Aparna S.

Experience

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  Victorious Digital

  Dec 2018 - Jun 2019

  Content Writer

  -Researched & created Technical web contents- Blogs, Articles for the website, Quora- Social Media page of the company and Freelancers based on SEO guidelines & zero plagiarism-Handled Social Media daily posts to increase user engagements on the web pages.-Created desired website contents for Freelancers of several organizations

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  INIFD Pune Deccan

  Jun 2019 - Aug 2020

  PR and Content Writer

  Content Writer-Researched and Created web content for the website that included blogs, articles, and press releases. -Designed creative broadcast messages and scripts for inlying in-house events and fests.-Published Press Releases for Lakme Fashion Week 2020, New York Fashion Week 2020, in-house Fashion Show and Interior Exhibition Expo, and several in-house and public events.-Spearheaded team of Graphic Designer, Photographer Editor & Videographer in the formation of creative Graphics & Videos for various events, fests and seminars.-Prepared the desired Brochure Content of the institutionPublic Relation-Experienced in making calls to action & maintaining the Public relations of an organization to build strong connectivity. -Organized both internal and external leads to scale up the organization reputation. Able to met the guidelines with reputed Brands, Fashion & Interior Designers, Trainers & Models to increase the value representation of the institute.-Interviewed Celebrity Sharad Kelkar, India Top-10 Fashion Designers-Ashley Rebello, Neelanjan Ghosh. Also, interviewed Lakme models, Interior Designer-Mangesh Jadhav-Anchored, managed & prepared the award-winning team for in-house events- Fashion and Interior Expo, Madizer, Workshops and Seminars.-Maintained PR relations with Next Top Model-3, Beauty& Make-Up Company (LTA Academy), Celebrity designers & Trainers for building the strong connection of the company Show less

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  Pepyourcar

  Mar 2021 - Apr 2022

  Marketing Content Specialist

  -Accountable for all content creation & marketing initiatives that drive traffic, engagement, leads, that deliver sales and customer retention-Research, update and lead social media team with innovative and smart ideas -Plan, develop and implement the overall company's content strategy-Draft and create online and offline marketing content-Prepare valuable & engaging content to attract and convert prospects into customers and customers into repeat buyers-Integrate content programs with brand campaigns to drive the brand to demand. Show less

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  Mag-du Ecommerce Pvt Ltd.

  Mar 2021 - Apr 2022

  Content Writer Executive

  -Conduct thorough research on industry-related topics-Generate ideas for new content composition for the website, sales, videos, and blogs-Write engaging content and ensure that it adheres to SEO standards-Regularly produce various content types, including email, social media posts, blogs and white papers-Actively manage and promote our blog, and pitch articles to relevant third-party platforms

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  9 PINN DIGITAL MEDIA

  Apr 2022 - Nov 2022

  Content Writer at 9 PINN Digital Media | Branding & Website Content development | SEO Content |

  -Composed compelling brand promotional content while adhering to SEO guidelines.-Created blog posts, image copy, and articles for the website.-Actively managed and promoted blogs and pitched articles to relevant third-party platforms.

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  Avian WE

  Feb 2023 - now

  Account Executive

  - Develop and execute public relations strategies to promote the organization (Akasa Air) and its products or services- Write and edit press releases, speeches, and other communication materials- Build and maintain relationships with media outlets, journalists, and other stakeholders- Monitor and analyze media coverage of the organization and its competitors - Plan and organize events, such as press conferences and product launches and seek opportunities for partnerships, speaker engagements, and earned advertorials- Assist in crisis management and issue communication- Collaborate with marketing and social media teams to ensure consistent messaging across all channels- Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis. Show less