Huan Wu

Experience

• 

  United Technologies

  Mar 2016 - Jan 2017

  Coporate communications Intern

  1) Content/message development, draft articles/ messages for company intranet, quarterly newsletter, wins flash, President's message, etc.2) CSR management, including collecting and consolidating 2016 CSR YTD expenses and 2017 CSR Budget to submit to WHQ for review; Drive RHQ annual Green Shoots event with local school, work with vendors on standard materials production, prepare monthly Newsletter afterwards; Help the organization apply and win 2016 ACSSA CSR awards for community development;3) Budget/Reports: quarterly purchase requests from four sub-regions (China, India, HMTG, SEA); monthly actuals and forecast; 90-day activity calendar Show less

• 

  Groupe Pierre & Vacances - Center Parcs

  Jan 2017 - Dec 2020

  Brand Manager

  1) Social Media Management: content creation for all the Group's social media accounts in China including Wechat, Sina Weibo, Zhihu & Toutiao etc.2) Digital Marketing Management: led the A-Z launch of China website and follow up SEO; daily website administration management, online awareness building. 3) Agency Management: draft briefs, coordinate with agencies to create marketing materials; vendor pool building, and payments follow up.4) Assisting communication and PR strategy implement which includes but not limits to media coverage, public relation management and branding5) Benchmark of consumer insights in holiday and leisure markets in China.6) Designer pool and vendor pool creation and management: online search and preliminary contact with design agencies and suppliers for resort development; organize meetings and build designer pool and list for future project use. Show less

• 

  The Sukhothai Hotels & Resorts

  Dec 2020 - Jul 2021

  Digital Marketing Manager

  1) Social media management, including daily operation oand content development for WeChat, Weibo, RED, Instagram2) Ecommerce: - WeChat eshop management, products listing based on operation, data analysis to improve performance; - Dianping all outlets management - Explore new channels like Tik Tok listing and WeChat group buying to promote hotel's F&B offerings3) SEM: Baidu SEM and Google Analytics4) SEO: website management

• 

  Christofle

  Jul 2021 - now

  1) Social media management: reviewed the brand digital landscape and created SOP for each platform, improved formatting and readability for WeChat, Weibo, and RED; created compelling content and engaging format to increase organic traffic, increase views per article on WeChat by 40% and average engagement per post on RED by 100%; set up new channels like WeChat Video Channel, Douyin, Instagram and Facebook to target different audience group; 3) for ads placement, executed A/B testing to identify the best-performing type of assets, timing, and geography and apply best practices to later on actions, successfully decreased the CPA (cost per acquisition) on WeChat by 75% from RMB20+ to RMB 5 per follower; 2) KOL management: KOL database management and regular seeding; revised KOL/KOC placement strategy for 2022 Q1 product launch to maximize synergy and leverage content to recruit followers on owned media4) PR: media relations management and press release; enrich the media database, bring new categories of media like lifestyle media to the database and enlarge brand exposure on these platforms5) Local content factory: organize the production of local creative content like graphic visuals, prepare shooting brief, organize logistics of shooting products, direct on-site shooting, and oversee the final retouch of the assets; successfully delivered quality local content for brand collaboration, local festivals like MAF, Qixi and CNY. Show less

  • Digital Marketing and Communications Manager

    Sept 2022 - now

  • Assistant Digital Marketing Manager

    Jul 2021 - Aug 2022