
Kirsten Perry, CTSM
Marketing & Sales Assistant

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About me
Manager, Events and Tradeshows at Abbott
Education

Champlin Park High School
2002 - 2006
University of St. Thomas
2008 - 2010Bachelor of Arts (BA) Marketing
Experience

Spasso Restaurant
Oct 2011 - Jun 2012Marketing & Sales Assistant• Assisted in booking/coordinating private events for various companies.• Managerial duties including data-entry, e-mail correspondence, event paperwork, and answering customer service phone calls to determine purpose of call and forwarding call to correct personnel.• Managed social media site.• Created and distributed promotional packet through cold call sales.• Assisted in formatting advertisements and proofing.• Proofread all documents for the restaurant.• Provided weekly updates of projects to managers to ensure all tasks and assignments meet the scheduled deadlines. Show less

Bon Appétit Management Company
May 2012 - Nov 2014Wedding and Events CoordinatorEvent Administration, Sales and Operations• Managerial duties including e-mail correspondence, answering telephones, scheduling appointments, maintain and update all calendars and event catering book, record event inquiries and handle prospective clients• Completed a Developing Dynamic Leadership Program which focused on improving performance through understanding yourself and others, presentation skills, building effective teams, negotiating, dealing with differences in people, art of effective meetings and associate engagement • Managed all event logistics the week of each event through creating comprehensive event packets specifying all timing and details of each event• Managed scheduling for all event staff • Processed and completed all event paperwork including but not limited to processing all event bookings, creating event diagrams, collecting final event counts, and processing all deposits and final payments• Worked one to two events per month on the weekends as the Event Supervisor• Conducted venue tours with prospective clients• Prepared & conducted tastings and final event appointments with clients• Attended and participated in industry educational opportunities, meetings and training'sMarketing• Assisted with creating a new menu brochure and event booking card including editing content and photos, design and proofreading• Updated and maintained all social media and website• Stocked and assembled menu brochures for prospective clients• Created, designed and sent a postcard to potential clients from multiple lead lists• Created, designed and sent out one-year anniversary cards to previous clientsBookkeeping• Completed bookkeeping for General Manager including safe counts, Café register counts and deposits, entering daily invoices, daily deposits, reconciling credit card transactions and paying off events Show less

Cardiovascular Systems, Inc.
Dec 2014 - now• Lead team responsible for the development and execution of an integrated event strategy• Partner with cross functional CSI team to select conferences and tradeshows that align with the overall marketing strategy for the organization• Develop and maintain effective process to collect, document and organize information and execute tradeshows and meetings• Provide oversight of hotel sourcing, supplier management and training, management and procurement reporting, in addition to process development, improvement and implementation• Lead and facilitate national and global event/conference strategies and execution for sales meetings and incentive trips• Measure and evaluate the impact of events, focusing on customer engagement and travel/promotional item programs, including oversight and management of budget, spend analysis and post-event reporting• Oversee the establishment of preferred vendor agreements with a network of Sourcing/Logistics/AV/Production providers etc. to support the implementation of all meetings and events• Evaluate needs for improvement or change and work with team to implement new or revised strategies• Facilitate the execution of new booth development as needed (including graphics, real estate, and technology) while maintaining the current booth inventory with display house• Management of team that leads all national conference planning with cross-functional teams• Management of team that executes physician Innovation Visits and executive conference support• Oversight of grant submission and processing Show less • Led, managed, and executed strategic plans for all national conferences• Ensured all conference activities are aligned with both franchise objectives as well as overall company goals while applying product and market knowledge• Managed cross-functional teams in the completion of each conference activity to ensure consistency, collaboration and all deadlines are met• Solely managed all educational grant requests submitted to the company • Regulated and enhanced educational grant request process• Tracked and maintained budgets while making certain any cost-saving measures are taken to stay within allocated budget. Assisted in creation of conference budgets • Created interactive websites for large national conferences and an overall conference hub to assist with customer engagement• Assisted with video editing of virtual symposia and National Training Meeting• Secured and maintained relationships with both internal and external partners• Managed all conference logistics regarding housing, travel, ground transportation and registration needs with conference organizers, housing bureaus, travel and hotels prior to the event and onsite.• Assisted Events Director with planning and execution of comprehensive corporate events including the yearly National Training Meeting for the entire sales organization• Partnered with Marketing Communications managers on conference deliverables from initial design meeting through the internal reviewing process• Managed conference information digitally on both our external-facing website as well as all digital signage throughout the building • Ensured each program, event and conference keeps within AdvaMed and Sunshine Act guidelines as well as regulatory and compliance guidelines as set forth by the company • Managed all conference requirements including ordering of booth property and show services with exhibit house for all booth properties Show less • Managed logistics of all regional tradeshows and smaller conferences including all exhibit logistics, paperwork and payment • Managed all logistics for Innovations Visit program (physician visits)• Managed RSVPs, travel, lodging and reservations for external-facing customer engagement events• Maintained all budget tracking spreadsheets for the events department and complete comprehensive credit card reconciliation each month • Completed all check and invoice requests for the events department as well as tracking submissions• Managed and maintained the master events planning grid with updated show information to ensure all cross functional team members stay up to date• Created conference overview decks and booth schedules for all national conferences• Assisted Events Manager and Events Specialist with conference logistics including but not limited to booking hotel rooms, booking exhibit space, conference payments, and sending items to events Show less
Group Manager, Conferences & Events
Jan 2022 - nowMeetings, Events and Tradeshows Manager
Jul 2021 - Jan 2022Sr. Meetings, Events and Tradeshows Specialist
Jul 2019 - Jul 2021Meetings, Events and Tradeshows Specialist
Jul 2016 - Jul 2019Meetings, Events and Tradeshows Coordinator
Dec 2014 - Jul 2016

Abbott
May 2023 - nowManager, Events & Tradeshows
Licenses & Certifications

Mid-Level Women Managers Cohort
WiseLeader
Certified Trade Show Marketer
Northern Illinois University
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