Experience

• 

  Casinos and resorts australasia

  Jan 2012 - Mar 2015

  Research & communications officer

  CRA is a not for profit-member based association, advocating the public policy interests of major entertainment and casino facilities in Australia and New Zealand.I worked directly under the Chief Executive Officer, representing the Casino Industry at a government and community level, as well as all Media Relations. At a National level was responsible for addressing legislative and regulatory issues impacting the casino industry, including taxation and tourism related issues. Promoting the industry as leader in regulatory standards and compliance and championing an industry wide approach in the development of responsible gambling practices. Show less

• 

  Fitness australia

  Mar 2015 - Mar 2016

  Marketing and communications coordinator

  - Delivering on marketing and communications programs and initiatives- Providing high level communications, both internally and externally- Management, delivery and overseeing content for all FA communications channels - Driving all public relations and advocacy related activities and media releases - Creating content for lobbying, media and clients for the government and advocacy program - Building and maintaining professional relationships with key industry stakeholders - Contribute proactively to the overall development of Fitness Australia through ideas and creativity based on solid market and sector knowledge - Driving the Fitness Australia Content Working Group and management of Content Marketing Plan- Management, delivery and overseeing content for all Fitness Australia communication channels - Assist with the delivery, content, design of the eJournal publication produced quarterly Show less

• 

  Thrive pr + communications

  Mar 2016 - Aug 2016

  Senior account executive

  - Relationship building with clients, colleagues and media – face-to-face, online & via telephone- Proactive and reactive media engagement, including identifying new opportunities to promote clients and reacting quickly to events- Researching target media, producing distribution lists and compiling forward features- Researching, writing and distributing press releases- ‘Selling in’ news stories/ features to media- Managing crisis communications- Client event planning, organisation and management, including press conferences and promotional events.- Preparing regular client reports and reporting as necessary - Assist in researching and preparing presentation and proposal documents for identified new business opportunities Show less

• 

  Bupa

  Aug 2016 - Nov 2016

  Marketing communications specialist

  Contract position to assist with implementing new website strategies for Bupa international health insurance and healthcare group.

• 

  Dual australia pty ltd

  Nov 2016 - Oct 2019

  • Implement and maintain all internal and external branding • Create and maintain product documentation (product profiles, policy wordings, etc – using inDesign)• Collaborate with graphic designers to create professional collateral • Creating engaging online communications (eDMS) across all regions • Manage databases; including acquisition, segmentation and cleansing • Manage and update company websites for all regions • Implementation and execution of marketing strategies for new and existing products • Deliver on event strategies • Arrange business participation in conferences and exhibitions at various national insurance events (including pre-event and post event support)• Management and coordination of internal and external events for offices across Asia Pacific • Facilitating webinars and presentations • Social media management Show less

  • Marketing and Events Specialist

    Nov 2018 - Oct 2019

  • Marketing Assistant

    Nov 2016 - Oct 2019
• 

  Steadfast group limited

  Oct 2019 - Jan 2022

  Marketing specialist

  - Developing and executing integrated marketing campaigns for Steadfast Group, Steadfast Divisions e.g. Steadfast Risk Services and Steadfast Underwriting Agencies- Support in performing day-to-day marketing activities including, but not limited to, campaign briefing, compliance and legal approvals, set-up, scheduling, testing and reporting- Maintaining and updating various website updates and also website development - Social media management for various Steadfast Underwriting Agencies - Working with the Art Director to develop marketing campaigns and collateral that align with business needs- Support with marketing events including planning, logistics, execution such as the Steadfast LinkedIn workshops and steadfast agency participation at convention - General administration activities related to marketing including invoice payments and maintaining budget - Supporting brokers and creating assets, facilitating the update of the Steadfast BD & Marketing Hub for Australia, NZ and Singapore - Creating white label asset materials- Working with Insurance industry news outlets on advertising opportunities Show less

• 

  Eml

  Jan 2022 - Dec 2024

  Marketing and communications specialist

  - Managing branding and communications, tactics and activities from briefing, planning, development, and implementation to evaluation- Managing marketing campaigns and initiatives - Development, direction, design, production and distributing targeted on-brand high quality communication material and activities (including traditional content, collateral, presentations, articles, speeches, award nominations, etc), for internal and external communications- Proactively drive, implement, and deliver communication plans tailored to business unit requirements and varying portfolio strategy - Provide expertise and insight to support business change initiatives and communications- Support tender and bid responses- Manage plan and execute internal and external events, from communication requirements, branding, on the day event management, arranging speaker requirements, social media and managing photography and videography requirements - Support sponsorship opportunities - Stakeholders include but not limited to Return to Work for NSW, Insurance for NSW including NSWPF & Fire and Rescue NSW, Hospitality Industry Insurance and Trinity Insurance. - Managing and creating collateral for Advertising opportunities- Social Media Management- Website management and updates as required-Implement branding and brand strategy for the RecoveryMate - injured worker app. Including in app branding requirements and launch for various business units Show less

• 

  Resimac

  Dec 2024 - now

  Marketing manager

  - Develop and execute marketing campaigns and initiatives to drive business acquisition from brokers- Developed annual marketing strategy with Head of Marketing- Optimise the overall broker experience with Resimac, including personalised communication, insights and education- Support Distribution teams with marketing tools including presentations, collateral and content - Develop Social Media strategy and present strategy to distribution teams - Deliver events - Manage broker communications plan, including product offers and updates, education and thought leadership- Deliver trade media plan, including advertising and editorial and work in briefing graphic design lead- Manage broker research program, analyse results and share insights- Manage digital platforms including websites and social media pages- Budget management - Measure and report on all marketing activity Show less