Karan Prashar

Experience

• 

  INNOPOLIS Centre for Innovation and Culture

  Jan 2019 - Jan 2020

  Marketing Associate

  •Developed and executed content marketing strategies for various clients, increasing their brand awareness, web traffic, and conversions.•Created engaging and SEO-optimized content for different platforms, such as blogs, social media, newsletters, and landing pages.•Collaborated with the design team to produce high-quality visuals, videos, and infographics that complemented the written content.•Monitored and analyzed the performance of content campaigns using various tools, such as Google •Analytics, Facebook Insights, and Mailchimp.•Conducted keyword research, competitor analysis, and audience research to identify content opportunities and gaps.•Stayed updated on the latest trends and best practices in content marketing and digital media. عرض أقل

• 

  POS4work Innovation Hub

  Apr 2021 - Sept 2021

  Marketing Associate

  • Conducted keyword research and optimized web content for SEO• Created and managed email newsletters using Mailchimp• Demonstrated creative thinking and problem-solving skills by proposing new ideas and solutions for marketing challenges

• 

  QuadraWeb

  Feb 2022 - Oct 2022

  Junior Software Developer

  •Created prototypes for the website and presented them to both the client and the design team for feedback and approval using Figma and Adobe InDesign.•Wrote website code with programming languages such as HTML, CSS, and JavaScript, using best practices and frameworks such as Bootstrap and React.•Produced, maintained, and modified the website and its user interface, ensuring its functionality, usability, and responsiveness across different devices and browsers.•Researched solutions and technologies for optimum performance and better user experience, such as web accessibility, SEO, and security.•Identified and fixed UI problems affecting the website, such as bugs, errors, broken links, and layout issues, using debugging tools and testing methods. عرض أقل

• 

  Karan Creative Media

  Jul 2022 - now

  Creative Director

  • Client Collaboration: Foster a collaborative relationship with clients, involving them in the creative process and ensuring their vision aligns seamlessly with the final video output.•Diverse Video Production: Specializing in a wide range of video content creation, the company excels in producing marketing videos, documentaries, short films, testimonials, and coverage of social events.•Strategic Storytelling: Emphasizing compelling storytelling, the company crafts narratives that resonate with the target audience, ensuring a lasting impact and connection with viewers.• Customized Solutions: Tailoring each project to the client’s unique needs, the company offers personalized video solutions that align with the brand identity and marketing goals.• Professional Filmmaking: Boasting a team of skilled filmmakers, directors, and editors, the company maintains a high standard of professionalism and creativity in every aspect of video production.• Testimonial Expertise: Recognizing the power of testimonials, the company excels in capturing authentic and impactful customer experiences, adding credibility and trust to the brand.•Event Coverage Mastery: Whether it's corporate functions, product launches, or social events, the company is adept at capturing the essence of the occasion, translating it into visually engaging content.• High Production Value: Committed to delivering top-notch quality, the company invests in state-of-the-art equipment, ensuring that the visuals, audio, and overall production value meet or exceed industry standards.• Social Media Optimization: Understanding the importance of online visibility, the company optimizes videos for various social media platforms, enhancing shareability and maximizing reach.• Timely Delivery: Adhering to strict timelines, the company ensures timely delivery of projects without compromising on the quality of the final product. عرض أقل

• 

  Co2gether

  Nov 2022 - now

  Multimedia Content Creator & IT Expert

  Multimedia Content Creator & IT Expert• Created a Serious Game to prevent falls in the elderly, featured at various events about senior citizens and tested by 50 seniors.• Designed and developed the web and mobile-based “co-solidarity platform” (www.solidarity.co2gether.gr), using HTML, CSS, JavaScript, and WordPress. The platform connects volunteers and donors with local organizations and causes. Increased the number of registered users by 50% and the amount of donations by 40% in the first year.• Responsible for the dissemination activities of Co2gether, a social enterprise that promotes solidarity and sustainability. Created and distributed newsletters, press releases, flyers, and posters to raise awareness and attract partners and sponsors.• Managed the website and social media accounts of Co2gether, creating and posting original and relevant content that increased the online presence and engagement of the organization. Increased the Facebook followers by 30% and the Instagram followers by 25% in 6 months.• Produced and edited documentaries about refugees and the needy, which were screened at various film festivals and online platforms. Received the Best Documentary Award at the Patras International Film Festival and the Audience Choice Award at the Athens Documentary Festival.• Provided audiovisual support for the Solidarity Days events, which are organized by Co2gether to showcase and celebrate the work of local initiatives and communities. Set up and operated the sound and video equipment, recorded and edited the footage, and uploaded the videos to YouTube and Vimeo. عرض أقل