Srinivasa Reddy

Experience

• 

  Etv News

  May 2001 - May 2004

  Technical Assistant – Gr-III
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  ZEE News

  May 2004 - Jun 2006

  Engineer – Technical
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  Loksabha Television

  Jan 2006 - Nov 2007

  Broadcast Engineer

  Key responsibilities taken for implementing full HD installation along with Robotic cameras with EVS server & automation for LSTV (Lok Sabha - Parliament of India).

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  News24

  Nov 2007 - Aug 2008

  Technical Manager

  Responsible for Engineering & Operations of PCR, MCR, Servers etc..

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  TEN Sports,Dubai

  Aug 2008 - Jan 2009

  Technical Controller

  Responsible for Operations of PCRs, MCRs for smooth running.

• 

  TV5 News Netwok

  Jan 2009 - May 2011

  Assistant Manager – Technical
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  ET Now

  Jun 2011 - Dec 2011

  Manager – Broadcast Engineering
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  Tv5 Shreya Broadcasting Pvt Ltd

  Jan 2012 - now

  • Orchestrated seamless launch of Hindu Dharmam channel from inception to satellite, upgrading Play out automation and graphics systems while maintaining uninterrupted operations.• Led prestigious projects in multiple locations, managing end-to-end workflows, equipment procurement, and integration for optimal user experience.• Spearheaded implementation and enhancement of digital asset management systems, ensuring seamless design, testing, and deployment.• Collaborated cross-functionally with stakeholders and vendors to establish efficient processes and workflows, optimizing application utilization.• Managed enterprise-level metadata models supporting diverse business units, ensuring scalability and adaptability to evolving needs.• Developed strategies for legacy content ingest/migration, standardizing archival codecs and formats to streamline operations.• Pioneered integration strategies for channel playout automations, while future-proofing systems and expanding into new media platforms.➤ Specialties: Play out automation, Graphics systems, End-to-end workflows, Equipment procurement, Digital asset management, Cross-functional collaboration, Metadata models, Legacy content ingest, Integration strategies, Media platforms expansion Show less

  • Head of Technical Department

    Nov 2024 - now

  • Manager – Technical & Broadcast – IT Engineering

    Jan 2012 - Dec 2024