
Nicole Andersson
Manager

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About me
Manager, Communications at LAFC
Education

University of Southern California
2018 - 2020Bachelor's degree CommunicationActivities and Societies: USC Women's Club Soccer Magna Cum Laude

University of Southern California
2020 - 2021Master's degree Public Relations and AdvertisingSumma Cum Laude

Santa Monica College
2016 - 2018Communication and Media StudiesActivities and Societies: Student Athlete Student Athlete - Women's Soccer (Team Captain)Transferred to USC with 4.0 GPA
Experience

Brandy Melville
Oct 2015 - Feb 2016Manager• Managed and supervised 30+ employees and created bi-weekly schedules. • Performed basic HR duties such as recruiting and hiring.• Assisted with new hire onboarding paperwork.

AllSaints
Sept 2016 - Sept 2017Sales Floor Associate• Consistently led the sales team, reaching and exceeding company targets. • Assisted with the processing and tracking of inventory.• Established and nurtured relationships with returning customers to maximize sales.

Mad Decent
Feb 2019 - May 2019Marketing & Publicity Intern• Performed press sweeps, pre-pitching, and drafted press releases. • Assisted with building paid campaigns across all relevant social and digital channels. • Developed physical sales sheets and pitched key influencers for new merchandise release.• Conceptualized and created newsletters in Mailchimp.

Wynne Communications Inc.
May 2019 - Jul 2021• Led PR efforts on four accounts.• Demonstrated deep understanding of all clients to ensure effective pitching strategies.• Performed thorough market research to effectively communicate value proposition.• Produced annual public relations networking events MED-PR, BAM and Broadcast-U.• Proven success securing client coverage in multiple outlets including KTLA Morning News. • Researched journalists and media outlets, and created press lists in MuckRack. • Drafted pitches and secured press hits for clients including the Blu Room and Kona Coffee.• Recruited prestigious journalists to speak at company’s annual networking conferences.• Coordinated networking event schedules from start to finish.
Account Executive
Feb 2021 - Jul 2021Assistant Account Executive
May 2019 - Feb 2021

FOX Sports
Sept 2019 - Apr 2020Media Relations Intern• Tracked and compiled all WWE and Super Bowl LIV media coverage.• Successfully pitched and secured coverage for Mark Cuban & Shaq on Fair Game.• Drafted on-air talent biographies for Fox Sports PressPass. • Created graphics to promote leagues and events such as MLS, NFL, XFL & Super Bowl LIV.• Assisted with the launch of WWE Friday Night Smackdown on Fox.• Helped coordinate and oversee Tyson Fury vs Deontay Wilder press conference.• Utilized Excel, PowerPoint and Adobe Photoshop daily. Show less
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Los Angeles Football Club (LAFC)
Mar 2020 - now• Spearheaded the launch of the club’s first-ever Special Olympics Unified Team.• Planned and executed community events and initiatives that aligned with club pillars and mission.• Formed and maintained strategic relationships with nonprofits and community partners.• Identified and executed community impact opportunities for partner inclusion and fulfillment.• Wrote community event briefs, recaps, social and website copy, PA scripts, and more.• Managed all player appearance requests for LAFC2 and assisted with first-team requests.Additional commitments:• Managed LAFC2 social media channels (Instagram + Twitter)• Grew Instagram following from 0 to 12K in two seasons• Match day graphics (Photoshop): Tune in, Starting XI, HT + FT• Created sizzle reels (Adobe Premiere Pro) Show less
Manager, Communications
Jan 2025 - nowManager, Community Relations
Jan 2024 - Jan 2025Coordinator, Community Relations
Feb 2022 - Jan 2024Game Night Staff
Mar 2020 - Feb 2022
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United Premier Soccer League (UPSL)
Nov 2020 - May 2021Communications & Operations Manager• Collaborated with former USMNT player Paul Caligiuri to build the UPSL Women Division.• Recruited women's soccer teams nationwide via email, social media and cold calling. • Assisted with administration and overall management of UPSL Women.• Managed all UPSL Women social channels including Instagram, Twitter and Facebook.• Assisted with the social media and marketing efforts of UPSL Men's Divisions as needed.• Performed basic accounting duties such as administering invoices through QuickBooks. Show less

The Influencer Marketing Factory - Influencer Marketing Agency
Jul 2021 - Aug 2022Junior Campaign Manager• Strategically sourced influencers for TikTok, YouTube and Instagram campaigns.• Performed content moderation to ensure brand safety was met for every participating influencer.• Influencer outreach including communication with talent managers and legal reps.• Negotiated rate based on budget, followers, audience and engagement.• Negotiated usage and exclusivity rights as well as other contractual obligations.• Provided campaign strategy and guidance to ensure client satisfaction.• Managed entire campaign process including client approvals, contracting and post deadlines. Show less

FOX Sports
Oct 2021 - Feb 2022Executive Assistant, Talent Relations & Strategy and Analytics• Provided administrative support for two high-level executives.• Managed calendars and busy schedules, scheduling meetings across several time zones. • Coordinated travel arrangements and created monthly expense reports.• Prepared daily summaries of lengthy internal reports.• Maintained internal talent databases containing highly confidential information.• Assisted with talent gifting.
Licenses & Certifications
- View certificate

Learning Adobe Spark
LinkedInJan 2020 - View certificate

Marketing Communications
LinkedInJan 2021 
NYU Fundamentals of Global Sports Management Certificate
New York UniversityJan 2021- View certificate

Social Media Marketing: Strategy and Optimization
LinkedInJan 2021 - View certificate

Learning Web Analytics
LinkedInJan 2020 
Adobe Certified Associate (ACA)
University of Southern CaliforniaJan 2019
Languages
- enEnglish
- swSwedish
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