Kavyashree Pal

Experience

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  Freelance

  Oct 2019 - Nov 2023

  Freelance Graphic Designer
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  Free Pads for India

  Aug 2021 - Feb 2022

  Graphic Designer

  At Free Pads For India, I contributed to raising awareness and engagement through impactful graphic design work. My responsibilities included:-Creative Visuals for Social Campaigns: Designed compelling visuals for social media campaigns, supporting the organization's mission to promote menstrual hygiene awareness and sustainability.-Collaboration with Content Writers: Worked closely with content writers to create cohesive and meaningful graphics that aligned with campaign messages on platforms like Instagram and Facebook.-Branding & Visual Identity: Developed graphics that strengthened the organization’s visual identity, ensuring consistency across various digital platforms.-Engagement & Awareness: Played a key role in creating visuals that helped increase social media engagement, boosting follower growth and participation in the cause. Show less

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  IIMPL

  May 2022 - Jul 2022

  Graphic Designer Internship

  During my internship at IIMPL, I gained valuable experience working on various design projects, contributing to both internal and external initiatives. Key responsibilities included:-UI/UX Design Support: Assisted the IT team with UI/UX design for software applications, helping to create user-friendly interfaces that enhanced functionality and user experience.-Marketing Collateral Design: Developed a wide range of marketing materials, including PPT presentations, posters, and promotional assets for various campaigns, ensuring consistency with the brand’s visual identity.-Cross-functional Collaboration: Collaborated with multiple teams to translate complex technical ideas into clear and engaging visual content that supported IIMPL’s marketing and communication goals. Show less

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  Surgifab

  Jan 2023 - Aug 2023

  Graphic Designer

  At Surgifab, I contributed to the company’s marketing and e-commerce presence through a range of creative projects. My responsibilities included:-Graphic Design for Promotions: Developed graphic content for promotional campaigns, including banners, social media posts, and website visuals, helping to enhance the company’s brand visibility and drive customer engagement.-Product Photography & Videography: Managed the production of high-quality product photography and videography for the company’s Amazon store, ensuring visually appealing content that highlighted product features.-Video Editing: Edited product videos for marketing and sales purposes, enhancing video quality and presentation to attract potential customers.-Content Creation for E-commerce: Wrote and edited product descriptions and listings for Amazon, contributing to improved product visibility and increased online sales. Show less

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  U4IC

  Aug 2023 - Jan 2024

  Junior Graphic Designer

  At Grow With Us Ventures, I played an instrumental role in elevating the company’s brand identity through thoughtful and engaging design solutions. My responsibilities included:Branding and Marketing Design: Designed and edited branding decks (PPTs), company profiles, and marketing collateral for both web and social media platforms, ensuring consistency in visual identity.Improved Social Media Engagement: Contributed to creating visually appealing social media assets, which led to a 20% increase in client engagement across digital platforms.Collaborative Design Projects: Worked closely with the content and marketing teams to develop compelling visuals that effectively communicated brand messages and promotional content.Website Content Design: Designed website graphics and layouts that enhanced the user experience, while supporting the overall digital marketing strategy. Show less

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  Fay Wear

  Feb 2024 - May 2024

  Assistant Graphic Designer

  As an Assistant Graphic Designer at Faywear, I played a pivotal role in enhancing the brand’s visual presence across multiple platforms. My key responsibilities included:-Led Dress Mockup Design and Pattern Recoloring: I spearheaded the design of dress mockups and pattern recoloring projects, ensuring that the products were visually appealing and aligned with the brand’s aesthetic.-Image Retouching for E-commerce Platforms: I meticulously retouched product images for Faywear’s online store, ensuring high-quality visuals that resonated with the brand’s guidelines and appealed to customers.-Catalogue Design: Collaborated closely with the design team on seasonal catalogues, contributing creative concepts that helped drive a 15% increase in online product engagement.-Cross-functional Collaboration: Worked closely with the marketing team to align visual content with ongoing promotions, ensuring a cohesive brand identity across all marketing channels. Show less

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  Filter Coffee Advertising

  Jun 2024 - Aug 2024

  Illustrator & Packaging Designer

  At Filter Coffee Advertisement in Lucknow, I worked as a full-time illustrator and packaging designer, creating visually compelling designs for both print and digital media. My key responsibilities included:-Illustration & Packaging Design: Designed unique packaging and illustrations for various clients, ensuring each design aligned with the brand’s identity and messaging.-Photoshop & Illustrator Expertise: Utilized advanced skills in Photoshop and Adobe Illustrator to create high-quality visuals for print materials, including product packaging, brochures, and posters.-Print & Social Media Creatives: Developed engaging creatives for print advertisements and social media campaigns, contributing to the successful promotion of products and services across multiple platforms.-Client Collaboration: Worked closely with clients and the marketing team to understand project requirements and deliver visually appealing solutions that met both aesthetic and strategic goals. Show less