
Andrew Mendez-Spera, MS
Choreographer & Head Instructor

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About me
CEO at Tipsy Social, Strategic Marketing Leader, 40 Under 40, Professional Speaker
Education

Thomas R. Proctor Senior High School
2004 - 2008Regents Diploma BusinessActivities and Societies: Varsity Competitive Cheerleading Team Captain Studied general education with a business focus.Member of the Young Scholars Leadership Partnership Program.

State University of New York at Albany
2008 - 2013Bachelor of Arts - BA SociologyActivities and Societies: University at Albany Competitive Cheerleading Team Member; Educational Opportunities Program Member

Southern New Hampshire University
2015 - 2017Master of Science - MS Marketing 4.0 gpa
Experience

National Cheerleaders Assn
May 2009 - Nov 2017Choreographer & Head InstructorIn the position of Head Instructor I am required to provide leadership and mentorship for instructors throughout the Northeast Region. It is my duties to also work directly with coaches to provide education and skill-building techniques to help foster their professional growth within the cheerleading and dance industry. As a Head Instructor I work with staff to develop plans and strategies to execute with their teams at camps throughout the Northeast Region.As an NCA Choreographer I create innovative routines for teams to use during school performances and regional, state, and national competitions. It is my responsibility to recruit and retain clientele into these camps in order to bolster NCA's market share amongst competitors. Show less

Alliance for Positive Health
Oct 2013 - Oct 2014Prevention Intervention SpecialistDocument activities and record information, such as the numbers of applications completed, presentations conducted, and persons assisted.Develop and present health education and promotion programs, such as training workshops, conferences, and school or community presentations.Develop and maintain cooperative working relationships with agencies and organizations interested in public health care.Prepare and distribute health education materials, including reports, bulletins, and visual aids such as films, videotapes, photographs, and posters.Develop operational plans and policies necessary to achieve health education objectives and services.Design and conduct evaluations and diagnostic studies to assess the quality and performance of health education programs. Show less

Albany Damien Center
Oct 2014 - Dec 2016Mpower Albany Program CoordinatorDeveloped and created the overall brand and services provided by the Mpower Albany program. Executed and supervised implementation, PR, events, digital marketing, and evaluation. Monitored deliverables and reported successes, challenges, and plans-to-adapt to funder. Directed team of two and volunteers in executing all Mpower Albany efforts: event coordination, public relations, messaging, social media, community partner collaboration, client recruitment, and delivering of services.Key Contributions:Built program from the ground up. Developed brand, concept, messaging, visual identity, and services. Created a Community Advisory Board to assess consumer needs, as well as, developed Community Advisory Board of Professionals which helped develop ongoing strategies for program branding and awareness.Served as the face of the program to funders and community partners. Developed collaborative efforts between agencies to provide events and services to the community. Show less

Tipsy Social
Apr 2016 - nowFounder & CEOFounded in 2016, Tipsy Social has partnered with local, regional, national, and international brands to design effective marketing solutions that strengthen relationships with their core audiences, stakeholders, and communities.As a full-service integrated agency, we focus on selecting the right mix of marketing, PR, advertising, and technology to shake up outstanding results. From social media engagement to filling lead funnels, we promise our clients that their work will generate substantial buzz, create true enthusiasts, impress the masses, expand brand influence, and champion future success using a variety of marketing tactics. Show less
Licenses & Certifications

SharpSpring Advanced Marketing Automation Certification
SharpSpringApr 2020
Frictionless Selling Certified
HubSpot AcademyJan 2021- View certificate

Google Analytics Individual Certification
GoogleMay 2020 
Certified Tourism Ambassador (CTA)
Dutchess Tourism, Inc.Nov 2022
SharpSpring Certified User
SharpSpringApr 2020
Honors & Awards
- Awarded to Andrew Mendez-Spera, MSGold Davey Award 16th Annual Davey Awards Oct 2020 The winning website was designed as a platform for owner, Brooke Horan, to share her tips, tricks, and expertise in human resources to help people live their best lives. It was entered in the category of personal website – websites and blogs that are aimed at promoting an individual – for consideration.
- Awarded to Andrew Mendez-Spera, MSForty Under 40 Mover & Shaker Award Dutchess County Regional Chamber of Commerce Apr 2020 The Forty Under 40 Mover & Shaker awards are bestowed annually to 40 individuals under the age of 40 who have shown a strong commitment to the Hudson Valley.
- Awarded to Andrew Mendez-Spera, MSBest of Hudson Valley for Website Design Hudson Valley Magazine Sep 2019
- Awarded to Andrew Mendez-Spera, MSTop Agency UpCity Nov 2018
- Awarded to Andrew Mendez-Spera, MSBest of Hudson Valley for Website Design Hudson Valley Magazine Sep 2018
- Awarded to Andrew Mendez-Spera, MSOutstanding Graduate - Master of Science in Marketing Southern New Hampshire University May 2018
- Awarded to Andrew Mendez-Spera, MSTop Veteran Instructor Nominee The National Cheerleaders Association Jun 2016
- Awarded to Andrew Mendez-Spera, MSTop Veteran Instructor Nominee The National Cheerleaders Association Nov 2015
- Awarded to Andrew Mendez-Spera, MSDevoted Service Award The National Cheerleaders Association Jun 2014 In appreciation for many years of devoted service to the National Cheerleaders Association.
- Awarded to Andrew Mendez-Spera, MSTop Veteran Instructor Nominee The National Cheerleaders Association Nov 2010
- Awarded to Andrew Mendez-Spera, MSTop Rookie Instructor Nominee The National Cheerleaders Association Nov 2009
- Awarded to Andrew Mendez-Spera, MSMost Prepared Rookie Instructor The National Cheerleaders Association May 2009
Volunteer Experience
Communications Director
Issued by Dutchess County Young Democrats on Apr 2021
Associated with Andrew Mendez-Spera, MSBoard Member
Issued by Angels of Light Hudson Valley on Aug 2019
Associated with Andrew Mendez-Spera, MS
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