Mandy Ransdell

Experience

• 

  AstraZeneca

  Jan 2001 - Jan 2008

  Consulted with Area, Region and District Sales Leaders to provide insight around sales metrics and uncover unrealized opportunities within product indications. Assisted sales leadership in helping the sales force to understand and apply sales metrics in the business planning process.• Collaborated with a Sales Leader to develop a new metric that not only helped provide clarity of results through a product launch, but was also applied to future launches throughout the organization.• Recognized for capability to translate data into understandable and actionable reports, several of which were nationally standardized for the Commercial Analytics and Field Sales Department. Show less Pharmaceutical Sales Representative focusing on the Psychiatry Market. Responsible for over 100 physicians' understanding and utilization of CNS products in Ohio’s largest market. Consistently exceeded sales expectations throughout my tenure in this role.• Star Shaper Award recipient, a PSS voted award to the coach demonstrating excellent leadership and coaching during new hire training.• 2005 District Leadership Award recipient, for demonstration of leadership and ability to inspire peers in the Columbus CNS Specialty Care District.• Consistently exceeded sales expectations throughout my tenure in this role.• Per request of the Commercial Business Director, conducted PSS training for the Primary Care Selling Teams, which increased sales team’s understanding of the Atypical Antipsychotic Market.• Regional Field Training Associate from 2005-2006. Show less

  • Regional Business Analyst

    Jan 2006 - Jan 2008

  • CNS Specialty Pharmaceutical Sales Specialist

    Jan 2004 - Jan 2006

  • Pharmaceutical Sales Representative

    Jan 2001 - Jan 2004
• 

  AstraZeneca

  Nov 2014 - Jan 2016

  Lead three separate Primary Care Selling teams spanning from 8 to 11 representatives within the markets of Respiratory, Cardiovascular, Neuroscience, Gastroenterology and Pain Management. Established Vision and Business Strategy for various markets and teams, providing development, coaching and mentoring based on individual needs. Acted as a liaison between Sales Teams and Headquarters to provide timely insight and actions to ensure continued performance.• Exhibited year on year growth through three separate District Assignments• 2011 Circle of Excellence Elite Award Recipient• Achieved 1st in Nation for Crestor Savings Card pull through, maintaining revenue through Loss of Exclusivity• Managed Cincinnati District turnaround from over half of the team receiving “Needs Improvement” ratings in 2014 to District performance of 1st and 19th out of 41 in the 2 quarters following my arrival.• Successfully developed and led the Selling Skills Networking Group, a Pharmaceutical Sales Specialist (PSS) development program impacting 6 Regions and more than 160 PSSs over 3 years.• Consistently recognized for using quantified data expertise to identify opportunities within the District and throughout the Ohio Region. Show less Supported seven Senior Sales Leaders with the collection, aggregation and sharing of local market insights, collaborating to develop customized go-to-market approaches to optimize strategic and business objectives. Led short and long term projects requiring enrollment of individuals from various departments towards a common goal. • Quantified a loss of managed care coverage on a specific plan, showing the minimal impact on overall performance and resulting in the Leader’s ability to refocus the team.• Identified sales trends for “no see” accounts within a System verses accessible accounts supporting the Senior Leader in holding the District Sales Manager accountable for their plans and performance.• Coordinated with Brand Teams to ensure that Brand Insight aligned with Sales Team strategy.• Developed and Led the Regional Analytics Manager team, a Pharmaceutical Sales Specialist development program which provided insight to sales leaders throughout the MidAtlantic Business Unit.• Consistently worked to quantify opportunities and prove/disprove diagnoses of underperformance. Show less

  • District Sales Manager

    Jan 2008 - Jan 2016

  • Market Insight Leader - Rotation

    Nov 2014 - Aug 2015
• 

  Novartis

  Oct 2016 - now

  Support Sales Leadership in decision making and process implementation for a pharmaceutical sales team of ~1,500. Lead a team of eight to support senior sales leaders with responsibilities including:- Work with internal teams, sales / marketing leadership, and regional sales teams to design optimal tools to create, monitor, implement and execute strategic plans- Manage the franchise operations calendar to ensure effective utilization of valuable leadership and field time- Ensure effective communications focused on concise, informative and actionable content- Work with vendors and internal analytics teams to create and maintain impactful Field Sales Reporting platforms- Develop and implement budgeting methodologies that set up the sales team for success including tracking that allows for timely resource adjustments- Support national sales call and meeting planning including the development of resources both within the department and through external vendors- Influence call planning, incentive compensation and salesforce management- Respond to field inquiries including the creation of FAQ documents- Conduct teleconferences/web casts as required for training on new policies as well as refreshers on existing policies and procedures Show less Create an environment of seamless operation for the entire salesforce resulting in an effective and flexible operational culture that quickly responds to the changing needs of our market. Support all levels of Sales Leadership providing insight around market trends and product performance for strategic business decisionsCreate clear and effective communications to appropriately challenge current thought processes and reinforce sales leadership initiativesConsistently work in increase business acumen within the field and field leadersLead development and implementation of the primary field reporting tool for over 1000 field representatives Support the roll out of standardized business plans across all levels of the sales organization.Maintain and support effective budget management (including provision of a tracker)Serve as the departmental contact for Market Access, ensuring alignment across departments Show less Led a team of 6 Novartis Employees and 4 Contract Employees within the Cardiovascular Specialty. Establish Vision and Business Strategy, develop Comprehensive Sales Plans and provide development, coaching and mentoring based on individual needs. Act as a liaison between Sales Teams and Headquarters to provide timely insight and actions to ensure continued performance.• Performed within the top 25% of Areas throughout the Nation with regards to TRx Growth for four consecutive Trimesters• Create and Maintain an “Interactive Roster” for the Pittsburgh Region, facilitating cross pollination among Areas and building opportunities for Regional collaboration• Developed and Trained the Region on a Territory Calculation Tool that allows representatives to take control of the planning process by using existing data sets from a reporting system, quantifying the contribution of their targets to their goal, and creating segments that can be measured and tracked over time • Serve on the FIT Team, consulting with Sales Operations to develop and roll out a new reporting tool Show less

  • Director, Field Sales Strategy and Operations

    Apr 2022 - now

  • Associate Director Sales Operations

    Sept 2019 - Apr 2022

  • Area Business Leader

    Oct 2016 - Sept 2019