Experience

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  Infosys

  Jul 2014 - Jun 2017

  Worked with the Knowledge Management group of Infosys limited, which is a part of the "Education, Training, and Assessment" unit. Curated content and also worked on promoting the know-hows of business practices and various emerging and dominant technologies. Was also responsible for organising events related to Knowledge Management processes and Enterprise Talent Transformation platforms. Highlights of my work: -Creating Communications for emails, articles, posts and campaigns-Creating promotion plans for events related to KM group-Organizing and managing documents(Sharepoint)-Promoting the brand of KM, internally and externally-Communicating with the employees and organizing events to maximize the benefits for the team, employees, and company-Also worked on Next-Gen knowledge solutions for Infosys, in its nascent stage Show less

  • Senior Associate, Knowledge Management

    Dec 2015 - Jun 2017

  • Systems Engineer

    Jul 2014 - Dec 2015
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  Saint-gobain

  Apr 2018 - May 2018

  Summer marketing intern

  Created the GTM for two new SGG Sun ban productsEstimated and analysed the market by visiting 16 geographies across India including north, south, and east and west India and interviewed close to 150 dealers, retailers, and end consumersCame up with new pricing strategy, product development ideas, and communication plan.

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  Havells india ltd

  Apr 2019 - Dec 2020

  Market Research and Product Planning:Worked on Brand re-Positioning of Havells power brands 'Standard' and 'Reo'. Worked on a project for the Premiumization of Havells Works on Brand Health Tracking and Retail Audit topline for all categories under Havells portfolio. NPD for upcoming innovation projects Have driven Digital Consumer passport programs during Covid-19 to create and track Consumer Decision making Journey and help with GTM or product marketingCommunication and Media performance researchBranding and Communication:Assisted Communication planning and execution of Print, Outdoor, AV, TVC and POSM for Consumer durable categories leveraging market research insights. Digital:Assisted and executed Digital Branding Campaigns such as Paani se Panga mat lo for Havells water purifiers and with Personal Grooming campaign with Vicky Kaushal. Also created brand promotion campaigns for e-commerce websites.Highlights of my work:1. Service as a Product (SaaP) for Electrical products rental for Indian Metros2. Design Research for refrigerator, water purifier, fans3. Electrical Skincare (NPD, GTM, Netnography, Unboxing, Consumer Decision Making Journey)4. Understanding the Tea consumption behaviour of Indian consumers5. Repositioning of Havells' power brands6. Premiumization of Havells' categories7. Communication Strategy for Havells Home Art Lights (Premium Lighting range)8. Communication and Branding for Havells Lighting, Switches, and Home Automation9. Brand Track study 10. Digital data science report (Analysing and mining insights from online portal and social media data) 11. Creating briefs and managing agencies for Communication and Insights projects12. Havells Incubation Projects: Carpool for women, Hydroponic Farming, Sanitary Hygiene for Rural Women Show less

  • Assistant Manager (Product Planning and Market Insights)

    Apr 2020 - Dec 2020

  • Management Trainee

    Apr 2019 - Mar 2020
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  Eka software solutions

  Mar 2021 - May 2022

  Campaign manager - eka sustainability solution

  *Campaign planning and execution using HubSpot CRM, Google ads, LinkedIn and Twitter*I work with the database, digital, content and inside sales team to create campaigns and drive demand generation efforts*The campaigns I create are directed towards a global audience*My work includes end to end campaign planning and project management

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  Whatfix

  Jun 2022 - Apr 2024

  Campaign manager - digital adoption solutions

  - Creating 360 degree/Enterprise marketing strategies for EMEA and NA markets - Creating successful and scalable ABM campaigns for pipeline acceleration, strategic events, webinars, and targeted initiatives- Creating handbooks/processes/strategies/campaigns to drive quality NBM and SALs- Cross-functional teamwork with PMM, Sales, BD, Brand, Content, and other stakeholding teams- Creatively investing in messaging/scripts to gain effortless top-of-mind recall for Whatfix - to be used across different verticals of marketing- Analyzing campaigns and A/B testing initiatives for better performance in the future Show less

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  Upwork

  Apr 2024 - now

  Independent consultant

  Collaborating with a few early stage start-ups to build their campaign and product marketing efforts (positioning, messaging, content, and homepage messaging). I have been primarily leveraging Upwork, a freelancing platform, to collaborate with my clients.As a freelancer, I have two professions. I also teach Ashtanga yoga to a few passionate folks.