
Kelli Cassarella
Commercial Sales Manager

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About me
Finance Generalist @ Ellit Groups | BBA in Finance
Education

University of Tennessee-Knoxville
2008 - 2012Bachelor’s Degree Business Administration and Management, General
Alcoa High School
2004 - 2008
Haslam College of Business at the University of Tennessee
2016 - 2018Bachelor of Business Administration - BBA Finance
Experience

Pep Boys
Dec 2011 - Apr 2015Commercial Sales ManagerIn my role as a Commercial Sales Manager, I delivered exceptional results by driving sales growth and cultivating customer relationships. I adeptly identified new business opportunities, managed key accounts, and successfully expanded the customer base. My strategic approach to business development, combined with a steadfast focus on customer satisfaction, resulted in an impressive 13% revenue increase. Within just four months of my leadership, I orchestrated a turnaround, shifting a year-over-year decline of 10% to a positive growth of 3%. By understanding the unique needs of commercial clients, providing tailored solutions, and setting the standard for other’s interactions with commercial clients, the commercial program went on to consistently break daily and monthly sales records. Show less

Sears Auto Centers
Jun 2015 - Apr 2017Assistant Auto Center ManagerAs the Assistant Auto Center Manager at a location generating over $3M in annual revenues, my role was central to achieving both operational and financial excellence. I was instrumental in managing daily operations, providing critical financial analysis, and coordinating facility budgets to drive substantial gains in financial performance. My collaboration with senior leaders was key in identifying improvement opportunities and supporting strategic planning processes, which included tracking metrics and developing solutions for driving progress. A significant part of my role involved overseeing inventory tracking and purchasing for more than $500K in annual inventory while navigating a wide range supply chain challenges. My involvement in standardizing operational practices and supporting the implementation of new financial and operational policies in enhancing the center's consistency, transparency, and overall success. Show less

Food City / KVAT Foods Inc.
Apr 2017 - Feb 2018Front End ManagerIn my role as Front End Manager at a store generating over $20M in annual sales, I was instrumental in overseeing all front-end operations, including managing complex financial transactions and daily cash flows, along with ensuring accurate financial reporting. My responsibilities required outstanding attention to detail and a strong understanding of retail operations to maintain accuracy, integrity, and security across all front-end financial activities. A critical aspect of my role was analyzing sales and staffing reports, and by utilizing this data, I evaluated front-end performance metrics, identified trends and created actionable solutions for surpassing goals.I was also involved in assisting the store manager with enhancing transactional accuracy, auditing processes, resolving discrepancies, and integrating best practices into daily operations. This involved closely monitoring order processing, resolving pricing inconsistencies, and effectively reducing shrinkage rates. My efforts in streamlining financial record-keeping processes were pivotal in ensuring accurate reporting for daily transactions. Show less

O'Reilly Auto Parts
Feb 2018 - Oct 2022As a Store Manager overseeing financial and operational processes within a $2M+ location, I leveraged my accounting and financial analysis training to significantly enhance the financial operations of the store. I was integrally involved in conducting detailed financial analysis to identify trends, evaluating and forecasting sales data, and providing senior leaders with in-depth reporting.By meticulously analyzing and tracking cash flow, inventory, payroll, and operational expenses, I was able to ensure accurate financial reporting and provide senior leaders with data-driven insights designed to support strategic planning processes. A key part of my role involved managing the store's budget, controlling expenses, and tracking P&L data to identify areas of improvement and opportunities for reducing operating costs. In addition to financial management, my focus was on cultivating customer-centric teams that were dedicated to exceeding expectations and improving the customer experience across the entire sales cycle. This allowed us to achieve top-level performance across a wide range of metrics, resolve underperforming areas within the location, and position the store for long-term success. Recognizing the importance of a skilled and motivated team, I initiated comprehensive training programs focused on technical skills, how to assist customers with troubleshooting complex problems, and establishing excellence across all transaction-related processes. Through positive coaching and mentoring, I was able to build a cohesive team that excelled in delivering superior customer experiences while surpassing sales goals and maintaining full compliance with both financial best practices and industry regulations. My focus on integrating accounting principles and strategic analysis into retail management, coupled with my commitment to team development was instrumental in transitioning the store into top-ranking performance. Show less
Store Manager
Jun 2022 - Oct 2022Store Manager
Sept 2018 - Jun 2022RSS
Feb 2018 - Sept 2018

Smart Auto
Oct 2022 - Mar 2023Service WriterIn my role as Service Writer at SmartAuto, I was pivotal in providing comprehensive service writing support for a wide range of warranty claims. My focus was on coordinating repair schedules and working with cross-functional teams to ensure that each vehicle's service process exceed our customer’s expectations. I was also involved overseeing the inspection process for auction-acquired vehicles, including comprehensive, multi-point evaluations, developing repair estimates and cost projections, and presenting senior leaders with concise reporting for newly purchased vehicles. This role required a thorough understanding of business operations, financial analysis, and cost projection methodologies while involving a strong knowledge of team building and how to create communicative environments centered on common goals. With this in mind, a significant part of my time was dedicated to collaborating with internal technicians, collision repair partners, and external vendors to manage reconditioning processes for auction vehicles. This was essential in effectively preparing over $500,000 in inventory annually while maintaining outstanding quality standards and facilitating viable margins. Show less

Career Break
Mar 2023 - nowFamily SabbaticalI have been providing dedicated care for my husband following his sudden disability, including managing medical appointments and assisting with the Social Security Disability application process. During this time, I have prepared my office for a transition to remote work by upgrading to a new desk, integrating a dual monitor setup with a webcam, and installing additional RAM in my PC for enhanced productivity. I have also made necessary changes to my resume to showcase transferable skills acquired in retail management, ensuring adaptability to various professional environments. Developmentally, I conducted extensive research on roles that align with my skills and experience, earned multiple prestigious certifications for those skills, and am exploring opportunities to contribute effectively in different industries. My husband's medical situation has now stabilized, which allows me to ensure a supportive environment that will allow for a seamless return to the workforce with no impact on job performance. Show less

Ellit Groups
Apr 2024 - nowFinance Generalist
Licenses & Certifications
- View certificate

Assets in Accounting
IntuitMar 2024 - View certificate

Bookkeeping Basics
IntuitMar 2024 - View certificate

Financial Statement Analysis
IntuitMar 2024 - View certificate

Intuit Academy Bookkeeping Specialization
IntuitMar 2024 - View certificate

Liabilities and Equity in Accounting
IntuitMar 2024 - View certificate

Intuit Academy Bookkeeping Exam
IntuitMar 2024
Languages
- enEnglish
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