Titu Nandi

Experience

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  Drivex IT

  Jan 2017 - Jun 2017

  Web Marketing & SEO Specialist

  Responsibilities:• Optimized on-site content for maximum visibility and ranking in the major search engine; this includes HTML, site structure, as well as page layout and navigation consideration.• Controlled Naming conventions and linking conventions of web pages, images, and multimedia files.• In-bound link development from relevant sites and directories.• Performed information gathering services including technical website analysis, Competitive/keyword research, and link analysis.• Managed and implemented online advertising campaigns.• Identified and implement innovative SEO Strategies.• Completed content maintenance and updates.• Established site features/functionality.• Made banners and online advertising campaigns.• Did quality assurance testing on new websites. Show less

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  LeCode

  Jul 2017 - Dec 2017

  Technical SEO Specialist

  Position Overview:As a Technical SEO Specialist I reviewed and analyzed client websites and blogs in preparation of detailed SEO and SEM strategy reports. Improved organic search results and pay per click (PPC) campaigns through research and identification of profitable keywords. Created original SEO content and implemented semantic HTML for client websites.Responsibilities:• Determined KPIs for each recommendation, forecast impact, create case studies.• Have working knowledge in HTML, JavaScript, and other programming languages.• SEO performance reporting and dashboards.• Perform on and off page technical SEO audits and present recommendations to site owners.• Create all support all 301 redirect implementations.• Perform full SEO site audits and analysis (technical, analytics, content, social, etc.).Key Achievements:• Reduced a client's interior design blog bounce rate from 42% to 11%.• Improved rankings from page 3 to top 5 for 10+ high competition keywords in the interior design niche. Show less

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  SEOnext

  Jan 2018 - Sept 2018

  SEO Analyst

  As a SEO Analyst I experienced at leveraging the power of social media networks to boost brand loyalty and visibility. Able to handler blogs, online communities, and social media platforms and create highly-targeted web content that drives inbound traffic. Decisive and independent thinker with superb judgement and creative insights.Responsibilities:• Draught and implemented company SEO plans and created road maps for accomplishments.• Monitored effectiveness of SEO and marketing programs in terms of traffic.• Optimize keyword use and effectiveness.• Troubleshoot poor rankings and develop improvement strategies.• Utilize keyword research tools to track progress and performance.• Prepared comprehensive strategy updates, reports, forecasts.• Created presentations to convey strategies, results, and goals to both internal and external stakeholders.• Created 20+ SEO campaigns for websites with complex media and big structures.• Took Average CTR for 20 transactional keywords from 20% to 34%.• Prepared Informational and reader-friendly reports.• Stayed up-to-date with the newest SEO guidelines and trends. Show less

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  Orange Business

  Sept 2019 - Dec 2019

  Digital Marketing Manager

  Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs builds, and maintains our social media presence.Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Successfully increased website traffic by 50% through strategic SEO optimization and targeted content marketing campaigns, improving organic search rankings and visibility.It led to the implementation of a social media advertising campaign that achieved a 200% revenue boost and customer acquisition within three months.Implemented a comprehensive email marketing automation system, resulting in a 30% increase in open rates and a 20% higher click-through rate, driving customer engagement and nurturing leads throughout the sales funnel.It developed and executed a successful influencer marketing campaign, resulting in a 150% increase in brand reach and a 20% growth in customer engagement, effectively expanding brand awareness and driving user-generated content. Show less

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  Lancer Academy

  Jan 2020 - Oct 2020

  Search Engine Optimization Specialist

  Coordinated with developer’s account executive marketing professional client organizations and management people. Managed campaign expenses to ensure loyalty to budget and approximating costs to avoid disagreement resolution.Advanced link building strategies to improve SEO positions for targeted keywords; analyze and recommend website architecture changes.Responsibilities:• Developed performance metrics and reported for ROI on designated web properties and recommends areas of improvement to marketing management.• Builds, develops and maintains effective business relationships with University client(s) and marketing partners.• Ensures defined brand strategy is constantly applied during development of web properties. • Well-defined knowledge base in sales, marketing and business development concepts.• Managed web projects from start to finish, with designated University partners.• Collaborates with other departments, including IT, to ensure that web projects are executed to their full potential, within deadline.• Demonstrated knowledge of AP writing style. Show less

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  ACI Logistics Limited

  Jan 2021 - Sept 2023

  Digital Merchandising - ECOM

  At ACI Logistics Limited, a leading name in retail and e-commerce, I spearheaded our digital merchandising transformation, seamlessly blending technology and retail strategy to enhance customer engagement and drive growth. My innovative approach focused on data-driven insights, strategic product positioning, and a superior online experience, positioning ACI Logistics as a digital leader in a highly competitive market.Core Responsibilities:Strategic Digital Merchandising Development: Pioneered a comprehensive digital merchandising strategy leveraging data analytics to boost product visibility, improve conversion rates, and elevate customer satisfaction across platforms.Product Information Management (PIM): Streamlined product data across online channels, ensuring accuracy, consistency, and SEO optimization, which significantly enhanced product discoverability.Customer Experience Optimization: Conducted A/B testing and collaborated closely with UX/UI teams, refining site navigation to decrease bounce rates and increase dwell time.Omnichannel Merchandising: Synchronized online and offline strategies to ensure consistency in promotions, pricing, and inventory across all touchpoints.Transformative Results and Impact:Before this transformation, ACI Logistics had limited digital reach, with inconsistencies in product presentation and an online experience that struggled to meet customer expectations. After implementing these targeted merchandising enhancements, the company achieved remarkable results:30% Increase in Conversion Rates: Optimized product placements and personalized recommendations drove more frequent purchases.25% Reduction in Bounce Rates: Improved site navigation and relevant product visibility kept customers engaged longer.Enhanced Customer Satisfaction and Loyalty: The data-informed personalization efforts not only enriched the shopping experience but also boosted customer loyalty and long-term value. Show less

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  NEXTFOT

  Dec 2022 - now

  Strategic Co-Founder | SEO & Market Insights Analyst

  • Increased sales by 20% through targeting a new market segment.• Increased customer loyalty by 15% through product enhancements based on survey insights.• Gained a competitive advantage and increased market share by 5% through a new product positioning strategy.• Increased revenue by 30% through the successful launch of a new product line informed by market research insights.