Amine Laalou

Experience

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  Freelance

  Jun 2009 - Jan 2012

  Junior Designer

  • Specialized in print and logo design, creating distinctive branding solutions for diverse clients, which enhanced their market presence.• Contributed creative designs for cultural events, supporting event identity through promotional materials and event-specific themes.• Developed a strong foundation in graphic design principles and Adobe Creative Suite, focusing on visual impact and brand consistency.

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  D POP Creative Agency

  Jun 2012 - Jan 2024

  Art Director, Senior Designer

  • Conducted brand audits and developed brand strategies that increased engagement by 25%.• Produced animated content and video editing, enhancing user engagement across platforms.• Led the creative direction for multiple brand refresh projects, successfully elevating corporate identi-ties which resulted in increased market recognition.• Developed and executed design concepts for client reviews, effectively incorporating feedback to meet business objectives.• Produced a wide range of marketing materials, including key visuals, brand guidelines, and digital as-sets, which enhanced client satisfaction and retention. Show less

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  Art'Com Sup

  Jan 2016 - Jan 2018

  Educator - Branding and Computer Graphics

  Developed and implemented comprehensive lesson plans that accommodated various learning styles, ensuring all students were able to understand and apply complex concepts.Taught both theoretical and practical aspects of Branding and Computer Graphics, ensuring students gained a well-rounded understanding of these areas.Utilized cutting-edge technology and software in the classroom, preparing students for modern professional environments.Regularly assessed student performance and provided constructive feedback, guiding students toward academic success.Collaborated with fellow educators to share best practices and continually improve the quality of education provided. Show less

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  Expertise France

  Nov 2018 - Jan 2019

  Multimedia Consultant Expert

  Conducted a web application UX design for the Euromed dialogue and exchange of best practices initiative. resulting in a 30% increase in user engagement

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  UN Women

  Dec 2022 - Dec 2024

  Created animated videos highlighting the impact of the coronavirus on the economic, social and psychological situation of households, garnering over 10000 views on social media platforms within two weeks.The National Survey on Violence against Women and Girls 2019. Collaborated with a team of developers to design and launch an intuitive web application for accessing survey data, resulting in a 70% increase in user satisfaction.Designed and developed visually stunning infographics to showcase the key findings of the coronavirus household impact survey, resulting in a 40% increase in engagement with the report. Animated videos and a Web Application Design. Show less

  • Graphic Designer Consultant

    May 2020 - Dec 2024

  • Senior Designer Consultant

    Dec 2022 - Nov 2024
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  Euro-Line Appliances

  Nov 2024 - now

  Marketing & Brand Coordinator

  Brand Development – Maintaining brand consistency for Euro-Line’s portfolio, including AEG, Liebherr, Scotsman, Gorenje, and Porter & Charles.Content Creation & Design – Designing brochures, catalogs, spec sheets, and digital marketing assets to support retailers and builders.Website & Digital Marketing – Managing website updates, SEO optimization, and online product positioning.Sales & Dealer Support – Providing marketing materials and strategic support to drive engagement with key partners.Campaigns & Promotions – Developing digital and print campaigns to enhance product awareness and customer engagement. Show less