Lisa Baker

Experience

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  Rhodes University

  Jan 2006 - Dec 2006

  Human Kinetics and Ergonomics Tutor

  Taught first-year Human Kinetics and Ergonomics students while completing an Honours degree. Organised, conducted, and assessed interactive tutorials covering anatomy, physiology, ergonomics, and biomechanics.

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  African Lakes Corporation

  Feb 2007 - Jun 2007

  Personal Assistant to the CEO of African Lakes Corporation

  I oversaw the smooth closure of our office following the acquisition of Africa Online by Telkom South Africa in 2007, prior to the company’s liquidation. Additionally, I efficiently managed the CEO’s office, handling executive meetings, confidential communication, travel arrangements, document preparation, stakeholder liaison, research tasks, strategic support, and administrative duties for the executive team.

• 

  Loughborough University

  Sept 2007 - Jun 2008

  Campaigner for the Loughborough Alumni Association

  While completing my Masters degree, I contributed to a record-setting team tasked with reaching out to Loughborough Alumni, maintaining university records, and securing donations to support scholarships for disadvantaged students.

• 

  Human Applications

  Jul 2008 - Jan 2013

  Human Factors Consultant and Project Manager

  While working for Human Applications, I managed human-centred design projects for a wide range of clients within the industrial and commercial sectors.

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  DCA Design International

  Feb 2013 - May 2021

  I led global design and user experience projects and managed a talented team of human factors and design researchers at DCA Design International. DCA is one of the world’s leading product design and development consultancies. I worked within a dynamic research team at DCA Design International, which comprised of design researchers, strategists and usability experts. My role at DCA involved providing human factors expertise to various design and development projects across the business for some of the world’s leading brands.

  • Research Leader - Human Factors; Senior Associate

    Jan 2019 - May 2021

  • Associate Senior Human Factors Researcher

    Jan 2017 - Dec 2018

  • Senior Human Factors Researcher

    Feb 2013 - Dec 2016
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  Mima | Certified B Corp™

  May 2021 - now

  As Head of Experience Design and Sustainability, I lead initiatives that blend service design with sustainability to create impactful, human-centred solutions. By applying human factors, design thinking, and sustainable practices, I help organisations reimagine and optimise services for lasting success, whether in passenger services, outdoor spaces, visitor centres, museums, stations, or airports. My work ensures that these services and spaces are not only easy and delightful to use but also inclusive, accessible, and operationally efficient, with a positive impact on the environment. By supporting long-term business goals and the triple bottom line, focusing on people, planet, and profit, I help organisations deliver sustainable value across both public and private sectors. Show less

  • Head of Experience Design and Sustainability

    Sept 2024 - now

  • Associate Head of Experience Design; Sustainability Lead

    Apr 2024 - Sept 2024

  • Principal Consultant

    May 2021 - Mar 2024