Sydney Hubbard

Experience

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  Creative Artists Agency

  Aug 2016 - Sept 2018

  - Utilized insights from analyzing artist consumption data to inform touring and marketing strategy across agency departments. - Designed and presented comprehensive artist analytics decks, giving over 30 compelling presentations to talent and their teams - Audited artist brand and marketing presence to make recommendations for social media series and one-off posts - Supported CAA talent and the Head of Artist Development by assisting on daily creative and administrative projects, leading to successful project outcomes and artist development. - collaborated on A&R process for CAA clients Show less

  • Artist Development Assistant

    Jan 2017 - Sept 2018

  • Receptionist

    Aug 2016 - Dec 2016
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  Activist Artists Management

  Jan 2018 - Jan 2019

  Activist Artists Management

  - Collaborated with digital agency to design marketing initiatives, driving concert ticket sales and a rise in VIP experience participation; including three consecutive sold-out shows at the Ryman Auditorium. Efficiently managed tour planning, logistics, merchandising, and traditional marketing for two nationwide Ben Rector tours. - Managed career projects for Ben Rector and The Lumineers, ranging across all facets of the music industry. - Developed and managed the inaugural Activist internship program. Show less

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  Miami HEAT

  Dec 2019 - Dec 2020

  Manager, Sponsorship Strategy and Analytics

  - Identified new sponsorship opportunities through comprehensive data analysis, resulting in diversified partnership portfolio and expanded brand exposure. - Pitched suggestions and insights to senior sales executives to increase productivity and sponsorship acquisition.- Monitored sponsorship and sales trends across the NBA and other professional sports leagues.- Measured performance of all Miami Heat sponsorships, resulting in data-driven insights that improved future strategy and maximized partnership value. Show less

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  Cameo

  Apr 2021 - May 2022

  Music Partnerships

  - Acted as main customer service point of contact for inbound talent during onboarding, and across the musical talent roster.- Implemented and monitored daily log of Cameo video offerings for fraudulent activities and technical delivery issues.- Orchestrated creative marketing initiatives across social media and email campaigns for launching new talent, philanthropic initiatives, and short-term talent engagements. - Enhanced strategic musical talent offerings on Cameo platform by surpassing acquisition quotas, resulting in increased engagement and revenue. - Collaborated with brand loyalists and influencers to drive a significant increase in referrals, resulting in a boost in program participant numbers and brand loyalty. Show less

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  Xposure Music

  May 2022 - Jul 2024

  Music Industry Partnerships and A&R

  - Created community guidelines, instructions, and FAQ repository for music industry partners and artists, resulting in 90%+ fulfillment rate and a notable decrease in user roadblocks. - Managed customer experience across email, social media, the Xposure website, and mobile texting (OpenPhone), cultivating customer loyalty and recurring purchases among 80% of users.- Built NPS surveys and leveraged results to inform platform UX design and customer communications.- Led the seamless design and implementation of content, social media, brand, and SEO strategy, elevating brand reputation and awareness. - Boosted featured executive bookings by 10% through a successful digital music industry interview and workshop series, enhancing online presence and driving brand awareness. - Secured partnerships with over 100 top music industry professionals within 3 months, elevating site credibility and industry recognition. - Executed digital influencer and referral programs, leading to a rise in users and an expanded customer base. Show less

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  Spot Pet Insurance

  Aug 2024 - now

  CRM Manager

  - Leads the development and implementation of data-driven strategies to increase customer acquisition and retention.- Ensures all communication aligns with brand voice and provides value to customers.- Utilizes CRM system to enhance customer relationships across email, SMS, and social media.- Creates, and effectively communicates, project proposals and plans for team members.- Develops and spearheads community-building to encourage customer interaction.- Collaborates closely with engineering, marketing, sales, compliance, and customer service to align engagement strategies. Show less