Experience

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  Local authorities, penza, russia

  Jan 2004 - Jun 2004

  Investment and economic adviser to the head of local authorities (part-time)

  Monitored and analyzed the social and economic situation with reporting to Mayor; Participated in the development of the long-term strategy of city development; Conducted financial analysis of municipal corporations’ operations and assessed the efficiency of using public funds;Organized and lead the student consultancy service (supervised near to 30 students)

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  Luxoil

  Sept 2004 - Nov 2006

  Marketing analyst (then head of trade marketing)

  • Started as Data Analyst (retro, forecasts, models, recommendations, dashboards,reporting) with advancing to managing Trade Marketing Department (with 5 people under direct supervision) with annual sales increase by more than 35% two year in a row;• Launched Campaigns with annual budget of near $2 million;• Supervised Content generation for a corporate website and printed materials;• Assisted with Dealers & Distributors Relations (sales planning, performance bonuses and cross-promo campaigns);• Managed CRM integration with implementing Customer Loyalty Program with results in sales increase of 15% for premium lines, 25% - mass market product lines• Participated in Training and Assessment for Sales Managers Show less

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  Sgs & rcm

  Nov 2008 - Oct 2011

  Interim marketing manager/director

  • Delivered Marketing Strategy with 9 specialists under direct supervision; with the focus into EE and Central Asian markets and exceeding all KPIs including 50% increase in the order intake and EBITDA by 15%• Generated Marketing Insights for further research and product development focusing on Southern and Eastern Europe and Central Asia with the potential market value over $15 billion)• Managed International Marketing Research (South-Eastern Asia) with Segmentation Solutions redesigned and identified new business opportunities, Lead Generation• Established Data Analysis,Introduced Customer Profiling, Reporting Metrics – KPIs, Segment Metrics and Post-Campaign Analysis• Managed Product Development by leading cross-functional team of engineers, product and account managers; gained knowledge of international regulatory, technical, controls and policy requirements related to the energy industry• Introduced 360 Marketing Campaigns with the annual $750 thousand budget• Tested Email campaigns for better qualified lead generation with 30% revenue uplift attribution and 6% CTR in average • Established regular training for Sales and Account Managers Show less

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  Hms group

  Sept 2011 - Sept 2013

  International marketing manager

  • Delivered Marketing plans focusing on EEMEA & APAC markets and growing international sales up to 35% in total• Transitioned marketing focus with managing to establish HMS Group as one of the major players to win new business in Downstream, Mining, Thermal & Nuclear Power Greenfield and Brownfield projects in Iraq, Vietnam, China, India, South Africa etc.• Participated in product development (API610/API615/617 compliance, slurry pumps upgrade)• Integrated global 360 Campaigns (Digital, Events and PR) with the £3 million annual budget and supervising 16 specialists• Coordinated Digital production and managed Digital assets for 20 companies of the Group• Introduced PPC and Display campaigns to generate new leads via set of local agencies with 5,29% CTR in Google, 4,94% CTR in Yandex and $0.6 average CPC; 0,5% average CTR and $6 average CPC for Display• Introduced SMM in LinkedIn and Facebook, acquired and maintained strong subscription base to support Lead Generation in Russia, MENA, APAC and securing over £4 million orders• Developed new UX friendly catalogues, presentations, brochures and booklets with their localisation• Established relations with local, national and international media (Pump Engineer, Nuclear Exchange, Ooska News, Arab Water World, World Pumps, Utilities ME, Oil & Gas ME etc.) to promoting R&D, products and EPC solutions• Authored & edited interviews (End-User included), white papers and project reviews for international media coverage• Ensured nominations in the prestigious Pump Industry Awards in 2012 and 2013 - Project of the Year to gaining international exposure for EPC solutions and products• Event Management: MIOGE, WETEX, PowerGen India, ATOMEXPO, ECWATECH, PCVexpo, ADIPEC, Basra Oil & Gas, etc. with getting £5+ million orders - Power Generation & Downstream Brownfield projects• Gained significant knowledge in API 610, 615, 617, 625, 676, 682, ASME Section III, RCC-M, and JSME; LCC-structure estimation for centrifugal pumps Show less

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  Getresponse

  Jun 2015 - Feb 2018

  Marketing manager

  • Delivered Marketing plans with results in growing 2,5x in paid subscription, reducing churn rate and increasing conversion rates for new traffic, free trial and paid subscription in SMB(B2C) and Enterprise(B2B) segments• Participated in the product development - new features, UX/UI optimisation, A/B-testing• Managed integrations with major SMB and Enterprise providers such amoCRM, CallBackHunter, Megaplan, Bitrix24, Voximplant, etc. with managing Dev team (QA, UAT, updates)• Launched Performance Marketing campaigns:- PPC, Display and SEO via active local agencies and remote team in Poland- Email campaigns including cross-promo and co-marketing as wells as newsletters, welcome series and triggers• Managed partners and affiliates, launched several education programs, trained and supported on a regular basis• Assisted with Enterprise leads and clients from ecommerce, e-publishing, info-business, education industries with 500K+ subscription• Provided consulting and training for Enterprise and VIP SMB clients: conversion and sales funnel optimization, Marketing Automation cases, Lead generation, Deliverability and Segmentation• Authored Online Education programs via regular webinars: product and case-related, Marketing Automation, including for partners/affiliates/agenciesDelivered full product and resources localization into Russian• Event management - exhibitions and conferences - RIW, RIF, ECOM Expo, Оборот, Mailing Day, SPIC, etc. Show less

