JESSICA BARONI

Experience

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  Coty inc

  Nov 2011 - Nov 2011

  In company training

  CRM Analysis Sales Analysis Advertising Campaign Planning for Joop.

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  Università Bocconi

  Feb 2012 - Jun 2012

  Research Fellow for EntER center of research

  Project " Italian Small And Medium Enterprise Observatory"; Database Management and Analysis Earnings and Financial Analysis; Online Surveys Drafting and Analysis; Interviews to entrepreneurs involved in the projects; Reasearch Report and Business Case drafting.

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  Class Editori

  Sept 2012 - Mar 2013

  Assistant Product Manager

  Advertising campaign drafting for Classeditori's Magazines, Website Management www.iltagliamare.it, Web performance Analysis Social Media Management (Facebook, Twitter) , Folder drafting for ClassPi media center Sell in - sell out Analysis , Competitor Analysis, Pagination of, Classeditori's Magazines.

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  Coty Inc

  Apr 2013 - Apr 2013

  Sales and Marketing Assistant Internship

  Product lauch drafting, Sell in Sell out analysis, Drugs and Perfumeries Display Analysis.

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  LUISAVIAROMA.COM

  May 2013 - Jan 2014

  Marketing and Communication Manager

  Market and competitive analysis, CRM, advertising campaign management, social media management, events organization (Firenze4ever, Cycle4charity), PR and Press on/offline, special project management.

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  Italist.com

  Feb 2014 - Jul 2014

  E-commerce and Digital Marketing Manager

  Team management and project monitoring. Market and competitive analysis, website restyle and release, CRM, affiliation management, remarketing, SEM/SEO, DEM, implementation of commercial calendars and marketing campaign, Social Media Management, Special Projects, PR on/offline.

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  Il Sole 24 Ore

  Jul 2014 - Jan 2018

  Product Manager Magazines Fashion Luxury e Lifestyle

  As PM Magazines, I was responsible for developing products, identifying new potential launches and improving the existing ones, and for managing projects from planning through execution stages, including financial management steps. Moreover, I was the link between B2B and B2C clients and between the Editorial and the Advertising Department. Main tasks:-Market Research: determining customers' needs and desires by working on research and market analysis-Product Enhancement: recommending the scope of present and future products by reviewing specifications and requirements, by facilitating inventory turnover and product availability, by reviewing and adjusting inventory levels and production schedules-Business Development: appraising new product ideas bringing them to market by analyzing requirements and development programs; preparing business plans and analyses to decide whether to invest and coordinating the several departments involved. Drafting of short-term and long-term forecasts, special reports and analyses-Market Analysis: assessing market competition by comparing company's products to competitors'-Pricing and Cost Management: determining product pricing using market research data and reviewing production and sales costs in order to increase margin and product market share working with sales to develop product sales strategies-Branding and Communication: following product line communications ON-OFFLINE by defining product marketing communication objectives and guidelines and by preserving the brand identity of each product, press releases-Events Management: coordination of all the stakeholders involved, (launches, press conferences, charity events, exhibitions)- Press and Editorial coordinationHOW TO SPEND IT - IL - 24 HOURS - MODA24 - STUDIO - UNDICI Show less

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  Young Women Network

  Apr 2017 - Jun 2019

  Social Media Volunteer

  I curated, as a volunteer, the social media profile of Young Women Network, a non-profit association focussed on young women empowerment.

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  Lampoon Publishing House Srl

  Sept 2018 - May 2019

  Digital Marketing Manager

  As Marketing Manager, I was responsible for the development of print/digital products with related financial management, budgeting and business planning activities.-Digital Marketing: restyle and release of Lampoon.it, marketing budget definition and management (SEM/SEO), social media and community management, coordination of external tech agencies-Communication and Branded Contents: ABL /BTL communication projects for luxury brands (House Organ management, Coffee-Table book, adv campaigns, videos, social contents, Art-Instagrammer and influencers)-Events Management: coordination of all the stakeholders involved, talent management, (Stock lampoon LG Signature, Jessica Fellowes for Marras) -Distribution: development and optimization of magazine distribution, POS promotional activities, subscription campaign Show less

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  Biffi Boutique S.p.a

  May 2019 - May 2022

  E-commerce and Digital Marketing Manager

  As Marketing Manager, I was responsible for the development of biffi.com strategies and for the Digital Transformation of the company. Main activities:-Digital Transformation:development and release of a full in-house e-commerce with potential growth of +400% YoY, restyle and migration on Magento platform, user experience analysis and review over all the user touchpoints, digital analytics and tracking implementation, google tag manager setting, coordination of external tech agencies-Digital Marketing: SEM and SEO budget definition and management(main channels:Google ads, Meta(fb-ig), Stylight, Drezzy, Shopalike), Affiliation management (Rakuten, CJ, Lyst, Shopstyle, Reward Style), definition and implementation of Commercial Calendars and Marketing Campaigns, Dem, Co-marketing collaboration, performance and KPI monitoring and setting, lead nurturing and actions focus on decrease conversion times, increase acquisition through retargeting actions, coordination of external performance agency-E-commerce Management: sell through and Mark up analysis, catalog and brand analysis to improve performance and stock rotation, OTB in support of buying team, WW competition analysis-CRM: customer base analysis and profiling, implementation of actions targeted to increase loyalty and LTV, top customers actions, cluster management, main tool Hubspot-Business internationalization: expansion in European, American and Asian B2C markets-Project Management: development and release of a full in-house e-commerce, external logistics outsourcing, integration of logistics couriers-Educational: spreading of Digital and Changing Culture within the firm Show less