Marcel Epker

Experience

• 

  Adidas Japan K.K.

  Jan 2013 - Jan 2014

  Finance Intern

  1. Responsible for preparation and communication of Financial KPI balanced scorecard to internal stakeholders to allow data-driven decision making.2. Net Sales and Buying volume analysis with a focus to assess the current performance of product groups, including making decisions about future products and concepts.

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  HUGO BOSS

  May 2015 - Nov 2015

  Global Retail Operations Intern - Reporting and Planning

  1. Processed and digital analysis / testing of HUGO BOSS Retail Merchandise Planning Tools: Store Planning, Product Group Planning, Buying Budget Planning & Open to Buy Planning. 2. In depth testing of planning tools prior to go-live phase in collaboration with cross functional teams, e.g. IT, Merchandising, Retail.

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  TAILORIT GmbH

  Jan 2016 - Jan 2018

  Associate Consultant - Data Analytics

  1. Worked within big data related projects for fashion and lifestyle companies, e.g. development of interactive collection analyzer, supply chain analysis / scorecard, RFID business case, replenishment tool, internal management sales reporting, and ad-hoc analysis. 2. Preparation and presentation of management presentations and business cases to functional leads of assigned projects with the team.

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  Under Armour

  Jan 2018 - Jan 2021

  Digital Analyst Business Analytics & Insights / Ecommerce

  1. Ensure development of analytics implementation provides visibility into the impact and value of new features and functionality as well as onsite marketing initiatives for cross functional team decision making.2. Evangelize data-driven approach and partner with stakeholders (e.g. Content and UX, Consumer Engagement, Merchandise, BI, Marketing, Retail, Management, Global team) to understand their business needs to provide data, reporting, and actionable insights. 3. Closely examines customer traffic, browsing and purchase behaviors - developing a deep understanding of the customer experience and provide actionable recommendations to strengthen customer journey incl. development of interactive dashboards and analysis.4. Facilitate cross-team analytical efforts to personalize the customer experience based on clickstream, demographic, interest-based and purchase data5. Lead weekly KPI performance reviews, highlighting country and product drivers of plan and YoY variance Show less

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  Samsung Electronics Benelux

  May 2021 - Jun 2022

  Senior Data Analyst / Ecommerce

  1. Responsible for providing and developing data-driven applications and insights to drive E-Store D2C revenue growth, e.g. implementation of interactive KPI daily insight reporting for internal and external stakeholders on country, channel, division, category, and material level.2. Developed interactive Pricing platform to support Product Managers in pricing decision making.3. Transformed various Excel driven analysis into BI driven environment to leverage data insights and making data accessible for stakeholders simultaneously (e.g. Return Analysis, Attachment Rate Analysis, Marketing KPI Scorecard) Show less

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  Adidas

  Aug 2022 - now

  1. Drive the development and execution of ADIDAS@INTERSPORT real-time data-driven solutions to ensure smart team decisions on Products are even faster. (e.g. Tracking Marketing Campaigns across all Categories, highlight country performer up to door and article level)2. Provide data-driven facts within the different steps of the Go-To Market process to ensure decision making on assortment evaluation and future selection equally whilst creating dedicated views to properly monitor success.3. Direct support to the team lead in e.g. creating targeted performance views for Senior Level Management (e.g. Market Share Monitoring views, Key Franchise Views) including support of interpretation of data results and directions. Show less 1. Drive continuous development of analytical, data and platform solutions aligned with European strategic frameworks (e.g. Setup Integrated Marketplace 360)2. Conduct collection, tracking, mining and analysis of multiple data sources for insight creation aligned with Commercial WHS functional leads.3. Gain strong understanding in European WHS strategic processes/// Database Mgmt /// Data Analysis /// Data Visualization /// Problem Solving /// Attention to Detail /// Continuous Learning /// Build up Commercial Omni-Channel mindset /// Automation of data landscape /// Implemented company trends, tools, and techniques via Databricks & Power BI /// Grow peer network Show less

  • Manager Sales Development INTERSPORT

    Jun 2024 - now

  • Manager Business Reporting & Analytics / Europe

    Aug 2022 - May 2024