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  Kaspersky

  Feb 2018 - Nov 2018

  Senior marketing automation manager/ sales solutions architect

  1) Developed and implemented projects and technologies to support Marketing and Sales revenue generation activities.2) Managed all marketing automation aspects for B2C segment to globally adopt and maintained Adobe Campaigns (AC or Neolane) with data integration, regional roll-out, UAT, campaign migration, implementing new features and the best practice.3) Introduced and brought to the next level the following:- A/B testing of multichannel, omnichannel acquisition and retention campaigns- Multivariate testing of promo ad hoc and life-cycle campaigns - Launch of omnichannel (Email, In-product, PPC, Display, Remarketing) by integrating AC, Adobe Analytics (AA), Visual IQ, DoubleClick- Web event based triggers for upsell and cross-sell campaigns- Cart abandon campaigns with A/B testing and conversion optimization by integrating SeeWhy (SAP Hybris) and AC- Advance segmentation with RFM, CLTV, CAC metric and Customer IDs' mapping across multiple platforms and data sources.4) Data model optimization, sales solution and integration architecture, authored the migration from Point-to-Point integration to Anypoint (ESB, ETL) integration with external and internal platforms and data sources.5) End-to-End tracking and analytics implementation for sales funnel and retention cycles, introduction to DMP/CDP (SalesForce Krux, Adobe Data Workbench).6) Trained business users in HQ and regional offices in data model, segmentation, hypothesis testing, campaign management and personalization.7) Backlog management for IT/АС, CDB, Product Services teams in Jira (Kanban) and TFS (Scrum).8) Technical documentation creation for Business, IT and other stakeholders.9) Introduced the new process workflow with SLA to streamline business requirement fulfillment and scalable set-up of current processes and implementation of the best practice for existing set-up.⦁ Supported GDPR compliance for all marketing campaigns/communications. Show less

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  Nda

  Dec 2018 - now

  Head of retention

  • Managed CRM/Analytics/Marketing Automation implementation with supervising Frontend, Backend, BI, Creative and Campaign teams to deliver the projects either on time or much ahead of it. Average MVP solutions up and running in 2-3 sprints• Developed and delivered the following: - Retention Strategies to increase targeted engagement & CLV with achieving planned KPI and exceeding them - Lead Nurturing programs and Omnichannel life cycle campaigns to maximize conversion and all commercial opportunities - Implemented Omnichannel Welcome Series, Re-engagement and Winback Campaigns maximizing the ROI for all Marketing efforts involved in Acquisition and Retention (Performance Advertising, Programmatic, Paid Social, Affiliates, Influencers, Bloggers, Streamers etc)• Introduced RFM Segmentation and A/B testing in Acquisition and Retention campaigns• Trained to operate Adobe Campaign, Exponea• Enabled End-to-End tracking and analytics with delivering CJM scenarios and optimizing conversions across all funnel• Introduced ML models to improve Acquisition & Retention campaigns with focusing on personalized offers• Optimized/Solved Email Deliverability issues and audited/brought up-to date Compliance with GDPR/CANSPAM/CASL for the over 20M monthly sends etc.• Hired, trained and managed CRM Content team, Campaign managers, Marketing analysts and Developers (Ruby, Java). Show less

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  Karuna

  Jul 2019 - Oct 2021

  Head of crm & marketing analytics, head of retention, crm architect

  1) Established CRM & Marketing Analytics function, hired and trained 10 professionals in Content Production, Campaign Management and Marketing Analytics2) Introduced external CDP and integrated Exponea (now Bloomreach Engagement) in less than 8 weeks3) Developed and delivered CRM Marketing Strategy, 360 Campaigns that enabled x3 growth rate continuously during 3 years, with the last 360 campaign to double Monthly Trade Volume during and after.4) Introduced Omni-channel life cycle campaigns, AB testing and Post-campaign analytics to achieve growth in reach, engagement and conversion rates up to 5 times than before5) Significantly improved and maintained the perfrect Email Deliverability according to Postmaster stats in Gmail, Outlook, etc. Show less

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  Libertex group

  Nov 2021 - now

  It solution architect/ system architect/ domain architect/ product architect

  ⦁ Developed and delivered according to business requirements IT Solutions for Marketing, Sales, Support and Product domains, that included but not limited to: User Acquisition, Media buying, Remarketing, Marketing Attribution, Acquisition Performance, Affiliates & Partners Management, Marketing Automation, Sales and Retention Automation processes, Loyalty & Status program, Product, Business and Data Analytics (inc. Big Data and ML) and Gamification;⦁ Prepared reference implementations and trained MA and Business Intelligence teams how to build and customize features with little or no effort from developers.⦁ Developed and maintained architecture models resulting in a 45% increase in system interoperability and a 75% reduction in system complexity, a 50% increase in Epic success rate and a 25% reduction in delivery time Show less