
Timeline
About me
Retention Marketing Manager at The Post and Courier | Engaging Audiences, Empowering Causes
Education

Santa fe college
2013 - 2015Associate’s degree business administration and management, general 3.91Activities and Societies: Activities and Societies: Member, Santa Fe College Honors Program (2013-2015) Member, Phi Theta Kappa International Honors Program (2014-Present) 🎓 Graduated with Honors: May 2015 | GPA: 3.91 🏆Accolades:Dean's List Recipient: Fall 2013, Spring 2014, Summer 2014, Fall 2014, Spring 2015During my tenure at Santa Fe College, I pursued an Associate’s Degree in Business Administration and Management, achieving a remarkable GPA of 3.91. Actively engaged in the Santa Fe College Honors Program and Phi Theta Kappa International Honors Program, I honed my skills in critical thinking, leadership, and collaboration.Being… Show more 🎓 Graduated with Honors: May 2015 | GPA: 3.91 🏆Accolades:Dean's List Recipient: Fall 2013, Spring 2014, Summer 2014, Fall 2014, Spring 2015During my tenure at Santa Fe College, I pursued an Associate’s Degree in Business Administration and Management, achieving a remarkable GPA of 3.91. Actively engaged in the Santa Fe College Honors Program and Phi Theta Kappa International Honors Program, I honed my skills in critical thinking, leadership, and collaboration.Being recognized on the Dean's List for five consecutive semesters underscores my commitment to academic excellence. This foundation has been instrumental in shaping my strategic mindset and analytical proficiency, qualities I bring to bear in my professional pursuits.#SantaFeCollege #BusinessAdministration #HonorsProgram #AcademicExcellence Show less

University of florida
2015 - 2017Bachelor of arts (b.a.) business, management, marketing, and related support services 3.73Activities and Societies: Activities and Societies: Member, Tau Sigma National Honor Society (2015-Present) Member, Golden Key International Honour Society (2016-Present) 🎓 Graduated: December 2017 | GPA: 3.73 🏆During my time at the University of Florida, I immersed myself in a rigorous curriculum focused on Business, Management, Marketing, and Related Support Services. My dedication to academic excellence is reflected in my GPA of 3.73. Additionally, I actively participated in esteemed honor societies, Tau Sigma and Golden Key, underscoring my commitment to scholastic achievement.This foundation has equipped me with valuable skills and… Show more 🎓 Graduated: December 2017 | GPA: 3.73 🏆During my time at the University of Florida, I immersed myself in a rigorous curriculum focused on Business, Management, Marketing, and Related Support Services. My dedication to academic excellence is reflected in my GPA of 3.73. Additionally, I actively participated in esteemed honor societies, Tau Sigma and Golden Key, underscoring my commitment to scholastic achievement.This foundation has equipped me with valuable skills and knowledge that I apply in my professional endeavors. It serves as the bedrock for my strategic thinking, analytical abilities, and collaborative approach to problem-solving.#UniversityofFlorida #BusinessManagement #Marketing #HonorSocieties #AcademicExcellence Show less
Experience

Florida citizens bank
Feb 2012 - Mar 2016In my role as a Data Center Operations (Proof Supervisor) at Florida Citizens Bank, I was entrusted with critical responsibilities that contributed to the smooth functioning of up to 10 branches across multiple counties. These included Alachua, Marion, and Tallahassee. My key achievements and contributions include:Managed and supervised end-of-day processing, ensuring seamless operations and timely closure for branches, fostering operational efficiency and customer satisfaction.Provided unwavering customer service and valuable support to branch personnel, establishing a reputation for dependability and excellence in service delivery.Demonstrated exceptional communication skills, enabling effective collaboration and goal attainment while navigating challenges with agility and professionalism.Additionally, I played a pivotal role during a significant organizational transition. Following the merger of Florida Citizens Bank with Harbor Community Bank in December 2015, I led the conversion process, ensuring a seamless integration through March 2016.My nearly a decade of dedicated service at Florida Citizens Bank has equipped me with a robust skill set in operations management, customer service, and strategic communication. I am eager to leverage this experience and make a substantial impact in my future endeavors. Show less During my tenure in Cardholder Services and ATM Management, I played a pivotal role in ensuring seamless operations and enhancing customer satisfaction. Key contributions include:Executed precise balancing and upkeep of equipment and debit cards, guaranteeing customers consistently received optimal service and value.Managed customer interactions with utmost concern, care, and empathy, further solidifying the trust and satisfaction of our clientele.This experience honed my abilities in operational efficiency and customer-centric service delivery. It has instilled in me a keen understanding of the importance of seamless operations and impeccable customer care, qualities I am eager to bring to my future endeavors. Show less
Data Center Operations (Proof Supervisor)
Aug 2006 - Mar 2016Cardholder Services and ATM Management
Feb 2012 - Jun 2013

