
Krutarth Amin
Summer Intern

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About me
Category Marketing @Croma | SIBM Pune '20
Education

Symbiosis Institute of Business Management, Pune
2018 - 2020Master of Business Administration - MBA Innovation and EntrepreneurshipActivities and Societies: Interim Member: 1. Aspirant Relations Team (ART): || iAspire 2019 || Advent || 2. Senior Member: Co-Curricular Team || Digital Creatives || Cultural Events || Transcend 2019-20 The experience with SIBM Pune equips me with a holistic view of a Business by understanding Design Thinking, Intrapreneurship, and Lean Businesses along with the Academics.My area of research includes:-Home Makers Helpers: Helpers for the Helping Hands-Indian Music Industry -Smart HelmetsCo-Curricular and Sports Highlights:- Represented SIBM Pune at SIU Event (Aarambh)- Social Responsibility Internship (Women Empowerment Corporation)- Member of playing… Show more The experience with SIBM Pune equips me with a holistic view of a Business by understanding Design Thinking, Intrapreneurship, and Lean Businesses along with the Academics.My area of research includes:-Home Makers Helpers: Helpers for the Helping Hands-Indian Music Industry -Smart HelmetsCo-Curricular and Sports Highlights:- Represented SIBM Pune at SIU Event (Aarambh)- Social Responsibility Internship (Women Empowerment Corporation)- Member of playing 11: Devils of Symbiosis Premium League (SPL) Show less

Gujarat University
2014 - 2017BSc (Computer Application & Information Technology) Computer ScienceThis opportunity honed my Raw Technical skills, which helped me execute advance projects, website development, and dynamic coding.Apart from academics, I was actively involved in the annual festival of KSSBMSome of my key achievements are:- Advance Student Management System-Magic Tune (Intranet)- Best Band (Winners) Performance during Melange 2017- Runners-up for the IT Drama Competition during Technomantra 2015
Experience

OYO
Apr 2019 - Jun 2019Summer InternPrimary responsibility involved converting unbranded hotels to OYO hotels in Ahmedabad and nearby areas || Cold Calling || Opportunity Generation || OYO Pallete Conversion The secondary responsibility involved field visits with the Transformation Team to ideate and execute standardization at unbranded hotels. Administrative tasks: GST-NOC of the converted hotelsHighlights:Team Lead - Interns War Room Project- Ahmedabad, Vadodara

OnePlus
Jul 2019 - Aug 2020Founder OnePlus SIBM Students Club (OPSSC)1. Ideate and execute innovative campaign plans• OnePlus Year of Independence• ProDuo Battleground• Teachers Day OnePlus• OnePlus Community Meetups Pune Chapter• Garba Night• Humans of OnePlus Symbiosis Edition 2. Work on live marketing projects for the brand• User Surveys• Sacred Games• OnePlus Music Festival (OPMF)• OnePlus 7T Series Launch3. Strategize and drive Word of Mouth in campus events and activities• Values of OnePlus• Article Writing Competition • Student Community Photography Contest Show less
Regional Marketing Intern
May 2020 - Aug 2020SAP Community Team
Feb 2020 - Apr 2020Student Ambassador
Jul 2019 - Jan 2020

PRUDENT Bookkeeping
Dec 2020 - Mar 2021Business Development Executive• Created Sales Strategies for a growing KPO involving full-cycle sales for small businesses in the United States.• Lower the Churn rate and increase the Bookkeepers efficiency.• Helping clients save cost by introducing the concept of outsourcing.

Xiaomi India
Apr 2021 - Mar 2022State Program Manager• Onboarding key retail partners for the exclusive channel expansion• End to end management of Xiaomi Exclusives (Mi Stores / Mi Studio) in the rural and urban markets• Relationship management: 12 Zonal Distributors for effective sales and overall business profitability• Responsible for achieving ST and SO Targets(Activation) for 120+ retail outlets• Maintain business hygiene by conducting audits• Driving Smart Phones business, TV, Accessories , Small Appliances business• Working alongside cross-functional teams (Projects, Marketing, Training, Aftersales, Insurance) to achieve overall business KPIs• Execute local marketing campaign for EOL and Slow-moving products• Retention of the exclusive channel Show less

Tata Group
Mar 2022 - nowGroup Transfer from Tata CLiQ to Croma• Managing Digital Electronics (Smartphones, Laptops, Wearables, and Cameras) Marketing Initiatives for Croma Stores and Croma.com• Creating campaigns for New Product Introductions with strategic partners.• Monetizing Croma campaigns through brand association and partnerships.• Collaborating cross-functionally with Finance, Buying, Operation, and Regional teams to create unique brand activations.• Increased Croma visibility through co-branded campaigns. Show less
Category Marketing Manager Digital & Home
Apr 2024 - nowCategory Marketing Manager - Digital
Jul 2022 - nowAssistant Category Manager
Mar 2022 - Jun 2022
Licenses & Certifications

Inbound Marketing
HubSpot AcademyApr 2020- View certificate

Marketing Tools: Digital Marketing
LinkedInApr 2020 
Social Media Marketing: Strategy and Optimization
LinkedIn- View certificate

Successful Negotiation: Essential Strategies and Skills
University of MichiganAug 2019 - View certificate

Fundamentals of Digital Marketing
GoogleFeb 2019 
Sales Enablement
HubSpot AcademyApr 2020- View certificate

Feature Story Article
UdemySept 2018 
Bloomberg Marketing Concepts
Bloomberg
Honors & Awards
- Awarded to Krutarth AminTime Person of the Year 2006 Time Magazine December 1, 2006 This honor is received for using Wikipedia and YouTube
Languages
- hiHindi
- enEnglish
- guGujarati
- maMarathi
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