Jaco Van Staden

Jaco Van Staden

Group production analyst

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location of Jaco Van StadenCity of Cape Town, Western Cape, South Africa

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  • Timeline

  • About me

    Direct Marketing Manager at DirectAxis

  • Education

    • University of Stellenbosch

      -
      Bachelor's degree Business/Commerce, General

      Majors in:Financial Accounting & Financial Management

  • Experience

    • Eagle Chrome & Plastics

      Jan 2002 - Feb 2006
      Group production analyst

      Support daily production activities to ensure manufacturing resources are utilized efficiently.Develop resource reporting strategies to determine manufacturing performance relative to established production standards and processes.Analyze to determine root cause of manufacturing variances.Reconcile manufacturing orders for actual versus planned performance of resources including materials, labor, machine hours, etc.Facilitate cross-functional analysis of variances to include input from Production/Process, Maintenance, Accounting, etc as required.Develop process benchmarks and make recommendations to optimize reporting accuracy and timeliness.Complete Bill of Materials and product standard audits and reviews for accuracy.Identify key opportunities for operational improvement in the areas of:Safety, Process and product quality, Efficiency and cost reduction, Staffing efficiencies, Material flow and storage.Identify key opportunities for operational improvement in the areas of:Safety, Process and product quality, Efficiency and cost reduction, Staffing efficiencies, Material flow and storage. Show less

    • Falke Eurosocks

      Dec 2007 - Sept 2009
      Demand Analyst & Account Management

      Provide information, analysis and recommendations to managers to drive planning decisions during all phases of seasonal product creation with respect to product supply chain and logistics. Provide information to production planning and cross-functional team members to influence category line production planning.Analyze product and production trends to develop seasonal demand forecasts and long range plans per key account.Develop detailed style demand and inventory plans that meet seasonal key account production targets.Manage existing inventory to optimal levels. Determine style forecasts based on merchandising assortment plans, historical trends with inventory profitability goals and marketing initiatives. Account Management of specialised export range. Show less

    • HomeChoice

      Sept 2009 - Nov 2011
      Core Business Strategist: Marketing

      Analyse, forecast and manage sales on a daily, weekly and monthly basis across the business.Forecast and manage the core business proportion of the marketing advertising budget. Ensure that marketing, merchandise and credit strategies are aligned with the business’ strategy. Develop and work on marketing strategies for retaining existing customers and reactivating lapsed or dormant customers.Conceptualise and implement tests to better understand consumer behaviour and buying patterns (targeting, offer, price, creative and product).Mentoring, training, recruiting of marketing planners and day to day guidance on campaign management. Show less

    • New Clicks South Africa

      Nov 2011 - Jun 2016
      Data Analytics & Campaign Manager: ClubCard Marketing

      Management of CRM and BI customer data investigations on an ongoing basis to identify gaps and ensure data of a high quality.Managing and coordinating cash-back mailing data process.Coordinate and oversee analysis of customer to provide valuable insights and ad hoc or automated reporting to various business areas which in turn drive growth strategies.Accountable for managing all supplier relationships relating to detailed brand analysis and campaign requests and identifying campaign opportunities as part of the Customer Marketing Services function (CCMS).Develop campaigns, data mining customer data for targeting and post analytics that will deliver optimal response and return on investment in line with strategic objectives for both suppliers and loyalty program.Provide analytical support to the business on various projects including user acceptance testing (example: Campaign Management System).Mentor team of analysts. Show less

    • DirectAxis

      Jul 2016 - now
      Direct Marketing Manager

      Create and take full responsibility for the development, planning and execution of the 8 Joint Venture Brand’s marketing strategies.Manage and work with selected creative and digital agencies to ensure that the marketing strategy is realized.Develop and motivate plans to realise potential growth & profit arising from analysis for the brand. Facilitate execution of campaigns through SLA’s with channel owners.Develop process to ensure consistent implementation of agreed strategiesEngage with data analysts to understand and size potential markets, identify growth opportunities and improve customer experiences.Create viable market segments through engaging with Research teams regarding application of market and industry trends impacting brand performance.Enable a homogenous customer journey through all contact points and channels. Determine annual budgets, forecasts and manage on a monthly and annual basis from a marketing perspective.Review projected results and costs arising from the implementation of agreed strategies to optimise profit and growth.Continual analysis and evaluation of areas of under-performance and initiation of appropriate actions to ensure goals are met.Review and analyse trends and ensure that the Exco team are aware of any areas of concern or deviation, timeously.Integrate risk management and operations resource optimisation.Manage, coach, provide direction and mentor team of marketing specialists and analysts. Show less

  • Licenses & Certifications

    • Oracle Data Mining 11g

      Oracle