
Ashleigh Brand

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About me
Ensuring Australia is the most socially and culturally inclusive country in the world, where everyone feels a deep sense of belonging and desire to contribute.
Education

The Coaching Institute
-Certificate Advanced Pracitioner of Coaching
Perth College
1989 - 1993Senior School

Central Institute of Technology
2016 - 2017Certificate IV in Training and Assessment - ongoing Training and Assessment
Curtin University
1995 - 1998Bachelor's Degree Bachelor of Commerce (Marketing and Public Relations) Graduation with distinctionMaster of Leadership and Management

Curtin University of Technology
2003 - 2005Master’s Degree Master of Leadership and Management MasterBachelor of Commerce (Marketing and Public Relations) with Distinction
Experience

King Edward Memorial Hospital
Dec 1997 - Feb 2000• Evaluated the flow of information and data into the Chief Executive’s Office, focusing on electronic and hard-copy files.• Analyzed work processes and developed recommendations on how to improve these practices.• Developed and designed record-keeping process. • Hired and managed consultants to implement Electronic Document Management System/EDMS (Hummingbird).• Prepared reports as directed for the Chief Executive Officer. • Designed, wrote and edited publications including staff newsletter and annual reports. • Liaised with State and national media including print and broadcast. • Organized special events, launches, staff awards and staff functions.• Designed communications strategies to communicate with staff.• Conducted an organizational self assessment analysis according the Australian Quality Council.
Executive Services Project Officer
Jun 1999 - Feb 2000Marketing Public Relations Officer
Dec 1997 - Jun 1999

Michael de Kretser Consultants – Singapore
Feb 2000 - Jul 2000Account Manager – Communications• Provided a full range of public relations and communication activities to three multinational clients. • Services included undertaking: regional and local (Singapore based) media relations; events management; advertising (development of concept, copy writing, managing the design, production and placement of material); exhibition management; issues management; sponsorship management; function coordination, and strategic communications consultancy.• Managed each project. • Prepared regular status reports and briefings for clients. Show less

Department of Commerce and Trade/Industry and Technology
Dec 2000 - Jan 2003Project Officer/ Project Coordinator• Assisted in the development and implementation of strategic and operational issues relating to the organization’s development, including: strategic planning; cultural change; internal communications; coordination of whole of departmental activities; and, reporting.• Assistant the Project Manager in the design of Guidelines for Government Internet Developers in how to design best practice websites. This included usability and accessibility guidelines. Liaised with technology developers to ensure the technologies advocated were appropriate. • Researched and investigated Government policy, issues and cases relating to information technology.• Assisted the IT Manager and Systems Analysts in the redesign of the intranet.• Worked with stakeholders to design and implement HR and IT policies.• Designed and administrated a staff survey collecting staff perceptions and feedback on communication methods employed by the Department, in particular the use of new technology. • Designed processes with the objective to transfer them into electronic-based online processes. Show less

Department of the Premier and Cabinet of WA
Jan 2003 - Sept 2003Project Officer, Office of e-Government (IT)• Assisted in the development and implementation of electronic-government and information technology policies, standards and guidelines across the Public Sector.• Assisted in the management and development of Office’s work plan. This required managing schedules and ensuring deadlines were met, chasing up staff when required.

Rottnest Island Authority
Sept 2003 - Feb 2004Communications and Marketing Manager• Oversaw and provided leadership in event management, promotional strategies, publication, website and sign development.• Developed communication strategies for internal and external stakeholders.• Developed media strategies to promote events and respond appropriately to high profile and contentious issues. These media events are time critical of deadline focused.• Managed a team of three staff. This included recruitment, performance management and daily management activities.• Prepared weekly and monthly reports for the Chief Executive Officer. Show less

Department of the Premier and Cabinet of WA
Feb 2004 - Dec 2006Worked with the Project Manager, IT Developers, HR Functional Specialist and Finance Specialist to plan, design and implement an Oracle ERP solution with the objectives of improving efficiency, achieving significant cost savings and process improvement. • Developed and implemented communication change programs winning staff support for projects.• Project managed all aspect of the change and communication components of project. • Re-engineered Human Resource and Finance branches business processes/workflow.• Developed and delivered staff training programs to 300+ staff. Training was focused on new processes and new interfaces. • Accomplished at engaging and winning the support and commitment of executives to implement new technology solutions through the utilisation of excellent communication skills.• Assisted the Project Manager in the project management of day-to-day activities including:• Updating the project plan using Microsoft Project.• Managing the project Risk Log.• Following-up with project team members to ensure that their deliverables were on schedule.• Managing Change and Communication Budget.• Supervised the Change and Communication contractors working on the project, authorizing and signing off time-sheets, responded to HR issues.• Prepared all agendas, briefing papers and minutes for monthly Project Steering Committee meetings (Chaired meetings when Project Sponsor and Project Manager were unable to attend). Show less • Provided advice to Ministers and Government agencies on the preparation of IT policies, standards and guidelines.• Assisted the Project Manager responsible for implementing a whole of Government enterprise architecture project across the State of Western Australia. This role required me to manage the project schedule, develop the appropriate governance (steering committee) structure, liaise with stakeholders to communicate the concept, report regularly to Project Executive.• Contributed to the development and coordination of e-government related strategy, policy, legislation, standards and guidelines.• Project managed the development of an e-Government strategy document aimed at improving citizens’ participation in Government decision making through the use of emerging technologies.• Undertook research, analysis and evaluation of input to IT/e-government initiatives developed across the whole-of-Government of Western Australia.• Represented the State of Western Australia on national steering committee groups. Show less
Change and Communication Manager
Dec 2005 - Dec 2006Senior Project Officer, Office of e-Government
Feb 2004 - Dec 2005

University of Western Australia
Jan 2008 - Jun 2008Information Architect• Project managed the UWA Business School and the Institute of Advanced Studies websites migration to content management system (Matrix).

