Yash Singhal

Experience

• 

  Vatech India Pvt. Ltd.

  Jan 2021 - Sept 2022

  Digital Marketing Executive

  1. Marketing Operations and Performance Oversight:A. Handling 15 Lakhs monthly budget and generating Monthly Revenue of Rs. 4.5 Cr. for Google Ads, and Facebook Ads covering the placements such as Google Search, Google Display, Audience Networks, Native Sites, Apps, and Email.B. Achieving a remarkable ROAS of 30 while managing SEO for 20K+ pages eCommerce website with the integration of Dynamic SEO strategy.C. Types of Campaigns: Search Ads, Dynamic Search Ads, Display Ads, Shopping Ads, Native Ads.2. Technical Proficiency:A. Responsible for Google Analytics, HTML-CSS-JAVA Scripts code maintenance, UI/UX, and eCommerce backend.3. Reporting and Analytics:A. Managing reporting and web analytics for web traffic, page visits, ranking, and sales.4. Team Support and Content Creation:A. Assisting team in content research and ad optimization.B. Crafting ad copies, posts, and managing ORM. Show less

• 

  Gs Computers

  Oct 2022 - May 2024

  Assistant Marketing Manager

  1. Strategic Advertising Management:A. Handling 75 Lakhs monthly budget and generating Monthly Revenue of Rs. 30 Cr. for Google Ads, Facebook Ads, Marketing Automation, and Retention Marketing covering placements such as Google Search, Google Display, Audience Networks, Native Sites, Apps, WhatsApp, Emails, SMS, etc.B. Achieving a remarkable ROAS of 40 while serving the top projects such as HDFC, SBI, IRCTC, American Express, Axis Bank, Bajaj, and much more.C. Types of Campaigns: Search Ads, Dynamic Search Ads, Display Ads, Shopping Ads, Native Ads.2. Marketing Operations and Reporting:A. Building and managing marketing funnels with ROI-Driven strategies for Paid Marketing, Marketing Automation, and Retention Marketing covering tools such as Google Ads, Facebook Ads, WebEngage, and Google Analytics.B. Managing client web analytics reports using tools like Google Analytics, Google Search Console, Ads Reporter, and WebEngage Reporter.3. Conversion Optimization Expertise:A. Responsible for planning, execution, and results reporting in SaaS attribution models and eCommerce product line along with Utilizing advanced audience segmentation for optimal targeting.4. Tech Implementation:A. Responsible for the Implementation of Google Analytics, WebEngage User Tracking, Google Merchant Center Products Automation, and Google Tag Manager Management.B. Efficiently handling Google Analytics, HTML-CSS-JAVA Scripts code maintenance, and BI tool like Klipfolio.5. Industries Covered:A. Fintech | D2C | E-commerce | B2B | SaaS | Logistics | IT | Show less