Carlos Arruda

Experience

• 

  Vida Cigana Ltda

  Sept 2014 - now

  Co-Founder, Marketing Director, Analytics Manager

  I directed the marketing operations for a 200K page views per month website, employing data analytics to enhance campaign effectiveness.I also hold the roles of analytics manager and main developer, overseeing a wide range of tasks, including:• Implementing SEO strategies based on nearly ten years of experience to improve website visibility and rankings.• Managing PPC advertising campaigns to optimize performance.• Developing Python scripts for website scraping and data analysis.• Crafting scripts to refine AI models and produce AI-driven content.• Utilizing Python programming to merge data from multiple affiliate partners with Google Analytics 4 events.• Managing Google Tag Manager containers, crafting custom HTML tags with JavaScript to monitor website events and user interactions.• Creating custom CSS, HTML, and JS files to enhance WordPress plug-ins, enhancing functionality and user experience. Show less