Cassandra Humbert

Experience

• 

  Foxtons

  Aug 2017 - Jun 2022

  In my role as Team Leader, I managed a team of two employees to oversee all marketing aspects for the New Homes department, which encompassed 60 developments across London. I played a pivotal role in ensuring the department's marketing strategies were effective and aligned with our overall objectives.Key achievements included:- Strategic Marketing Management: Led the development and execution of comprehensive marketing initiatives, including creating targeted landing pages, segmented email campaigns, and engaging web content to drive lead generation for numerous developments.- Team Oversight and Development: Provided mentorship and guidance to my team members, fostering their professional growth while ensuring the smooth operation of marketing activities across all projects.- Collaboration and Coordination: Worked closely with cross-functional teams, including sales and compliance, to ensure that marketing efforts aligned with regulatory requirements and business goals.Through my leadership, the New Homes department successfully enhanced its marketing outreach, resulting in increased visibility and engagement across our extensive portfolio of developments. Show less - Ensured compliance by managing all anti-money laundering (AML) documentation for over 100 clients at Foxtons, including the acquisition and processing of required documents.- Organised regular interactive training sessions for more than 30 negotiators and 11 managers, focusing on AML and compliance regulations.- Liaised with the New Homes Area Director and senior staff from industry-leading developers to discuss and secure contracts.- Handled all invoicing and reconciliation of collected funds.- Monitored and tracked errors related to underpayments and overpayments, managing accounts receivable, and conducted monthly meetings to review credits and debits.- Managed the marketing initiatives for the New Homes department, including designing new landing pages, creating press releases, developing segmented email campaigns, and producing web content to generate additional leads.- Initiated and organised regular events for women at Foxtons, encompassing both social and professional development opportunities. Show less

  • Team Leader - Accounts, Compliance and Marketing

    Jan 2021 - Jun 2022

  • New Homes Executive Coordinator

    Jan 2020 - Apr 2021

  • Special Projects Coordinator

    Jul 2019 - Dec 2019

  • Development Coordinator

    Mar 2019 - Jul 2019

  • Sales Negotiator

    Aug 2017 - Mar 2019
• 

  Crimson Social

  Jun 2023 - now

  Founder

  I launched Crimson Social with a vision to help estate agents leverage social media in a highly competitive London market. Starting out solo, I built the foundation of the business from the ground up—developing our brand, refining our services, and securing our first clients through a targeted approach tailored to the needs of real estate professionals.As demand grew, I joined forces with my co-founder, Ed Boyd, combining our strengths to expand Crimson Social’s reach and enhance our service offerings. Together, we scaled the business, delivering measurable results in lead generation and brand visibility for our clients. With each success, Crimson Social earned a reputation for delivering data-driven social media strategies and creative content that sets our clients apart.Recently, we took a big step forward by hiring our first full-time team member, allowing us to provide even more hands-on support for our clients. Today, Crimson Social continues to grow, driven by our mission to help estate agents thrive through effective social media marketing. Show less

• 

  Laddr

  Mar 2025 - now

  Co-Founder