
Jennifer Olin
Sales Representative/Wine Consultant

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About me
Key Accounts Director
Education

Arkansas State University
2004 - 2008
University of North Carolina at Charlotte
2010 - 2013Bachelor of Science Business Administration; Marketing
Experience

PRP Wine International
May 2009 - Feb 2010Sales Representative/Wine Consultant• Promoted unique wines through independent networking and tastings • Kept organized clientele records and schedule of wine tastings, events, shows, and sales • Knowledgeable in both “new” and “old” world wines• Successful in direct marketing, sales, and customer relations

Carolina Craft Distributing
Feb 2010 - Sept 2010Sales Representative• Developed new territory and awarded for the most new accounts company-wide• Increased overall regional sales by 30%• On/off premise promotion through wine/beer tastings and dinners• Self-motivated and organized account and route scheduling• Cicerone training

Press Wine/Food
Sept 2010 - Apr 2012Server/Bartender• Attended to customer needs and tastes• Educated the customers, staff, and management on the variety of beer and wine styles • Conducted beer and wine tastings• Awarded for 20% of sales in a period of a year

World of Beer – Southend
Apr 2012 - May 2013Bar Manager/Bartender• Educate guests and staff on the variety of beer styles and brands• Organize promotional events and marketing• Oversee bar staff and duties• Product inventory

My City Magazine
Jul 2012 - Apr 2013ColumnistEncouraging craft beer awareness through words."What's In The Boil" www.mycitymagazine.net

Terrapin Beer Co.
Apr 2013 - Dec 2015"To create unique experiences through passionate brewing of the finest quality craft beer." My responsibilities revolved around supporting and representing the culture and mission of Terrapin Beer Co. being a liaison between the brewery and the consumer. • Managed and educated wholesalers and sales staff with intent to increase brand awareness and reach sales goals through assistance in targeting and building relationships with key accounts with efficient communication.• Organized market outreach and community engagement strategies.• Scheduled market visitation involving planning and executing engaging brand focused events, fundraising projects, and festivals.• Forecasted volume projections with wholesalers implementing programs to aid in growth and exceeding goals.• Assessed and managed inventory to comply with distribution needs, seasonal releases, and coding.• Ordered POS to assist in brand specific promotions and programs. • Streamlined communication between wholesalers and key accounts through creating a bi-monthly email newsletter.• Logged weekly account visits and event recaps to be able to reference and better organize market approach. Show less "To create unique experiences through passionate brewing of the finest quality craft beer." My responsibilities revolved around supporting and representing the culture and mission of Terrapin Beer Co. being a liaison between the brewery and the consumer. • Developed and maintained relationships with wholesalers and key accounts.• Scheduled market visitation involving planning and executing engaging brand focused events, fundraising projects, and festivals.• Responsible for quality control and maintenance implementing programs to move product within date codes• Conducted tastings and educational courses to aid in craft beer and brand awareness. • Logged account visitation and event recaps for management reference. Show less
Senior NC/SC Market Representative
Feb 2015 - Dec 2015NC/SC Market Representative
Apr 2013 - Feb 2015

Terra
Jan 2016 - Dec 2016Restaurant Manager/MarketingA locally-sourced farm-to-table restaurant. MISSION:Inspired, handcrafted foods that nurture both body and community. At Terra, we follow our passions – and the seasons – for only the freshest, health-filled ingredients from the region’s most dedicated growers.• Ensuring that every guest is being served within our standards and guidelines through floor management, staff monitoring, and mentoring.• Maintain all systems, reports, and processes in relation to opening/closing paperwork and restaurant operating systems. • Understanding and maintaining and ordering of FOH products within the budgetary guidelines.• Assisting in the assessment, training, and development of all FOH positional scheduling as well as supervisor shifts. • Holding all FOH positions accountable for the positional responsibilities each shift. • Responsible for all social media interaction o Maintain Facebook page with a minimum of 3 posts /week. o Maintain Instagram account with a minimum of 2 posts/week. • Maintain and update our website, Facebook page and Open Table with new menu information.• Be knowledgeable of all food and beverage offerings. • Participate in all community/offsite events. Show less

Alliance Beverage Distributing
Dec 2016 - Apr 2017Sales Representative
Alliance Beverage Distributing
Apr 2017 - Jan 2020Craft Team Leader
NoDa Brewing Company
Jan 2020 - nowKey Accounts Director
Jan 2023 - nowTriangle General Operations Manager/ Sales Team Lead
Jan 2020 - Aug 2023
Licenses & Certifications

WSET (Wine and Spirits Education Trust)

Professional Negotiation Skills
Sales Systems and Developments, Inc.Aug 2015- View certificate

Cicerone Certified Beer Server
Cicerone® Certification Program 
Dare to Lead
Dare to Lead™ TrainedFeb 2022
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