Caroline Dana

Experience

• 

  The Walt Disney Company

  Jun 2010 - Aug 2010

  Marketing intern

  - Assisted in the planning and coordination of the preview of "Toy Story 3" at Disneyland Paris- Replaced the Movie Press Agent for a month

• 

  Warner Bros. Entertainment France

  Jun 2011 - Jun 2012

  Business Development & Partnerships Assistant Manager

  - Digital project management: coordinated the organization of an incentive operation with an IT partner - Cinema/video promotions and B2B video sales- Kiosk collections management

• 

  KR Mediacom

  Jun 2013 - Aug 2017

  LVMH account: Parfums Christian Dior, Louis Vuitton, Christian Dior Couture, TAG Heuer, Céline, Guerlain, Fendi, Bvlgari, Kenzo - Development of the media strategy for branding/direct responses campaigns- Campaigns management, buying and reporting: Display/Mobile, social media and online video LVMH account: Beauty & Fragrances (Parfums Christian Dior, Acqua di Parma, Givenchy, Kenzo) and Fashion & Leather Goods brands (Louis Vuitton, Christian Dior Couture, Céline, DKNY, Marc Jacobs)- Management of digital display campaigns and coordination between the client, media owners, creative agency and trafficking team- Digital campaigns reporting and analysis - Facebook campaigns management Implementation, execution and reporting of all digital campaigns across LVMH brands in the UK

  • Senior Digital Planner

    Jul 2016 - Aug 2017

  • Digital Planner

    Jul 2015 - Jun 2016

  • Digital Executive

    Jun 2013 - Jun 2015
• 

  Dentsu Aegis Network

  Sept 2017 - Aug 2018

  Global Digital Account Manager - Burberry

  Burberry account- Daily management of the Burberry media team: global partnerships, quarterly business reviews, campaign PCAs, monthly performance tracker- Main point of contact for all local Dentsu teams and digital channels (programmatic, PPC, Affiliates and Paid Social)- Strategic global projects: audience mapping project for all programmatic buys, viewability tracking set-up

• 

  MOBKOI

  Sept 2018 - Jun 2021

  - Product managed a cross-functional team for the creation and launch of the new internally developed CRM platform: gathered business requirements, project managed operations and technical teams, trainings- Overseeing of positioning, external communications and competitive analysis to communicate the vision and value of all new product launches - Responsible for new programmatic offering roll-out: roadmap, go-to-market strategy, sales trainings and sales communication tools - Pitched Creative Solutions to publishers and managed Creative Studio workflow Show less

  • Product Marketing Management

    Jul 2020 - Jun 2021

  • Publishing Development Director

    Aug 2019 - Jun 2020

  • Business Development Manager

    Sept 2018 - Jul 2019
• 

  Hubvisory

  Jul 2022 - now

  PMU (Jun24 - present)Product Manager - Promotions & Customer Loyalty team• Vision & strategy development : identifying business & marketing needs to translate them into technical features, updating of the product roadmap and promotions specialist in the Customers & Partners train• Discovery for main features : user interviews, A/B testing, refinement workshops animation• Collaboration with key stakeholders (CPO, Business Owners, System Architect, Product Owner and development team) to estimate value, prioritise and refine all features and align with other teams in the train Show less Dior Couture (May 2023 – May 2024)Product Owner & Scrum Master - eCommerce (May – Dec23) & Manufacturing trains (Jan - Jun24) Role objective : Put agility in place within several teams, structure the work processes and increase productivity. • Change management : creation of a maturity diagnosis, agility teams training, documentation writing, agile ceremonies animation• Implementation of KPIs for each team, creation of daily reporting and implementation of continuous improvement actions• Prioritisation of the backlog, User Stories writing Groupe Tema (July 2022 - May 2023) Product Manager Senior Role objective : Operate an internal and external digital transformation in a press group made of 36 Business-to-Business media websites.• Led the delivery of two product teams :• CMS migration for 11 websites, 24 newsletters and 10 online subscription stores of the group (4 developers)• Creation of a unique database : animated prioritization workshops and lead the delivery of a product team (3 developers) • Helped the business teams to acculturate to digital and product Show less

  • Product Leader

    Jun 2024 - now

  • Product Manager Senior

    Jul 2022 - May 2024