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Anwesha Bandopadhyay

Anwesha Bandopadhyay

Summer Intern

Followers of Anwesha Bandopadhyay1000 followers
location of Anwesha BandopadhyayWest Bengal, India

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  • Timeline

  • About me

    Doctoral Scholar, IIM Ahmedabad | Best Paper Presenter at National Media Conclave 2019| Winner of Divya Bhaskar Scholarship for Academic Excellence in Media & Entertainment Management Specialization, MICA

  • Education

    • Mudra Institute of Communication

      2018 - 2020
      PGDMC Marketing

      Activities and Societies: Yearbook Campus Ambassador

    • Nava Nalanda

      2010 - 2012

    • Meghnad Saha Institute Of Technology(MSIT)

      2013 - 2017
      Bachelor of Technology Information Technology

      Activities and Societies: Member of Yuva- Cultural Club, Rotoract MSIT and E-Cell

  • Experience

    • HT Media Group

      Apr 2019 - Jun 2019
      Summer Intern

      I worked with HTLC Sales Team. I designed and executed an event across top schools in Delhi NCR. I also did primary research to analyze the school-student mix and come up with emerging trends

    • HT Media Group

      Jun 2020 - Apr 2022

      Marketing and Sales, HT Smartcast Digital Marketing, Fever 104 FM

      • Deputy Manager GTM Strategy

        Dec 2021 - Apr 2022

      • Deputy Manager Marketing

        Jun 2021 - Nov 2021

      • Sales and Marketing Management Trainee

        Jun 2020 - May 2021

    • Indian Institute of Management Ahmedabad

      May 2022 - now
      PHD Scholar

  • Licenses & Certifications

    • Google Ads Fundamental

      Google Ads
      Aug 2019

    • The Strategy of Content Marketing

      Coursera Course Certificates, University of California, Davis
      Sept 2018

    • Google Analytics for Beginners

      Google Analytics Academy
      Aug 2020

    • Brand Management: Aligning Business, Brand and Behaviour

      Coursera Course Certificates
      May 2018

    • Google Digital Unlocked

      Google
      Jun 2019
      View certificate certificate

    • Social Media Marketing

      HubSpot Academy
      Aug 2020

    • Comscore certificate

      Comscore, Inc.
      Dec 2019

  • Honors & Awards

    • Awarded to Anwesha Bandopadhyay
      Divya Bhaskar Scholarship of Excellence in Media & Entertainment Specialization MICA Ahmedabad Apr 2022 Winner Award and Scholarship
    • Awarded to Anwesha Bandopadhyay
      Winner, Media & Entertainment Management Specialization MICA Ahmedabad Apr 2022 1st prize from Department
    • Awarded to Anwesha Bandopadhyay
      Paper Presentation 4th National Media Conclave Nov 2020 Presented Paper titled, "Stay In Your Place Better Seen and Not Heard, Now That Story's Ending: Audience Perception of Shifting Gender Representation in Disney Narratives"
    • Awarded to Anwesha Bandopadhyay
      Paper Presentation at International Confernece on Politics, Media and Environment Pondicherry University Mar 2020 The abstract for the paper titled "Fake News Menace: A comparative study of fake news spreading through social media via user generated content and Manufactured news was published by Pondicherry among the 50 abstracts they chose. The paper was appreciated for the research methodology and contextual ideas.
    • Awarded to Anwesha Bandopadhyay
      Best Paper Award Winner National Media Conclave, Bhubaneshwar Nov 2019 Won the best paper award for my research paper titled "Brand Storytelling Using YouTube Influencers: A comparative study of Unacademy and Tata Tiago"
    • Awarded to Anwesha Bandopadhyay
      Best Photonovel MICA, Ahmedabad Jul 2018 Won the 3rd prize in Best Photonovel Category in Management Simulation Workshop, MICA
    • Awarded to Anwesha Bandopadhyay
      National Semifinalist at Eureka 2016, Business Planning Competition IIT Bombay Nov 2016 Selected for semifinals among top 26 teams in Social sector of Eureka 2016, a Business Planning Competition organized by the E-Cell of IIT Bombay
    • Awarded to Anwesha Bandopadhyay
      National Semifinalist at Empresario 2016, Business Planning Competition IIT Kharagpur Nov 2015 Selected among the top 100 teams for semifinals of Empresario 2016, organised by E-Cell, IIT Kharagpur