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Michael Smout

Michael Smout

Marketing Manager

Followers of Michael Smout761 followers
location of Michael SmoutTonbridge, England, United Kingdom

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  • Timeline

  • About me

    Head of Membership & Individual Giving - Butterfly Conservation

  • Education

    • John Port School, Etwall, Derbyshire

      1980 - 1987

    • Staffordshire University

      1987 - 1991
      BA Hons Sport & Recreation Studies

    • CIM | The Chartered Institute of Marketing

      1990 - 1991
      Diploma Marketing

    • Staffordshire University

      1990 - 1991
      CNAA Postgraduate Diploma Marketing Management

  • Experience

    • Dennis Mowers and SISIS Machinery

      Nov 1991 - Dec 1995
      Marketing Manager

      Marketing Manager for the Dennis range of Grasscare products - principly a range of professional lawnmowers for sports grounds and recreational areas.

    • The NEC, Birmingham

      Sept 1996 - Dec 1999
      Marketing Executive

      Supporting event organisers efforts to promote public events held at venues of The NEC Group in Birmingham.

    • Haymarket Media Group

      Jan 2000 - Jul 2006
      Marketing Manager

      Marketing Manager for a number of consumer and business exhibitions including Stuff Live, The Bike Show and BBC Good Homes Show.

    • OLIVER Agency

      Nov 2006 - Apr 2014

      - Responsibility for 7 accounts (7 direct reports) with associated P&L with a combined billing of over £1million- Senior project manager role for the Oliver Marketing in-house agency solution at KPMG. Leading the creative delivery on major audit pitches to multinational clients- Digital marketing consultancy Senior Account Director for Oliver Marketing based on-site at Steljes Limited, a value add technology distribution company. 18 months at Britvic Soft Drinks - bottlers and distributors for PepsiCo products in the UK and Ireland (Pepsi, 7Up, Gatorade) along with their own range (Robinsons, J2O, Britvic..) billing over £1.5million per year.6 months at Drake International - international recruitment and outsource specialists.

      • Strategic Account Director

        Jan 2012 - Apr 2014

      • Senior Account Director

        Nov 2008 - Jan 2012

      • Account Director

        Nov 2006 - Nov 2008

    • Family Holiday Association

      May 2014 - Oct 2020

      The Family Holiday Association is the only national charity dedicated to providing seaside breaks and day trips for families struggling with some of the toughest challenges life can bring.We provide breaks for UK families struggling with problems such as severe and long-term illness, bereavement, mental health issues, disability and domestic violence.All the families we support are referred to us by someone already working with them in a supporting role. Our referral network includes teachers, health visitors, social workers and other charities such as Barnardo’s and Shelter.Evidence shows that spending time together away from daily hardship can be life-changing for the families we work with. Show less

      • Head of Marketing

        Nov 2017 - Oct 2020

      • Marketing Manager

        May 2014 - Oct 2020

    • NSPCC

      Jan 2021 - Sept 2022

      • Associate Head, Supporter Development

        Feb 2022 - Sept 2022

      • Fundraising Manager, Supporter Development

        Jan 2021 - Feb 2022

    • RBLI (Royal British Legion Industries)

      Sept 2022 - Jan 2024
      Head of Individual Giving

    • Butterfly Conservation

      Jan 2024 - now
      Head of Membership and Individual Giving

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Michael Smout
      Fundraising Team of the Year Charity Times Oct 2017 The Family Holiday Association celebrated its 40th Anniversary between January 2015 and May 2016. Through carefully planned campaigns we exceeded our fundraising target by 19% raising £1,271,416, enabling us to send a record 5,184 families away in 2016. We created a 40th Anniversary visual identity, re-engaged the travel and tourism industry through our 500 for 500 campaign and launched ‘A Million Smiles’ with our corporate partner TUI UK & Ireland raising over £1 million.

  • Volunteer Experience

    • Coach

      Issued by Tonbridge Juniors Football Clcub on Aug 2015
      Tonbridge Juniors Football ClcubAssociated with Michael Smout

    • Welfare Officer

      Issued by Halstead Cricket Club on Jan 2019
      Halstead Cricket ClubAssociated with Michael Smout

    • Trustee

      Issued by F.E.A.S.T. Charity on May 2022
      F.E.A.S.T. CharityAssociated with Michael Smout