Tolulope Segun - Ehibudu

Experience

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  Starcom

  Apr 2012 - Apr 2016

  Accounts/Clients handled and Role:Coca-Cola: Lead Media Buyer for all brands and assisting in media planning.Responsible for all print buys, coordinated all electronic buys and responsible for media buys across all Coca-cola brands and assisting in media planning-Part of the connection planning strategy sessions-Scheduling of media contracts-Buying; negotiation for cost-benefit analysis-Team Lead: Managing the Team's Finances (i.e PO tracking, Quarterly invoice & payment reconciliation between the agency and client.Nestle-Golden Morn: Account manager (Lead Planner and Buyer)Planning: communication strategies and rationale document using various research and analytical tools such as Media Star (AMPS & Diaries) upon Client’s brief to derive optimum GRPs (for cost-effectiveness), reach, frequency, day part, best timings, most rated stations, etc-Analysis of Client’s target audience, which includes consumer and media behaviour of TA, market place analysis etc.-Scheduling of media contracts-Buying; negotiation for cost-benefit analysis-Daily press reports on client activities versus competition-Control and Compliance; audit all invoices and COTs from media partners to ensure consistency and accuracy.-Actual campaign deliverables, key learning and next step-Attending regular Agency/Client meetings to brainstorm on marketing objectives, planned and on-going campaigns, and competitive activities in the market.-Sustaining smooth and effective media partner(s) relations across all media platforms.Other Nestle brands: Media BuyerNestle West Africa:Assisting in supervision of media activities across Nestle West Africa countries :Emirates Airline: Media BuyerBlackberry: Media Planner & BuyerDangote Cement: Media Buyer Show less Responsibilities:-Assisting senior account managers during pitches and worked closely during strategy sessions, media planning and media buying. -Scheduling of media contracts to media partners using media express software application-Contract dispatch and follow-up(tracking) and ensuring all MPOs gets to all approved media stations before the start of the campaign.-Initiating alterations to contracts upon approval by team lead should there be any adjustments in timing, spots, day(s0 of exposure etc.-Ensuring all rate cards (TV, Radio, Press) are valid and properly filed.-Ensuring all invoices are submitted by media suppliers as at when due, treating invoices and preparing back checks reports to media suppliers,-Issuing of debit notes to media partners & preparing of back checks to the monitoring agency-Preparing of monthly competitive analysis report versus Client activities.-Campaign monitoring, APCON approvals for brands.-Preparing of all proforma invoices to Clients, tracking all PO's issued and yet to be issued POs & invoicing to Clients. and eventual payment to media partners. Show less

  • Media Account Executive

    Apr 2014 - Apr 2016

  • Assistant Media Executive

    Apr 2012 - Apr 2014
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  Bytesize; Digital Marketing Agency

  May 2016 - Jun 2018

  As a Senior Executive - Account Manager, I had become a key agency leader and a highly visible client contact who is responsible for client relationships, development of strategy and financial performance on all assigned accounts. I was able to successfully grow and manage agency accounts. The Account Manager role is strategic and also manages flawless execution to ensure the highest levels of quality and professionalism in the advertising or marketing deliverable for the client desired skills and Experience.Brands Managed: Pharma-Deko (Sans & Brett Mouth wash), Nivea, ARM pensions, Novartis, P&G ( Always, ORAL-B, Pampers)Flobyt.Media Buys for Techno Oil, Nigerian Breweries BrandsTrading TeamPart of a trading team to ensure :-Digital plans are properly reviewed internally by the traders before shared with the Clients. -Executing of approved media plans-Generating monthly reports and end of campaign reports for assigned brands.-Raising of invoice notes to finance for payments to respective vendors.-Negotiation with vendors.-New Opportunities and offerings of the third-party vendors.-Collation of site data & Analytics, rate cards and volume discount of the various third-party platforms.-Payment Reconciliation between third party vendors & the finance team. Show less As an account manager, I interfaced and managed several brands by developing strategies to build lasting digital connections with consumers. Interpreting briefs into strategic documents and implementation plans.-Ensuring that all content, campaigns are aligned to the overall social media objectives of the brand.-Executing online and offline marketing campaigns.-Developing monthly competitive reports, weekly & monthly reports on respective brands.-Promoting optimized online campaigns through Google AdWords to increase company and brand awareness.-Community Management & generating FAQs for respective brands. Show less

  • Senior Account Manager

    Oct 2017 - Jun 2018

  • Account Manager

    May 2016 - Oct 2017
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  Shuttabox Limited

  Jul 2018 - Mar 2020

  Business Development Manager Lead

  Here at Shuttabox, I am responsible for developing tailor-made marketing proposals to corporate sponsors and prospects. Identifying prospects, solicit and secure sponsors for our various television series. Other responsibilities include:-Create sponsorship and bulk deal packages for Clients and prospective Clients-Develop strategies and ideas to grow Shuttabox.- Handle incoming sponsorship inquiries, content marketing inquiries from independent producers & media brokerage services -Developing and executing communication strategy to build lasting connections with consumers.-Preparation of monthly adreports on broadcast series to Clients- Project lead on our debut Television series Mr Wonderful.-Marketing Lead on Oasis TV series Show less

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  Eskimi DSP

  Mar 2020 - Jul 2020

  Key Account Manager
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  Chargeads Digital

  Aug 2020 - Mar 2021

  Business Lead

  Chargeads is a leading digital advertising sales agency.Some of our key platforms we represent are: Transsnet( Boomplay, Vskit), Audiomack and Guardian.

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  Boomplay

  Mar 2021 - now

  Head of Sales & Business Development ,Africa

  Boomplay Music is Africa's leading music streaming platform. At Boomplay i'm primarily tasked to grow Boomplay ad revenue (i.e online and offline) by:-Developing and executing sales strategies to achieve set monthly & yearly OKR-Establishing long term partnerships with advertisers by sharing insights and developing joint strategies.-Pitching Boomplay ads to prospective Clients and converting these Clients to advertisers -Support advertisers on media briefs on best possible ways to achieve campaign goals.-Identify opportunites to grow Boomplay ad revenue. Show less