Experience

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  Ey

  Jun 2017 - Jul 2017

  Intern - telecom advisory

  Telecom, Media & TechnologyConducted research on the client and other network operators to determine ways to increase mobile-app penetration for the same; compilation of database of Mobile Virtual Network Operators (MVNOs) from different countries to determine best practices and strategies.

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  Niti aayog - rural development vertical

  Jul 2018 - Aug 2018

  Intern - rural development

  Researched and prepared a report on the Government scheme, Saansad Adarsh Gram Yojana, in LWE-affected districts from all over India; conducted a thorough study of Ministry reports and news articles of the related domain to prepare a comprehensive report.

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  Udaan - iim indore marathon

  Aug 2019 - Nov 2019

  Junior member - operations

  Planning & execution of branding, promotions and partner relationships; end-to-end logistical support for the marathon; maintaining smooth liaisons between the Institute and District administrators.

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  Toprankers udaan

  Apr 2020 - Jun 2020

  Business development intern

  Responsible for managing marketing campaigns & promotion on all platforms (Facebook, Instagram, YouTube) to increase online presence & visibility, implementation of digital marketing strategies and provided technical support for the company's Live events online.Spearheaded an ‘Influencer Marketing Campaign’ to generate online traction and leads, reaching an audience of 5.2k - increasing online presence and visibility by 18% - increase in viewership of the Daily Live Podcasts by 150% Show less

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  Wonderbotz

  Apr 2021 - now

  Senior business consultant

  I execute marketing email campaigns to generate leads and drive higher conversions.Platforms: HubSpot and ZoomInfoScope of work includes:🧩 Defining different buyer segments, their pain points and aligning corresponding solutions🧩 Creating workflows of email content for each segment, optimizing for higher open rate, CTR and conversions🧩 Lead Score framework to determine lead qualification for BDs and Sellers🧩 Reporting on performance of all marketing activities, conversion by source🧩 Data-driven analysis of channels to optimize campaigns🧩 Maintaining database hygiene and quality of information🧩 Leveraging multiple lead sources (social, paid ads, inbound) to generate critical activity. Show less