Akriti .

Experience

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  Qrius (formerly The Indian Economist)

  Sept 2017 - Oct 2017

  Market Analyst

  Market research, peer-to-peer marketing and an in-depth analysis to discuss "Marketing around the globe and across different culture"

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  Sattva Consulting

  May 2019 - Jul 2019

  Research Analyst

  • Performed compensation benchmarking for education-access based NGOs with an incumbent size of 50 organizations, optimized pay for ground-level employees, reduced attrition by 18%.• Designed market-based hybrid pricing models for civil society organizations (CSOs) in the HIV/AIDS space, collaborated with FHI360 and USAID, enabled sustainability and scalability through projected ₹7M revenue increases.• Implemented survey plans on the ground for a Reliance Foundation project on nutritional gardens, gathering actionable insights crucial to project success from over 100,000 participants.• Spearheaded client relationship management leveraging feedback survey data, achieving a 9+ CSAT score. Show less

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  School of Management and Entrepreneurship, Shiv Nadar University

  May 2020 - Jul 2020

  Research Project Assistant

  • Successfully impacted the lives of over 1,500 individuals through a consumer behavior project that informed public health and marketing initiatives during the COVID-19 lockdown.• Increased mental health service accessibility in low socio-economic areas of Delhi through innovativehealthcare initiative design.• Presented research findings at multiple conferences, enhancing the academic discourse on consumer behavior and social marketing.

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  Ipsos

  Jan 2021 - Apr 2022

  Senior Research Associate

  • Designed project roadmaps for UNICEF to inform COVID-19 program and policy decisions, tested studymodels and streamlined CATI studies, achieved 8% strategic cost savings through a sampling frame overhaul.• Managed BMGF’s adoption studies on novel contraceptives, quantified demand through 90+ FGDs, 30+ IDIs, and 14,000+ survey subjects, developed proposals for future projects and interventions.• Managed field teams across 6 countries for 2 projects, improved data collection TAT by 15% and enhanced collection methodologies through UX analysis of the tool.• Successfully secured net ₹6M in funding for 4 grassroots-level NGOs, through data-driven storytelling.• Oversaw team of 3 associates, focused on company vision, collaborative development, engineering success. Show less

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  Annenberg School for Communication at the University of Pennsylvania

  Sept 2022 - May 2023

  Research Assistant

  • Conducted extensive triangulated research into user preferences and behaviors in innovative technologies.• Led end-to-end project implementation with 1000+ participants, including survey design and analysis.• Enhanced research capabilities by introducing advanced research and statistical techniques, subsequently reducing project timelines by 2mo., and increasing geographic representativeness.• Published groundbreaking research on the creator economy, providing insights into the relationshipsbetween brands and creators. Show less

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  Conexio

  Jul 2023 - now

  Research Manager

  • Established behavioral research capabilities, facilitated deeper understanding of cultural nuances in UX.• Used consumer interaction data and behaviorally informed strategies to elevate user satisfaction by 35%.• Collaborated with cross-functional teams to design cohesive user journeys, reduced drop-off rates by 10%.• Integrated research insights into product development and implementation pipelines, through iterative design and testing, boosted user engagement and product adoption by 25%, refined product messaging. Show less