Carlos Arruda

Carlos Arruda

Co-Founder, Marketing Director, Analytics Manager

Followers of Carlos Arruda76 followers
location of Carlos ArrudaLisbon, Lisbon, Portugal

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  • Timeline

  • About me

    Data Scientist | Marketing Specialist | Analytics Manager

  • Education

    • Universidade Federal Fluminense

      2004 - 2009
      Architecture and Urban Planning Architecture 8.55/10
    • NOVA IMS Information Management School

      2024 - 2026
      Master's degree Data-Driven Marketing, with a specialization in Data Science for Marketing
    • EDIT. - Disruptive Digital Education

      2021 - 2022
      Computer Science 18/20
  • Experience

    • Vida Cigana Ltda

      Sept 2014 - now
      Co-Founder, Marketing Director, Analytics Manager

      I directed the marketing operations for a 200K page views per month website, employing data analytics to enhance campaign effectiveness.I also hold the roles of analytics manager and main developer, overseeing a wide range of tasks, including:• Implementing SEO strategies based on nearly ten years of experience to improve website visibility and rankings.• Managing PPC advertising campaigns to optimize performance.• Developing Python scripts for website scraping and data analysis.• Crafting scripts to refine AI models and produce AI-driven content.• Utilizing Python programming to merge data from multiple affiliate partners with Google Analytics 4 events.• Managing Google Tag Manager containers, crafting custom HTML tags with JavaScript to monitor website events and user interactions.• Creating custom CSS, HTML, and JS files to enhance WordPress plug-ins, enhancing functionality and user experience. Show less

  • Licenses & Certifications

    • Certificado oficial EF SET 76/100 (C2 Proficient)

      EF Standard English Test (EF SET)
      Mar 2024
      View certificate certificate
    • Google Analytics Certification

      Google Digital Academy (Skillshop)
      Mar 2024
      View certificate certificate
    • Data Science & Business Analytics

      EDIT. - Disruptive Digital Education
      Mar 2022
      View certificate certificate