Oyelaja Hussein

Experience

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  Promoprint Ventures Limited

  Mar 2015 - Aug 2016

  IT and Social Media Manager

  • Managed the organization's presence on various social media platforms, including profile optimization, accountsetup, and ongoing optimization of profiles, cover photos, bios, and other elements to maximize visibility andengagement.• Executed monthly email newsletter campaigns.• Managed a portfolio of four company websites, including three eCommerce websites and a presence on the JumiaMarketplace.• Managed product listings, descriptions, images, and pricing on eCommerce.• Managed the order fulfillment process, including order processing, packaging, shipping, and tracking, to ensuretimely delivery and customer satisfaction.• Managed customer inquiries, feedback, and complaints via various channels, such as email, chat, and socialmedia, and ensuring high levels of customer satisfaction.• Planned and executed digital marketing campaigns, including email marketing, social media advertising, searchengine optimization (SEO), and pay-per-click (PPC) advertising, to drive traffic and sales.• Analyzed eCommerce metrics and performance data using tools like Google Analytics and generating reports toevaluate the effectiveness of marketing initiatives and identify areas for improvement. Show less

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  Glorby_App

  Nov 2016 - Apr 2017

  Digital Marketing Manager

  • Conducted time to time analytics on the company’s website to identify areas for improvement, such as highbounce rates, then shared this data with web developers for improvement.• Designed and implemented paid advertising campaigns for various social media platforms.• Conducted periodic SEO analysis and in-depth keyword research to enhance the site's search engine ranking.• Developed search ads on Google (SEM) to boost online visibility.• Produced video and graphic content for dissemination across all digital platforms.• Helped users who encountered technical issues or difficulties while navigating the website, troubleshootingproblems, and offering solutions or guidance.• Provided real-time assistance to website visitors through live chat functionality, addressing their inquiries,concerns, and issues promptly Show less

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  KFA Rentals Limited

  Oct 2017 - Apr 2019

  Digital Marketing Consultant
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  The Print Haven By KFA

  Oct 2017 - Nov 2019

  IT & Digital Marketing Manager

  • Managed the organization's presence on various social media platforms, including profile optimization, accountsetup, and ongoing optimization of profiles, cover photos, bios, and other elements to maximize visibility andengagement.• Developed marketing content, including promotional materials and advertisements, for social media.• Enhanced customer engagement through social media.• Developed and distributed promotional and seasonal email newsletters to clients.• Managed the company’s e-commerce websites.• Managed product listings, descriptions, images, and pricing on eCommerce platforms.• Managed the order fulfillment process, including order processing, packaging, shipping, and tracking, to ensuretimely delivery and customer satisfaction.• Managed and Responded to customer inquiries, feedback, and complaints promptly.• Periodically updated the company's website to ensure it remained current. Show less

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  Digital Strategy Marketing Guru

  Feb 2020 - Nov 2020

  Digital Marketing Executive

  • Developed digital marketing strategies for clients.• Executed comprehensive digital marketing campaigns, covering Facebook ad and Google Ads, includingsearch, display, and YouTube, to meet client’s objectives.• Assessed and reported on campaign performance consistently, aligning results with predefined ROI and KeyPerformance Indicators (KPIs).• Crafted high-conversion landing pages to generate leads.• Pioneered innovative growth strategies to maximize clients reach and impact.• Provided weekly performance reports to clients, fostering transparent communication and ongoingcampaignimprovements.• Stayed abreast of evolving digital media trends and technologies to inform strategic decision-making.• Ensured cost-effective utilization of campaign budgets while maintaining a sharp focus on client goals.• Formulated data-driven digital marketing strategies to optimize client’s success. Show less

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  Freelance

  Nov 2020 - May 2021

  • Freelance Digital Marketer & Website Designer

    Nov 2020 - May 2021

  • Freelance Digital Marketer & Website Designer

    Nov 2020 - May 2021
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  Tech Studio Academy

  May 2021 - Dec 2023

  • Managed a small marketing and sales team to develop and execute campaigns that generated over 200%increase in annual revenue.• Developed and implemented digital marketing campaigns, including web, SEO/SEM, email marketing andautomation, social media marketing and management, paid media, search and display advertising• Monitored social media channels for mentions, comments, and messages, and actively engaged with followers,responded to inquiries, addressed concerns in a timely manner, and fostered positive relationships with theaudience.• Collaborated with the Product Design and Software Engineering team to optimize and improve the company’sweb app user experience.• Analyzed and interpreted critical website metrics via Google Analytics to enhance the company’s websiteperformance.• Developed and executed comprehensive email marketing strategies that aligned with the company’s overallmarketing objectives and target audience preferences.• Built and segmented email subscriber lists based on behavioral, and other relevant criteria to personalizemessaging and improve campaign effectiveness.• Researched and identified the most effective paid media channels and platforms to reach the target audience, suchas search engines (e.g., Google Ads), social media networks (e.g., Facebook Ads, Instagram Ads), and displaynetworks.• Generated regular reports on marketing performance metrics which includes social media and other marketingchannels, such as reach, engagement, conversion rates, and ROI, and presenting findings to management toevaluate the effectiveness of social media efforts and inform future strategies Show less Managed a small team of creators that produce high-quality digital contents (videos, pictures, and social mediagraphics), generating more than 1 million reach, 2 million impressions monthly, and anover 500% increase in Instagram followers, which in turn increased the annual revenue generated to over 200%.• Developed and executed a comprehensive content strategy that aligned with the company's goals and brand.• Efficiently oversaw the company’s social media accounts, resulting in over 500% growth in followers on thecompany’s Instagram account.• Developed a system to track and monitor all marketing data such as leads generated, customer journey, andconversion rates. Show less

  • Marketing Manager

    Jan 2023 - Dec 2023

  • Content Creator

    May 2021 - Jan 2023