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Deepu Kumar

Deepu Kumar

Quality Assurance Analyst

Followers of Deepu Kumar3000 followers
location of Deepu KumarMysore, Karnataka, India

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  • Timeline

  • Skills

    Email marketing
    Google analytics
    Html
    Online advertising
    Web design
    Web analytics
    Css
    Web development
    Cms
    Sql
    Dreamweaver
    Javascript
    Mysql
    Photoshop
    Cascading style sheets
    Php
    Online marketing
    Advertising
    Digital marketing
    Content management systems
    Adobe photoshop

  • About me

    Having result-oriented professional offering 10+years of experience in Online Media Industry such as Email Production, Quality Analyst, Social Media, Web Designing and Development. Worked with external and internal creative resources to develop effective designs for all emails and supporting landing experiences. Exceptional communication, collaboration & team building skills with proficiency at grasping new technical concepts quickly and utilize the same in a productive manner. Proven ability to work efficiently in both independent and team environment. Focus Areas: Email Marketing, Social Media, Web Design and Development. Technical Skills: HTML, CSS, JavaScript, PHP, Photoshop, Dreamweaver, Flash, CMS Email Marketing Platforms: Epsilon, Teradata, Silverpop, Eloqua etc.

  • Education

    • Board of Technical Education

      2007 - 2011
      Computer Science

  • Experience

    • Theorem

      Jun 2009 - Sept 2011
      Quality Assurance Analyst

      As the global leader in online media operations and reporting with offices on four continents and over 700 technology and service professionals, Theorem has the expertise to maximize the power of our clients' online campaigns. From creative design, to optimized ad placement, and exacting and innovative analytic services, Theorem can help you achieve your marketing goals.Using a combination of scale, expertise and operational maturity we deliver creative services, media operations, reporting and analytical services to some of the most sophisticated digital marketers in the world. Show less

    • Kenscio

      Sept 2011 - Jun 2012
      Web Developer

      Kenscio is a digital direct marketing solutions provider. The services offered include a world class E-mail marketing platform. Kenscio India is based out of Bangalore and Delhi. The company has strategic alliances with many leading Indian Advertising Agencies. Kenscio is a success-story for everyone to be aspired and get fascinated. It's a story for everyone to realise the metamorphosis of a concept transpiring into operations and to success.

    • RMTSGlobal - Responsive Media Tech Services

      Jun 2012 - Mar 2015
      Senior Team Lead for Email and Creative

      Responsive Media Tech Services are designed to support online publishers, ad networks, agencies, web development firms, search agencies and diverse online marketers. We have created three distinct ecosystems at Responsive – Services (ad ops, email, data, search and content) Web Development and Creative (display & email). These ecosystems support ONLINE, VIDEO and MOBILE platforms. Our exposure to latest as well as conventional development technologies positions us among web development elites for online and mobile sites and application development. Our global client reach include USA, UK, Australia-New Zealand, Hong Kong, Middle East and India. Responsive teams are high-performance driven with at least 5 years of experience in online media technology domain. As online media technology analysts, they demonstrate unique skills, technical savvy, leadership qualities and genuine commitment to towards our clients. Show less

    • EmailCiti | Data & Content Marketing Solutions

      Apr 2015 - Aug 2017
      Campaign Manager

      Email Citi is the Arab world's leader in email marketing with the ability to reach over 15 MILLION people across the GCC AND MENA region.Job Description:- Manage email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization- Champion continuous advancement of our email features and capabilities including targeting, personalization, template development in collaboration with multiple stakeholders: category managers, other channel marketing manager, development teams, and designers- Segmenting contact lists and personalizing emails based on recipients interests and needs (member engagement, purchase history, site activity, etc.)- Optimizing email for mobile devices- Keeping up to date with best practices, legal requirements, and ethical standards in the email marketing industry- Growing our email list organically and through mutually beneficial alliances- Management of email subscriber list and responsible for all planning, development, and execution of email marketing and analysis- Maintain relationships and deliverability with current ESP- Develop and maintain the email marketing calendar to ensure that all plans are in conjunction with creative and marketing plans and deadlines- Creating guidelines and documentation on all major processes related to email marketing Show less

    • Naseba

      Sept 2017 - Nov 2019
      Marketing Automation

      - Manage campaign calendar and responsible for overall campaign execution as per plan.- Responsible for database management and segmentation to ensure campaigns are sent to the correct audience.- Provide regular reporting for key campaign statistics and continually work towards improving conversion rates. - Create and configure marketing assets like target lists, email templates, landing pages, workflows and forms in the marketing automation tool.- Coordinate with design and copy writing teams. Show less

    • Udrive

      Nov 2019 - Feb 2023

      • Marketing Automation Manager

        Dec 2021 - Feb 2023

      • Marketing Team

        Nov 2019 - Feb 2023

    • Epsilon India

      Jan 2023 - now
      Manager

  • Licenses & Certifications