Kiss 105.3
Feb 2017 - Jul 2018As the General Sales Manager at Kiss 105.3, I spearheaded dynamic sales initiatives to drive revenue growth and exceeded targets. My accomplishments include:Strategically managed all station accounts, implementing innovative sales strategies that resulted in surpassing current and future sales goals.Revamped sales materials, including compelling proposals, Nielsen Tapscan schedules, Nielsen Rankers, and engaging one sheets, enhancing the station's overall sales approach.Leveraged a multi-faceted marketing approach, incorporating social media, print, digital, and radio ads to promote the station within the community, effectively increasing brand visibility and audience engagement.My tenure as General Sales Manager at Kiss 105.3 is a testament to my ability to drive revenue, develop impactful sales collateral, and execute comprehensive marketing strategies. These experiences have honed my skills in sales management, strategic planning, and cross-channel marketing, positioning me as a valuable asset to any team. Show less As a sales professional in the radio industry, I excelled in my role by fostering enduring client relationships that led to substantial profit improvements, surpassing figures from 2016. I also played a pivotal role in empowering the sales team through the strategic development of diverse materials, including tailored proposals, Nielsen Tapscan schedules, Nielsen Rankers, and other resources designed to facilitate both current and future sales endeavors.My journey within the organization began as an Outside Sales Representative, where I swiftly demonstrated my capacity to drive results and cultivate strong client connections. This commitment and my consistent performance led to my promotion to the role of House Account Executive, entrusted with representing the radio station to our esteemed long-term clients and key ad agencies.My tenure reflects my ability to deliver tangible results, cultivate profitable relationships, and contribute significantly to the growth and success of the organization. I am well-prepared to bring this expertise and dedication to excel in future roles. Show less
General Sales Manager
Mar 2018 - Jul 2018House Account Executive / Account Executive
Feb 2017 - Mar 2018

Greater gainesville chamber of commerce
Oct 2018 - Sept 2020Member engagement manager-Developed and executed the first comprehensive retention and engagement strategy for the chamber encompassing personalized calls, targeted emails, curated events, and productive meetings, resulting in heightened membership loyalty and increased value.-Spearheaded a remarkable 10% surge in renewals during 2019, marking the most substantial increase in retention and engagement in several years of the Chamber's history.-Provided dedicated support to members based on their needs, fostering strong engagement and furthering the mission of the chamber throughout the community. Show less

The post and courier
Feb 2021 - now-Pioneered the creation of a dedicated retention team, effectively managing subscriber engagement across 10 markets to support statewide expansion and publication’s full growth potential.-Engineered a data-driven retention strategy, implementing an engagement dashboard and introducing the "Subscriber Journey" lifecycle program.-Leveraged email automation, precise social media targeting, Google ads optimization, strategic segmentation, and funnel tactics, alongside website and onsite messaging campaigns, driving outstanding results in subscriber retention and fundraising initiatives.-Established the “Subscribers Only” brand and benefits program to drive both acquisition and retention efforts (postandcourier.com/SubscribersOnly).-Supported and maintained acquisition through email marketing, ad creation, contesting, strategic messaging and targeting. Show less
Retention Marketing Manager
May 2022 - nowSubscriber and Donor Engagement Specialist
Feb 2021 - May 2022
Licenses & Certifications

Hubspot marketing software certification
HubspotDec 2023- View certificate

Notary public
State of floridaJan 2017
Honors & Awards
- Awarded to Mary E. FoxDean's List University of Florida May 2016 For Spring of 2016
- Awarded to Mary E. FoxDean's List University of Florida Jan 2016 For Fall of 2015
- Awarded to Mary E. FoxDean's List Santa Fe College Aug 2014 Summer 2014
- Awarded to Mary E. FoxDean's List Santa Fe College May 2014 Spring 2014
- Awarded to Mary E. FoxDean's List Santa Fe College Jan 2014 Fall 2013
- Awarded to Mary E. FoxDean's List Santa Fe College Spring 2015
- Awarded to Mary E. FoxDean's List Santa Fe College Fall 2014
Volunteer Experience
Alumnus
Issued by University of Florida Alumni Association on Dec 2017
Associated with Mary E. FoxAmbassador
Issued by Charleston Parks Conservancy on Jan 2024
Associated with Mary E. FoxNotary Public
Issued by National Notary Association on Jan 2017
Associated with Mary E. Fox
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