Thomas Gamper Feitoza

Experience

• 

  Finca La Amistad

  Jan 2013 - Jan 2014

  Estagiário

  Estagiário na Fazenda de Agricultura Orgânica "La Amistad" em Ibarra, Equador.Produção de Granadilla; Fabricação de Biofertilizantes; Cuidados com Hortas; roças e animais (ovinos, equinos, bovinos, cuyes e aves); Planejamento e Implantação da Arborização e Silvicultura.

• 

  LimeTime Hostels

  Jul 2014 - Jan 2014

  Recepcionista Trilíngue
• 

  Excellent Global Idiomas - Unidade Piracicaba

  Jan 2015 - Nov 2015

  Professor

  Professor de Inglês

• 

  Centro de Energia Nuclear na Agricultura - CENA/USP

  Jul 2015 - Jan 2017

  Mestrando
• 

  Instituto da Construção

  Jul 2015 - Nov 2017

  Professor

  Professor of Environmental Sciences_Taught several classes of adults from varying backgrounds (from senior engineers to construction workers)_Real communication challenge to be able to speak with such a diverse crowd. Some of the students were immigrants and some were not literate_Good results not only in teaching academic stuff but also in (re)connecting this diverse people to their environment_Exercises on conversacional didactic heavily influenced by Paulo Freire’s work_Create all the material and media necessary for these classes_Main topics were: general environmental sciences, systems ecology, climate change, business sustainability, environmental law, waste management and circular economy Weniger anzeigen

• 

  Creditas

  Jan 2018 - Jan 2021

  Growth Product Manager - Marketing_Manage the organization website with the challenge to cater for the multiple and ever growing number of products_Caring for design and communication consistency and delivering a cohesive and incredible user experience_Data driven approach focused on product and business metrics and KPI’s_Achieved state-of-the-art performance on our main acquisition pages and content marketing portals _Huge interface with marketing teams (creative, design, performance, inbound, brand and SEO) to provide incredible experience and results_Lots of testing for conversion rate optimization with real business impact_Development and implementation of several Content Management Systems (CMS) with different purposes - Content marketing portal, SEO tagging and data structures, webanalytics events, Investor relations portal, company blog, product MVPs_Improved by three times the organic user acquisition by enabling SEO and Content strategies_Experimentation with web widgets (“micro products”) to improve user experience and solve real problems_Product strategy, planning, discovery and visibility. Backlog management and prioritization_Led a 8+ person agile development squad 1st Place at the 2019 Google Mobile Hackaton - São Paulo Weniger anzeigen Product Analytics - User Acquisition_Assisted product decision making by providing high quality analysis and interactive models and dashboards_Produced impactful analysis pinpointing user struggles and product bottlenecks_Conducted the analysis that led to an user experience overhaul in acquisition with huge gains in conversion (doubled conversion)_Provided analysis crucial to improve the automatization and self-service levels on loan products. More user autonomy while saving operational costs._User journey mapping, processes mapping and funnel analysis_Qualitative analysis using behaviour analytics tools via heatmaps, session recordings, surveys and user feedback (hotjar, heap, glassbox)_Supported the product team on metric and KPI’s definitions and planning_Creative impact x effort analysis and models to help prioritizationMarketing Analytics_Customer analysis crossing quantitative data from internal databases with subjective data from interviews with customers and salespersons_Market watch analysis and benchmarking_Led the analytical part of the first country-wide offline media campaign_Paid media and campaign analysis (cost, roi, cac, efficiency)_Multi-channel and attribution analysis_Well versed in webanalytics/SEO tools: Google analytics 360, Google tag manager, Google search console, SemRush, ScreamingFrog, SnowplowGeneral_Participated in the team that conducted the analytical and strategic material for the series D round of investment on the company_Advanced SQL querying, data modelling and database creation (data warehouses and data lakes) Weniger anzeigen

  • Product Manager

    Jul 2019 - Jan 2021

  • Analytics

    Jan 2018 - Jul 2019
• 

  Gaivota

  Jan 2021 - Jun 2022

  Product Manager

  Squads:- Sustainability, Traceability & Compliance- Platform

• 

  Folio - Central de Tecnologia em Grãos Orgânicos

  Jan 2021 - Jun 2022

  Director
• 

  HelloFresh

  Sept 2022 - now

  Product Owner