Transition time
Jun 2008 - Jun 2015Project Leader• Leadership coaching. • Offering strategic and operational website management.• Strategic communications planning, in particular as it relates to web presence.• Business analysis and process engineering, including workflow development. • Change management project management.Clients include• University of Western Australia (UWA) Faculty of Education www.education.uwa.edu.au/ • University of Western Australia (UWA) Centre of Excellence Natural Resources Management • University of Western Australia (UWA) Campus Management• Australian Research Council History of Emotions http://www.historyofemotions.org.au/ • UWA Campus Development http://www.uwa.edu.au/campusdevelopment • Currie Hall/ University Hall http://www.unihall.uwa.edu.au/ • UniPrint http://www.uniprint.uwa.edu.au/• UWA School of Animal Biology http://www.animals.uwa.edu.au/• UWA Academic Staff Association Show less

The Mummy Coach
Aug 2014 - Mar 2017Director & Co-founderEmpowering the woman within through:* Leadership coaching* Gender equity consulting* Employee engagement* Communications and change* Training and workshops* Executive and Career Progression Coaching

Diversifly
Jun 2016 - Mar 2017Facilitator, Coach and TrainerCo-program design, develop and facilitate a number of successful women in leadership programs. The objective is improve the diversity of the senior management in the organisation.http://www.diversifly.com.au/workshops/
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Institute of Public Administration Australia WA (IPAA WA)
Aug 2016 - Oct 2017Professional Development Manager• Identified and developed new training programs to meet demand and reflect market trends. • Collaborated and worked with external facilitators to add new training programs to the annual training program.• Developed and managed complex strategic relationships with training consultants, and facilitators with the objective to grow IPAA training offerings in a volatile and competitive market.• Designed, developed and wrote organisational development proposals for clients. • Project manage the IPAA professional development program including scheduling and reporting.• Engaged with clients prior to, during and after program delivery to ensure the client’s needs and expectations were met and exceeded. • Evaluated the success and impact of training programs.• Led, managed, mentored and supervised training team staff.• Process re-engineered and managed delivering of the in-agency training processes. Show less

Kaleidoscope Initiative
Oct 2017 - Sept 2022Project and Team Leader● Responsible for establishing the Kaleidoscope Initiative (KI) from a concept to an award winning, nationally recognised, powerful and influential work unit that is making real and life changing impact to newcomers (migrants and refugees) and to business and corporations across WA.● Working with community cultural organisations, community service providers and business groups to co-design and develop employment related initiatives that are evaluated and have positive impact and significant outcomes for participants.● Formed a strategic alliance with Diversity Council Australia to design, deliver and facilitate a training program to assist organisations become diverse and inclusive employers.● Leading the multi-faceted/across numerous organisations team responsible for and implementing the award winning Kaleidoscope Initiative, Job readiness training program and Kaleidoscope Mentoring Program (KMP).● Manage and lead the KMP that:○ has been successful in assisting 80% of 234 (to date) skilled migrants participants to WA to find roles in their industry within 3-6 months of completing the program.○ has recruited more than 350 volunteer mentors from 152 different organisations; 97% of which are highly satisfied/satisfied in the program and have developed real leadership skills and found it highly rewarding to share their knowledge and experience with newcomers.● Developed grant applications and won grants valued at more than $1.2 million, responsible for the management of grant outcomes including compliance with contracted reporting requirements and acquittal of grants.● Represents KI and the City of Stirling in community and business industry forums, attends meetings and undertakes presentations as required, inc presenting at international conferences.● Prepare budgets, budget reviews, performance reports, correspondence, business development and marketing collateral and Council submissions as required to meet external and internal reporting requirements. Show less

Auspire - Australia Day Council WA
Sept 2022 - nowGeneral Manager - Programs and AwardsAuspire's purpose is to inspire active citizenship for an engaged and connected Australia. We aim to help unite all Australians and encourage participation in the community, which builds resilience and strength in our society.Objectives - To champion respect for difference and coming together.- To recognise inspiring role models that make a positive contribution in advancing public welfare- To support contribution and participation of engaged communities.- To promote inclusive values.- To encourage reflection on our history and our diverse heritage.Our mission is to recognise and celebrate Australia’s engaged community and build pathways throughawards programs, events and capacity building training for social and cultural inclusion.My role is to lead and implement a range of national and Western Australian based community recognition and alumni engagement programs and awards that builds a sense of belonging and inspires others to lead and innovate.These programs include:Australian of the Year Awardso Citizen of the Year Awardso Aussie of the Montho Auspire Ambassadorso Awards Alumni Show less
Licenses & Certifications

Certified Practioner of Meta Dynamics
International Coaching Guild and The Coaching Institute
Advanced Practitioner of Coaching
International Coaching Guild and The Coaching InstituteDec 2015
Credentialed Practitioner of Coaching
International Coaching Guild and Coaching InstituteDec 2014.webp)
Capturing Social Outcomes - The Most Significant Change Technique -Training
Institute of Public Administration Australia WA (IPAA WA)Oct 2016.webp)
Contract Management Fundamentals for Government - Participation
Institute of Public Administration Australia WA (IPAA WA)Sept 2017
Curtin Business School ignition-igniting innovation globally
Curtin UniversitySept 2020
Volunteer Experience
Participant in the Oxfam Trailwalker 100km walk and fundraising
Issued by Oxfam on Oct 2014
Associated with Ashleigh BrandSecretary P&C Committee
Issued by North Perth Primary School on May 2016
Associated with Ashleigh BrandParticipant
Issued by Shine a light -cape to cape fundraising on Oct 2016
Associated with Ashleigh Brand
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