI-driven reporting and Excel dashboards. Supported QBRs by analyzing budget spend, pipeline, and KPIs for Marketing and Channel leadership. Collaborated with Go-to-Market teams to enhance DF strategy reporting and guided fund utilization via the Channel tool. Managed regional procurement processes, including requisitions, POs, contracts, and compliance, while advising on spending requests based on budget forecasts and operating summariesRecipient of At Our Best - GRIT award at Geo level Show less

  • Manager - Marketing COE (Strategy, Finance & Operations)

    Jun 2021 - Jun 2024

  • Lead Analyst - Marketing Operations

    Aug 2019 - May 2021

  • Senior Analyst - Marketing Operations

    Aug 2017 - Jul 2019

  • Business Analyst – Marketing Budget Operations (Employed through TeamLease)

    Dec 2012 - Aug 2017